text | Mouyu
After the Magnolia Award nominations were announced, the most unexpected thing was "Sauvignon Blanc Season 1" , which was shortlisted for three nominations by .
The ancient puppet web drama was shortlisted for domestic mainstream TV drama awards, especially the heroine Yang Zi was nominated for the best actress, which is indeed relatively rare. It undoubtedly proves that the organizer and the jury recognize the drama itself and the actors.
As the producer of "Sauvignon Blanc Season 1", Xinglian Film and Television has also become a much-anticipated industry newcomer with the announcement of Magnolia's nomination list. You must know that this is only the second work since the establishment of the company.
relied on " Sauvignon Blanc " to "establish the school" and was recognized by mainstream awards. It seemed to be an overnight success, but for Tang Pan, the founder of Xinglian Film and Television and the chief producer of the "Sauvignon Blanc" series of web dramas As far as crystal is concerned, it is actually a matter of accumulation.
Does Sauvignon Blanc deserve this nomination?
"Sauvignon Blanc Season 1" was nominated for the Magnolia Award, which indeed encountered a lot of doubts.
This is not to say that this drama is not good enough. It cannot be denied that "Sauvignon Blanc" was a rare hit ancient puppet drama last year. It has novel content, online quality, and very impressive broadcast results. It is a summer hit certified by Tencent Video. one.
The point of doubt from the outside world is that the overall fantasy love style of "Sauvignon Blanc" does not match the Magnolia Award . The dramas such as " Blossoms ", " The Long Season " and "South and North" were shortlisted in the same period. It is a realistic masterpiece with depth and value. An ancient puppet drama focusing on romance does not seem to be in line with the tone of mainstream awards.
But in fact, the shortlist of "Sauvignon Blanc" can be said to be unexpected and reasonable.
Looking at the Magnolia Award shortlist in recent years, younger people have always been a very important trend, such as the early puppet dramas such as " Three Lives Three Worlds Ten Miles of Peach Blossoms ", " Flowers of Thousand Bones " and "Bubu Jingxin" All have been nominated, and after online dramas were included in the awards, more high-quality ancient puppet dramas entered the mainstream. Last year, the ancient puppet online drama " Menghualu " was also shortlisted for three awards.
Compared with mainstream awards for TV dramas such as the Feitian Award and the Golden Eagle Award, the Magnolia Award is indeed closer to young people . As the most popular costume romance drama last year, "Sauvignon Blanc" won the Magnolia Award. It is certainly not an accident.
Objectively speaking, "Sauvignon Blanc" is indeed one of the few high-quality ancient puppet online dramas in recent years. From the shortlisted awards, we can see that the advantages of dramas actually lie in the plot, art and heroine .
The "Sauvignon Blanc" project started very early. The chief producer Tang Panjing is the best friend of the original author Tong Hua. After the original work began to be serialized in 2013, she had the idea of adapting it into a film and television. However, due to the difficulty of adapting the script, Three different screenwriters were hired to adapt three versions of the script, but the quality was not up to standard.
Until 2019, Tang Panjing established Xinglian Film and Television. During the same period, the original author Tong Hua decided to personally lead the team to adapt "Sauvignon Blanc". The entire script creation took two years. In 2022, Xinglian Film and Television attracted Penguin Film and Television Started the project together.
With the quality of the script guaranteed, the crew spent another year and a half in preliminary preparations, including location shooting, setting, and casting. Finally, it was decided that the new generation of powerful actor Yang Zi would be the heroine, playing two roles in the play. It is only through the angle that the final effect seen by the audience is presented.
It can be said that the success of "Sauvignon Blanc" is due to the excellence of Star Lotus Film and Television. Therefore, after the series became a hit and was recognized by mainstream awards, Star Lotus Film and Television's project production capabilities also attracted attention in the industry and became a hot topic. industry newcomer.
However, judging from the time when the company was founded, although Xinglian Film and Television is a rising star in the industry, from the perspective of works, the production team led by Tang Panjing has already been quite famous.
Xinglian Film and Television’s road to fame
Xinglian Film and Television did emerge in the industry with “Sauvignon Blanc”, but its predecessor, Zhejiang Fantasy Xingshengyuan Film and Television Culture Co., Ltd., was once a hit maker.
In 2010, Tang Panjing founded Fantasy Star Garden and started her own road to hit dramas. Many hit TV series such as " Thousand Mountains Snow ", "Golden Jade Marriage", " The Most Beautiful Time " were all produced by her. hand.
Fantasy Xingshengyuan can also be said to be Tang Panjing’s advantage. On the one hand, ’s control of plot content is more in line with the market . It does not deliberately pursue artistic value, but starts from the audience’s preferences, so it can create A hit drama that triggered a nationwide craze for watching dramas.
For example, "Snow on Thousand Mountains" focuses on the affectionate sadomasochism between a domineering president and a little white flower, while " Ruyi " is a story about a civet cat exchanging for a prince, and the eldest lady becomes a camellia to avenge the family.
Although the audience is tired of these routines now, this setting was very novel around 2010. Although the reputation may not be great, the popularity and discussion have always been very high. It can be said that Fantasy Star Garden is the most popular in film and television He has strong market acumen in drama production.
On the other hand, Fantasy Star Garden has always had a good relationship with satellite TV. Basically every drama can be broadcast on the star. "Ruyi", "Snow in the Thousand Mountains" and "The Most Beautiful Time" have been on the Hunan Satellite TV, and "The Golden Marriage" has been on the star. Starring on Jiangsu Satellite TV, "Lonely Night in the Empty Courtyard" and "The Man Who Caught the Rainbow" star on Zhejiang Satellite TV... are largely conducive to the spread of the series and breaking out of the circle.
However, after 2019, Fantasy Xingshengyuan no longer produced high-quality works, because this year Tang Panjing led the team to reorganize and establish Xinglian Film and Television, and began to prepare the film and television project of "Sauvignon Blanc".
Objectively speaking, Xinglian Film and Television's overnight fame is actually based on the nearly 10 years of accumulation of Dream Star Garden. , rich film and television production experience is an important reason why Xinglian Film and Television can quickly emerge in the industry.
The production of "Sauvignon Blanc" actually continues the advantages of Fantasy Star Garden. The character setting of "one woman and n men" leads a new trend in the industry. The sweet yet "bloody" plot triggers the entire network to discuss "buy." "Stock", although there are still controversies such as cutouts, special effects, and skin resurfacing, the overall control of the content is in line with the preferences of the audience and the market.
Xinglian Film and Television is very "sober" in the production of drama content. As an ancient puppet online drama, "Saucer Love" is not necessary to talk about the artistic value and social value. It returns to the positioning of the work itself and aims at Circle of users is already a successful work.
In fact, the positioning and tracks of dramas such as "Sauvignon Blanc", "Flowers" and "The Long Season" are essentially different, so there is no need to use these two dramas to verify that "Sauvignon Blanc" is not suitable to be nominated for Magnolia. Award, Xinglian Film and Television can make "Sauvignon Blanc" into a leader in the ancient puppetry circuit, which has fully proved its film and television production capabilities.
Can Xinglian Film and Television continue its momentum? Although
has made a name in the industry with "Sauvignon Blanc", one work cannot guarantee a lifetime of glory and wealth. Whether Xinglian Film and Television can continue its strong development momentum actually depends on the quality of subsequent works.
As a cutting-edge film and television production company, Xinglian Film and Television does not have much advantage in the reserve of works. Currently, it only has the upcoming "Sauvignon Blanc Part 2" and the science fiction comedy " filter " starring Tan Kenci and Li Landi. Judging from the works, it is far inferior to the leading film and television companies.
The advantage of Xinglian Film and Television is that it is bound to high-quality content creators and has a steady stream of content regeneration capabilities.
is bound by in-depth cooperation with writer and screenwriter Tong Hua.
Tang Panjing, who was the producer and script coordinator of "The Most Beautiful Time", met Tong Hua, the author of "The Most Beautiful Time" during the Fantasy Star stage. The two got along very well and soon became best friends. They also collaborated on the Republic of China Idol. The drama "I Just Like You".
After Tang Panjing established a new company, she was deeply bound to Tonghua. Tonghua participated in two of the three works of Star Lotus Film and Television. In addition to the currently online series of "Sauvignon Blanc", there are also The romantic science fiction comedy "Filter" in production also has Tong Hua as the chief screenwriter.
is a well-known screenwriter who is well-known in the industry and has created many hit movies in the country. The joining of Tonghua will undoubtedly bring greater market competitiveness to Star Lotus Film and Television.
Secondly, compared to artist management, Star Lotus Film and Television obviously pays more attention to the cultivation of excellent directors and screenwriters.
As a film and television company, Star Lotus Films currently only has one contracted artist, but there are seven contracted directors and screenwriters. Qin Zhen and Yang Huan, the directors of "Sauvignon Blanc", Chen Yuejin, the director of "Filter", Xinglian Film and Television's third Xu Mengjia, the screenwriter of a work "Good Days, Beautiful Views, Good Times", etc., the dramas produced by Star Lotus Film and Television are all written by contracted directors and screenwriters.
Obviously, Star Lotus Film and Television relies more on the internal film and television production team to give contracted directors and screenwriters the greatest creative space. cultivates and forms its own content production system and improves content production capabilities . In the final analysis, it is also a measure to enhance market competitiveness.
There are not a few cutting-edge film and television companies that have emerged in recent years, such as Stellar Gravity, which became popular with "Cang Lan Jue", Xixi Pictures, which made a comeback with "The Sea in the Dream", and "Hurry" which made its name Blank Film and Television... Xinglian Film and Television does not have much advantage compared to the thickness of its works, but its excellent content production capabilities can ensure its higher market competitiveness.
Regardless of whether "Sauvignon Blanc" can win the grand prize at Magnolia, Xinglian Film and Television's strong development momentum has also been recognized by the industry.
