"There are cranes in the small pond, and pigs in the free fields", "There is a beautiful woman in the south, as beautiful as peaches and plums", "The fragrance is like ambergris and still white, and the taste is like milk, which is more pure"... Each line of ancient poetry corresponds to It’s the same agricultural product. Can you guess which three agricultural products it is? On June 13, Hunan Radio and Television released 15 creative "Hometown Good Things" (Season 3) One County One Product public service advertisements. These three ancient poems correspond to Ningxiang Huazhuzhuang, Yanling Huangtaoxian and Jiangyong Xiangtao. beautiful.
It is reported that the "Hometown Good Things" series of public service advertisements help revitalize rural areas in Hunan. It is the second mango public service advertisement brand launched by Hunan Radio and Television after the "Youth Promoting Benefit" series.
This season’s works are carefully created by the backbone teams of 12 channels including Hunan Satellite TV, Mango TV, TV Drama Channel, Aiwan Channel, etc., and follow the promotion model of “creative agricultural products hard advertising + host charity endorsement” from the previous season, led by Wei Zhehao, Eight Mango front-line hosts, including Li Rui, Shen Mengchen, Liu Ye, Li Shaminzi, Liu Jiaying, Ma Xuan, and Wu Zelin, serve as "hometown product recommendation officers". In March this year, Hunan Radio and Television launched the "Hometown Good Things" (Season 3) creation activity. In less than 3 months, the first batch of Ningxiang flowered pigs, Zhajiang rice noodles, Huarong mustard, Shimen Yinfeng, Zhijiang duck, Baojing golden tea, Yanling yellow peach, Sangzhi white tea, and Anhua black tea Waiting for the work to be born. It is worth mentioning that this season's host's endorsement part uses an ancient poem related to the product. Each host's promotion is a complete micro-public service advertisement. The content is concise and direct, making it easier to spread on the Internet. The
creative team uses various creative forms to carefully present local characteristics and product highlights using aesthetic methods and trendy elements that young people like. For example, Ningxiang Flower Pig "is a pig that spends time", Zhajiang Rice Noodles are "a nostalgia that cannot be gone away", Huarong Mustard Green is integrated into every love story in life, Shimen Yinfeng interprets " "This place of peace of mind is my hometown", Zhijiang Duck combines youth popular culture, combines local culture and tourism with food, Baojing Golden Tea tells a vivid story of the village tea competition as a promotional video, etc. The public service announcements will be broadcast with high frequency and density on 10 TV channels including Hunan Satellite TV, Economic TV, and Metropolis starting from June 14.
It is understood that Hunan Radio and Television has launched a total of 40 "one county, one product" specialty agricultural product advertisements for five consecutive years to fully support Hunan's poverty alleviation and rural revitalization strategy. In particular, the "Good Things from Hometown" (Season 2) series of public service advertisements will be launched in 2023 with a total investment of 500 million in advertising resources. The work focuses on the specialty agricultural products of 15 counties in Hunan. 12 Mango hosts including Wang Han and He Jiong will become "Good Things from Hometown" recommendation officers. , use practical actions to promote the promotion of agricultural special products.
Xiaoxiang Morning News reporter Li Tang
