On the afternoon of June 12, a seminar on the high-quality development of Lu Opera and the TV series " old guy " was held at Shandong University of the Arts. Representatives of the main creative team of the TV series "Old Guy" and experts and scholars from the Theory Review Committee of China Television Association, Shandong University of the Arts, Guangzhou University, Shandong Normal University and other units and universities focused on exploring the two creative paths of Qilu Culture, Film and Television to better cultivate Shandong film and television talents , conduct exchanges and discussions to promote the high-quality development of Lu Opera in the new era.
The TV series "Old Guy" jointly produced by Shandong Film and Television Media Group and others was broadcast on iQiyi, Beijing Satellite TV and Jiangsu Satellite TV in May this year, and was widely praised. The play is directed by Wen Deguang and written by Zhao Dongling, starring Zhang Guoli, Wang Gang, Zhang Tielin, Zhou Tao, etc. It tells the story of three old friends who "love and kill each other" after retiring and starting a new business, building a retirement community, and exploring the new world in the dusk. life story.
At the meeting, Jin Liang, Secretary of the Party Committee and Chairman of Shandong Film and Television Media Group, as a representative of the producer, introduced the production and broadcast of the TV series "Old Guy". He said that Shanying adheres to the social responsibility of a state-owned enterprise, always regards artistic quality as the lifeline of TV series creation, and strives to be a promoter of the organic unity of social and economic benefits while adhering to integrity and innovation.
Zhao Dongling, the screenwriter of the TV series "Old Guy", shared the creation process of the play. She said that she started writing the script after interviewing a large number of elderly care institutions. She creates every character with great hope, wanting to show how a person can age gracefully in the play. She also hopes that the audience watching the play can be touched and understand their parents better.
Gao Xiaoli, vice chairman of the Theoretical Review Committee of the China Television Association and a critic signed by the Beijing Federation of Literary and Art Circles, put forward five suggestions for the high-quality development of Lu Opera: first, we must cultivate film and television talents; second, we must base ourselves on the local area and target the whole country; third, we must Deeply cultivate Qilu culture; fourth, we must carry forward the spirit of daring to conquer the world; fifth, we must reflect the Confucian cultural image of loyalty, filial piety, benevolence, justice, etiquette, wisdom, and trust. As far as the TV series "Old Guy" is concerned, Gao Xiaoli believes that the show breaks the worldly perspective and provides the audience with a picture of the life of three old people full of fun, hope and vitality. There is no distinction between old and new themes in artistic creation. Only by achieving emotional integration can we gain recognition from audiences of all ages.
Kong Lingshun, director of the Image Communication Research Center of Guangzhou University, professor and doctoral supervisor at the School of Journalism and Communication, said that he learned a lot from the drama "Old Guy". This drama is a textbook on retirement life, from which we must learn how to age young. From this play, I feel a gentle and honest power, a poetic life that has been baptized by traditional cultural inheritance and contemporary culture.
Li Chao, a professor at the School of Communication of Shandong Normal University and a literary critic contracted by Shandong Province, believes that the drama "Old Guy" transcends the traditional narrative model of elderly dramas, uses light comedy to deal with emotions, and focuses on the sense of security of the elderly. This drama innovatively focuses on the self-centered and self-enclosed psychology, while paying attention to the lives of young people in the city, emphasizing the importance of children to the lives of the elderly. "Old Guy" successfully demonstrates the multi-dimensionality and modern significance of the elderly through innovative narrative models and character creation, paying attention to the characters' life details and emotional states.
Liu Qiang, director and professor of the Film and Television Directing Department of the School of Communication, Shandong University of the Arts, and deputy secretary-general of the Shandong Literary Critics Association, started with the communication strategy of the TV series "Old Guy" to explore the path of Lu Opera in keeping integrity and innovation. With the help of the Douyin platform, "Old Guy" has accumulated a lot of successful experience in building a media promotion matrix, iterating marketing models, and content and publicity strategies. However, there are still challenges in terms of interaction with celebrities and content innovation. insufficient. In response to these problems, it is recommended that Lu Opera actively explore and make breakthroughs in terms of theme types, production concepts, technological innovations, and character creation, so as to realize the inheritance and development of Lu Opera in the new era. At the same time, the layout of publicity and marketing should be paid attention to from the script creation stage to achieve better communication effects.
Kong Xiankun, member of the Party Committee and Director of the Propaganda Department of Shandong University of the Arts, said that the seminar on the high-quality development of Lu Opera and the TV series "Old Guy" was held at Shandong University of the Arts. It was a good opportunity for Shanyi to report and demonstrate learning and improvement. We hope to take this opportunity to further carry out all-round exchanges. With the help and support of experts, we will continue to improve the quality of film and television talent training, jointly tell the story of Qilu, hit new heights of Lu opera, and expand the influence of Lu opera.
Song Fagang, deputy dean and professor of the School of Communication of Shandong University of the Arts, and vice chairman of the Shandong Literary Critics Association, believes that "Old Guy" uses flashbacks and uses the "co-production" of the three protagonists to sing on stage to capture the changes in the characters' minds; The tension between the bright line of "going to a nursing home" and the dark line of "returning to oneself" reflects on freedom and dignity. The play is full of laughter, which comes from the conflicting vitality of the "misplaced" concepts of the two generations, and uses the "co-beating" of the final music to metaphor the harmony of the relationship. The three father figures are quite charming. They have all learned to "apologize" and achieve "secondary growth" after retirement. Teacher Zhao Dongling taught our generation to be a dignified, young and warm father through the TV series "Old Guy". At the
meeting, other experts and scholars also spoke highly of the TV series "Old Guy" and put forward constructive suggestions on how to better cultivate Shandong film and television talents and promote the high-quality development of Lu Opera in the new era.
(Dazhong Daily·Dazhong News Client Reporter Dong Fangzhou)
