In order to gain traffic, some self-media bloggers do not hesitate to break through the moral and legal bottom lines and make up hot topics. There are short video bloggers who publish fictional facts to gain traffic, and direct and perform live broadcasts of "scolding and slashing each other". The public security organs crack down on this in accordance with the law. Let's take a look ↓
Blogger "picking up his girlfriend" from school at the gate of junior high school? Fake!
On April 14, a short video appeared on an online platform. The screen showed a man waiting for someone at the gate of a school in Ningxiang City, Hunan Province. The title of the video read "Pick up his girlfriend from school." The video immediately attracted social attention after being released.
A middle school administrator in Ningxiang City: A teacher from our school discovered it first, and then my phone also received screenshots from three parents, indicating that this video has been widely circulated among parents. After we discovered this matter, we immediately reported it to Report the case to Baimaqiao Police Station.
After receiving the alarm, the local police station of the school immediately investigated the content of the short video. According to the police, the school in the video is a local junior high school, and most of the students are between 12 and 14 years old.
Zhang Jie, Director of the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau: At that time, we found that there were more than 3,000 views, reposts, and likes in less than 3 hours, and the impact was very bad. If the content of this video is true, especially if the "girlfriend" picked up is a minor, it may be involved in a crime.
Ningxiang police further investigated and found that some details in the short video showed that "picking up a girlfriend from school" was probably staged because the day marked in the video was Sunday and no students were in class at the school.
Zhang Jie, director of the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau: We speculate that he did not really pick up his girlfriend, but to gain traffic, because he did not take the photo when the students were out of school. Students cannot be picked up when school is not over, so we initially judged that he was spreading rumors.
In order to further find out the authenticity of the video content and the identity of the video shooter, the Ningxiang police teamed up with the Internet Information Department to investigate the owner of the video account and found that the short video blogger was a Fujianese man named Xiong. .
Luo Hui, Chief of the Network Management and Law Enforcement Section of the Cyberspace Administration of Ningxiang Municipal Committee: We immediately launched joint law enforcement among Internet-related departments, collected evidence as soon as possible, and reported relevant clues to the Ningxiang Municipal Public Security Department. .
Zhang Jie, director of the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau: The suspect is from another province and has not come to Ningxiang much. We estimated at that time that he must have made up relevant information in order to gain traffic and attract people's attention. information. The publisher of
made up the facts and blogged about the traffic. The public security agency cracked down on
in accordance with the law. The video of "picking up his girlfriend" at the school gate aroused social concern. Ningxiang police and the local cyberspace department also quickly intervened in the investigation and initially determined that the short video blogger was fake. The motive is to gain traffic so that you can cash in and make a profit.
At 9 pm on April 15, the day after the short video was released, the online blogger Xiong surrendered to the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau and confessed to the police how he staged the false short video.
Zhang Jie, Director of the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau: After he came over at that time, he admitted that the video was staged by himself and wrote a text about "picking up his girlfriend from school". In fact, he didn't know anyone in this school at all. people.
Internet blogger Xiong: I want to shoot this kind of video at the school gate to gain some traffic and let everyone know about me. Later, after I published my work and the police station found me, I realized the seriousness of my problem.
In response to Xiong’s illegal acts of fabricating facts, spreading rumors, and disrupting public order, Ningxiang police punished Xiong with administrative detention for 5 days in accordance with the law and ordered him to delete relevant false content. In addition, Xiong’s short video account involved was also Being suspended.
Zhang Jie, director of the Baimaqiao Police Station of the Ningxiang Municipal Public Security Bureau: The Internet is not a place outside the law. Any behavior such as fabricating, spreading, and spreading rumors will be severely punished by the public security organs in accordance with the law.
Luo Hui, Chief of the Network Management and Law Enforcement Section of the Cyberspace Administration of Ningxiang Municipal Committee: At present, in accordance with the deployment of the higher-level cyberspace department, we have carried out relevant special actions in the local area to "clear the air and rectify the 'self-media' without bottom line and increase traffic" , the main focus is on "new yellow news", self-directed and self-acted fraud, as well as the behavior of overgeneralizing and setting topics to attract traffic online. Next, we will cooperate with the public security, education and other departments to increase the crackdown and disposal of false information on local networks and bad information related to the protection of minors, so as to further create a clear cyberspace.
A woman posted a video claiming to have been "domestically raped", but the details are questionable
In order to become the so-called "top" and "Internet celebrities", some "self-media" bloggers have become one of their main means of gaining traffic by following hot topics. This behavior, even at the expense of fabricating facts, not only disrupts the order of cyberspace, but can also easily lead to imitation by peers, forming a vicious cycle. Internet blogger Ni made up a series of short videos such as "Being Domestic Violence" to gain traffic. The videos attracted a lot of attention once they were released.
Not long ago, a series of "domestic violence" videos of women being abused by their husbands appeared on a certain online platform. They included a large number of images of women being injured, divorce certificates, and courts. These videos attracted a large number of views and comments as soon as they were released. This so-called "domestic violence" incident also attracted the attention of the Hefei police.
Liu Yihao, a police officer of the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: The first time she published was in December 2023. This behavior continued until January 2024, which lasted for about two months. The published content There are more than a dozen articles in total, and the number of views has exceeded 100,000.
Hefei police investigation found that some scenes in the online blogger's video showed the People's Court of Hefei High-tech Zone, but the location of the publisher was shown in Jiangsu. This detail made the police doubt the authenticity of the relevant content.
Liu Yihao, a policeman from the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: The content of the video mentioned the content of our Hefei High-tech Zone People’s Court. After searching, we found that the Internet blogger’s home IP is not in Hefei. . Generally speaking, the place of matrimonial litigation is located in our usual place of residence, and her IP address is in Jiangsu. However, she claimed that the matrimonial litigation was handled in the People's Court of Hefei High-tech Zone, which aroused our suspicion.
Through further investigation and verification, the police found that the online blogger did not have relevant litigation records in the Hefei High-tech Zone People's Court. In order to confirm the authenticity of the so-called "domestic violence" incident in the video as soon as possible, the Hefei police, with the cooperation of the Jiangsu police, finally The video publisher Ni was found in Qidong City, Jiangsu Province.
Liu Yihao, a police officer from the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: Ni actually doesn’t know much about self-media. She only found out that videos of “domestic violence” posted by others on the Internet could increase her followers. Collect online, ask others for some photos of "domestic violence", compile them into videos of yourself, and pretend that you have been subjected to "domestic violence" in order to gain attention.
How to stage a three-step fake routine for being subjected to "domestic violence"
According to Ni's confession, the reason why she posted a series of so-called "domestic violence" videos was because she saw someone posting related content on the Internet. It's easy to attract attention, so I follow suit. Ni used photos and videos downloaded from the Internet, and then paired them with fabricated false text to create himself as the protagonist who suffered "domestic violence" in order to gain the attention of fans.
According to the investigation by the Hefei police, Internet blogger Ni has published dozens of short videos of "domestic violence" since the end of 2023. The routine of staged and fake photos can be roughly divided into three steps:
The first step is to determine first. The theme of the video is "domestic violence", and then displays broken bowls and other daily objects to show that the blogger has just experienced a fierce family dispute;
The second step is to further display injured photos and videos to make the audience It is believed that the blogger suffered severe "domestic violence";
Finally, the torn divorce certificate and relevant court scenes are shown, forming a coherent story of the breakdown of a marriage after encountering "domestic violence".
Liu Yihao, a police officer of the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: first had a quarrel, and then she was "domestic violence" by her husband. Then she went for divorce and filed a lawsuit in the court, forming a complete lie story. The videos she normally posts actually have very few likes and very few followers and views. However, the videos where she spread rumors about "domestic violence" have reached a maximum of 150,000 views.
According to Ni’s confession to the police, the relevant videos and photos in her video were all downloaded from the Internet, and the images from the Hefei High-tech Zone People’s Court were randomly selected to highlight the authenticity of the video.
Liu Yihao, a police officer from the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: chose the court in Hefei or another city as part of her video to publish rumors. She had no such purpose. She just found photos of a random court. Mix it into it, pretend it is your own divorce lawsuit, and have it approved by the court.
According to Hefei police statistics, Ni continued to post fake "domestic violence" videos online, which caused her number of fans to grow rapidly, reaching a peak of 76,000.
Liu Yihao, a police officer of the Internet Security Brigade of the High-tech Branch of the Hefei Municipal Public Security Bureau: She herself did not realize that there would be such serious consequences of spreading rumors, but she knew that what she said was forged and false, and the purpose of her publishing was only One, just to gain fans.
At present, Ni’s short video account has been blocked. In view of Ni’s illegal behavior of fabricating facts, staged false videos for publication and dissemination, and the negative social impact caused, the Hefei police detained Ni for 5 days in accordance with the law. punishment.
Two men directed and staged a live broadcast of "scolding and slashing each other" to gain traffic
In order to attract followers, online bloggers carefully create fake personas, staged videos, and even conduct vulgar live broadcasts. Two men from Xichang City, Sichuan Province, are blogging Traffic, self-directed and staged a live broadcast of "exchanging insults and slashing each other", and was eventually administratively detained by the local public security agency in accordance with the law.
Lu Guo, a police officer from Xicheng Police Station of Xichang Municipal Public Security Bureau Chuang: At 3 o'clock in the morning on April 15, 2024, we received a report from an enthusiastic netizen who reported that two men were live broadcasting in a hotel on Chengnan Middle Road, Xichang City Cut each other down. We immediately contacted the person who called the police, who sent us a video. After reviewing the video, we found that two of the men were insulting each other in the live broadcast room.
The police saw in the video provided by netizens that the two men first insulted each other. As the argument escalated, one of them actually took out a watermelon knife and waved it in front of the camera. This violent scene quickly attracted a large number of netizens to watch. After receiving the alarm, the police immediately rushed to the scene of the incident.
Lu Guo, a police officer from Xicheng Police Station of Xichang Municipal Public Security Bureau Chuang: Because we were not sure of the specific location, we checked the surrounding hotels in two batches. When we finally arrived at a hotel, the front desk officer told us that there was indeed a hotel there before. Two men had live-streamed from the door. After knocking on the door, we found that the man who opened the door was one of the men in the live broadcast room. We then controlled the two people and found a watermelon knife in the room.
According to police inquiries, Internet bloggers Yu and Luo came up with an idea to gain traffic after drinking. They directed and acted a live broadcast of a "fight", and they immediately put it into practice amidst the heckles of some fans. implementation.
In order to win more fans’ rewards, Luo and Yu’s so-called “fighting” behavior is also constantly escalating. Under the temptation of gifts in the live broadcast room and the encouragement of some fans, Yu took out a handful in front of the camera. Watermelon Knife, the two people's behavior in the live broadcast became more and more intense.
In response to the illegal behavior of Internet bloggers Luo and Yu that disrupted the normal order of society, the Xichang Municipal Public Security Bureau imposed administrative detention on them in accordance with the law. Currently, the relevant self-media accounts have been banned.
Lu Guo, a police officer from Xicheng Police Station of Xichang Municipal Public Security Bureau Chuang: Here we remind the general public that the Internet is not a place outside the law. Everyone must stick to their own principles and abide by the laws and regulations of the country. At the same time, when discovering online rumors and clues of violence, , and please everyone to actively report it and work together to purify the online environment.
Posted shots emerge one after another. Excessive pursuit of traffic monetization
Topics such as "losing winter vacation homework in Paris" and "feeding instant noodles to hospitalized mother-in-law" have been hotly searched on the platform, but they have also been reversed. Authoritative departments have come forward to refute the rumors. The relevant videos are all self-produced Media bloggers "pose for photos" with only one purpose, which is to attract fans and attract traffic. Legal experts believe that the cause of these chaos is the improper pursuit of traffic monetization, and it is necessary to pass legislation for more precise regulation and governance.
According to the 53rd "Statistical Report on China's Internet Development Status", as of December 2023, the number of short video users in my country was 1.053 billion, accounting for 96.4% of the total Internet users. However, as the number of users continues to grow, in order to compete for traffic and attention, various false rumors are also emerging in an endless stream, and the methods of fabrication and dissemination are even more diverse.
Zhao Jingwu, associate professor at Beihang University School of Law: Some bloggers will increase the attention of short videos by guiding emotions such as gender antagonism, occupational discrimination, and antagonism between rich and poor, and avoid being too homogeneous with other short videos. But ultimately, it is still caused by a traffic-first rule. The economic value of short videos is completely restricted by the amount of traffic. Nowadays, quite a few short video producers pay more attention to the popularity of video traffic rather than the quality of short video content.
Experts said that the reason why self-media photo-taking and fraud incidents continue to be banned is mainly due to its high returns and low risks. Under the guidance of the erroneous value of "traffic first", high traffic is often directly related to high profits.
According to the reporter’s understanding, the current channels for monetizing self-media traffic are mainly divided into three models. The first is short videos or live broadcasts. After bloggers obtain a certain number of fans, they will use relevant network platforms as carriers to monetize their own content. Products from third-party sources are recommended to fans for sale, thereby making a profit; the second is to receive promotional advertisements. After a blogger has a certain number of fans in a certain segment, merchants in related fields will take the initiative to invite business cooperation. The third type is live streaming rewards, in which bloggers meet the various needs of fans to achieve the purpose of rewards, thereby sharing profits with the platform in proportion.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: traffic is actually a double-edged sword. On the one hand, it allows more people to discuss some topics that everyone wants to pay attention to, but on the other hand, some people want to gain traffic. He does not have relevant professional knowledge, so he may concoct some related topics and concoct content for false propaganda. This way he can obtain traffic faster, but the traffic obtained in this way often causes serious damage to the credibility of Internet communication or the rights of the parties concerned. damage.
Experts believe that fake videos staged by self-media in order to gain traffic are often presented as so-called “real” social events and are therefore more deceptive. If such unethical and deceptive information is allowed to spread unchecked, it will not only Waste of a large amount of public resources will also have a negative impact on social atmosphere and public morality, and may even infringe on the legitimate rights and interests of others, seriously affecting normal public order and public safety.
According to experts, my country’s current laws and regulations on self-media governance only have specific restrictions on published content, including requiring that published content comply with laws and regulations, public order and good customs, respect for intellectual property rights, respect for the legitimate rights of others, etc. However, for self-media sources, There is still a lack of supervision in aspects such as auditing and self-control in communication ethics.
Zhao Jingwu, associate professor at Beihang University School of Law: In the future, will need to be solved through legislative regulation. For example, we may have to legislate for several reasons:
First, the accounts of these self-media and Internet celebrities We may need to be clearer about the legal nature of the law, which also allows some self-media and Internet influencers to return to the normal development track and use media attributes to restrict their online publishing behavior;
The second point is the intensifying traffic Under the trend of supremacy, I think legislators also need to step on the brakes at an appropriate time to curb the proliferation of illegal information on the Internet caused by the traffic economy;
Third point, specialized legislation can also provide a direct link for regulatory agencies at all levels Moreover, the relatively clear legal basis not only regulates the behavior of short video live broadcasts, but also promotes the orderly development of the entire industry ecology.
