On June 10, local time, Apple held the 2024 Global Developers Conference.
Today (June 11th) morning, new features of the Apple system dominated many hot search lists.
It is understood that ios 18 was officially unveiled at this conference. Apple added a call recording function to the iPhone for the first time, which caused a lot of controversy.
It is understood that the call recording function was introduced by Apple in its latest ios 18 operating system. Users can now record directly during calls, and can also use AI technology to convert the recording content into text summaries for subsequent viewing and organization. The call recording function currently only supports iPhone 15 pro and iPhone 15 pro max models. In addition, iPad and Mac devices equipped with Apple's M-series chips also support access to this feature.
call transcription supports multiple languages, including English (United States, United Kingdom, Australia, Canada, India, Ireland, New Zealand, Singapore), Spanish (United States, Mexico, Spain), French (France), German (Germany), Japanese ( Japan), Mandarin (Mainland China, Taiwan), Cantonese (Mainland China, Hong Kong) and Portuguese (Brazil). The launch of this new feature is undoubtedly a great convenience for users who need to record call content or transcribe call notes.
Subsequently, "The iPhone has a call recording, but the recording will automatically notify the other party." related topics triggered heated discussions among netizens.
Many netizens commented, "I recorded the video just because I didn't want others to know about it" and "Tell the scammers that I'm going to start recording."
But some people said, "If you record someone, you should tell the other party." "I don't want me to make phone calls to others, and I don't know if someone is recording secretly."
Some people also asked, "Why wasn't it added before?"
Apple's official response: Not sure yet
According to Sino-Singapore Jingwei, Apple's official customer service said that the information currently released by ios18 shows that applications have indeed been added. The ability to record and transfer live calls, also known as call recording. As for "whether the other party will be notified of the call recording", customer service said that there is no detailed explanation yet and may not be known until iOS 18 is officially released. As for why the iPhone series has not had a call recording function before, customer service said that it was based on user call security considerations and involved the personal privacy of both parties on the call.
Apple AI unveiled
As Apple’s annual “Spring Festival Gala”, the current hot AI is also one of the topics that attracted much attention at this year’s Developer Conference.
Apple said at the press conference that the Apple iOS 18 system will bring Apple Intelligence, a personal intelligence system suitable for iPhone, iPad and Mac. It will exert the function of generative models based on personal scenarios and provide practical and targeted intelligence based on user scenarios. Function.
From a functional point of view, the highlight of the AI auxiliary system released by Apple this time is mainly to integrate existing Apple apps and achieve linkage between different apps.
Apple said that Apple Intelligence, a personal intelligence system, exerts the powerful functions of generative models based on personal scenarios, provides practical and targeted intelligent functions combined with user scenarios, and can make a variety of cross-app operations. At the same time, it combines personal scenarios to provide users with Simplify and speed up daily task processes.
At this conference, Apple also announced a partnership with openai to integrate the other party's chatgpt.
Apple said that Siri (voice assistant) and system-wide writing tools (writing tools) on various Apple platforms integrate chatgpt functions, allowing users to directly use chatgpt's expertise, including its ability to understand images and documents.
can mobilize all app data to achieve linkage. While providing convenience, it undoubtedly increases users' concerns about privacy leaks.
Apple said that Apple Intelligence has attached great importance to user privacy from the beginning of its design.Apple uses private cloud computing. Apple Intelligence will enable cloud computing mode on dedicated servers using Apple chips to ensure the privacy and security of user data.
It is reported that the beta version of Apple Intelligence will be launched this fall and currently only supports English. Can
ai save the mobile phone market? Industry analysis
CITIC Construction Investment Research Report stated that although Apple released the artificial intelligence assistant Siri in 2011, its performance was limited. This conference will be a turning point for Apple to officially enter the AI era from the mobile Internet.
The research report predicts that Apple iOS 18 will be the first to upgrade its AI functions in overseas markets, and the AI functions of the Chinese version of iOS 18 are expected to be based on domestic head models.
In recent years, the global consumer electronics market has continued to be weak, and even the mobile phone market, which once grew strongly, has also shown signs of weakness.
The industry generally believes that with the extension of the replacement cycle, the competition for inventory in the mobile phone industry has intensified. Mobile phone products rely solely on hardware upgrades and parameter competition, which can no longer meet consumer demand.
This is not difficult to understand. At this moment, Apple released a high-profile intention to "redefine" the AI assisted system.
In fact, mobile phone manufacturers such as Samsung, Huawei, Xiaomi, Oppo, vivo, Honor, and Google have all launched AI mobile phones. According to a survey of nearly 5,000 consumers around the world conducted by canalys in May 2024, 63% of consumers are interested in having AI functions on their smartphones, reflecting that users are generally highly satisfied with current AI phones.
International Data Corporation (IDC) predicts that shipments of AI mobile phones in the price range below US$1,000 will reach 35 million units in 2024, a year-on-year increase of 250%. Generative AI will promote the transformation from smartphones to AI phones and refresh the experience in entertainment, mobile office and other scenarios. Huo Jinjie, president of
idc China, believes that large model technology will push mobile phones into the AI era. It is expected that global shipments of new generation AI mobile phones will reach 170 million units in 2024, accounting for 15% of overall smartphone shipments. The share of AI mobile phones in the Chinese market will also grow rapidly, reaching 150 million units by 2027, accounting for more than 50%.
Well-known Apple product analyst Ming-Chi Kuo believes that after the Apple Global Developers Conference, Apple will no longer be regarded as a laggard in the AI industry. However, Ming-Chi Kuo said that his survey showed that iPhone 16 shipments in the second half of 2024 may be slightly lower than the same period of iPhone 15 in 2023.
(Source: Daily Economic News, Beijing News Network, Sino-Singapore Jingwei, Financial Associated Press, China Securities Network, Upstream News, Beijing Business Daily, netizen comments, etc.)
Main writer: Zhou Xiaohan
