During the Dragon Boat Festival holiday, in addition to traveling around the great rivers and mountains of the motherland, many people also chose to relax and watch movies in the cinema. The holidays are over, how is the movie box office? According to data from the Beacon Professional Edition, the national box office of the Dragon Boat Festival (including pre-sales) exceeded 400 million yuan. The movies "Sweep the Crime·Never Give Up", " I Don't Want to Be Friends with You " and " Negotiator " have become the three best-selling films in the Dragon Boat Festival.
A total of 11 films were released during the Dragon Boat Festival this year, continuing the feature of rich genres and diverse themes, covering " American Civil War ", " Mad Max: Goddess of Fury ", " Robot Dreams ", "I Don't Want to Be With You" Are You a Friend?" "Sweep the Crime·Never Give Up" and " Stop and Go " and many other well-received works.
Although there are many good films, the box office performance of this year's Dragon Boat Festival was not as good as expected. Data shows that the national film market has been performing well since 2024, with good results achieved during the Spring Festival and May Day festivals. The Dragon Boat Festival is the beginning of the summer season, and the box office performance in the past years can reach up to 900 million yuan, but this year it only reached 400 million yuan.
The Dragon Boat Festival box office failed to hit the box office. Industry insiders believe that this is related to the lack of high-quality family films and "high-concept" commercial blockbusters during the period. Although domestic films and imported films competed on the same stage during the period, and there were a variety of film types, most of them were so-called The "waist" size of the film does not have great advantages in subject matter and story. It lacks works with novel themes and strong topicality such as the suspense blockbuster ": The Disappearance of " in the same period last year.
In order to create a festive atmosphere for watching movies, some theaters in Sichuan have launched interesting theme activities for specific movies, making movie watching more interesting and interactive for the audience. According to Maoyan Professional Edition data, 539,000 tickets were sold in Sichuan during the 2024 Dragon Boat Festival, with a box office of more than 20 million yuan, ranking sixth in the country.
With the end of the college entrance examination and the coming of summer, summer movies will become more and more popular, and more blockbusters will compete for the box office. We will continue to wait and see which new films will ignite the fire in movie theaters this summer.
