China Fund News reporter Yishan
During the Dragon Boat Festival holiday, after the TV series " The Story of Rose " starring Liu Yifei and others was broadcast, many related entries continued to appear on Weibo, Douyin, Kuaishou and other platforms. Hot search list. At the same time, the peak viewership rating during CCTV-8 prime time exceeded 1%, and it set a record for the fastest popularity of an urban drama on Tencent Video to exceed 26,000.
It is understood that many of the producers of "The Story of a Rose" and the recently concluded hit drama " Celebrating More Than Years 2" belong to the "Tencent family", so some netizens bluntly said that Tencent "wins."
The TV series is a hit, and many terms are on the hot search
During the Dragon Boat Festival holiday, with the popularity of "The Story of Rose", "Liu Yifei plays a 22-year-old female college student at the age of 36", "Rose's Story ratings", "Liu Yifei's new drama is good at the workplace" " and many other related terms have become hot searches on Weibo, Douyin, Kuaishou and other entertainment lists.
According to the news released on the official Weibo of "The Story of a Rose" on June 9, the drama broke 25,000 in 15 hours and 16 minutes of its first broadcast, setting a record for the fastest urban drama popularity value to break 26,000 on Tencent Video, and entered the Tencent Video Love-Watching Club.
Maoyan Professional Edition data also shows that the effective playback volume of the show on the first day of its launch on June 8 was 8.208 million times, ranking second. On June 9, the effective broadcast volume continued to double. As of press time, the cumulative effective broadcast volume of the drama on the entire network reached 29.501 million times, ranking first in real-time popularity; in addition, the peak ratings during cctv-8 prime time reached 1.39% .
It is understood that "The Story of a Rose" is adapted from Yi Shu's novel of the same name. The story is based on the growth story and emotional journey of Huang Yimei (played by Liu Yifei) spanning more than 20 years. It depicts urban emotional life groups and focuses on many societies. Phenomenons and hot topics, interpreting the wonderful moments of contemporary women's bravery and blooming. The main actors of include Tong Dawei, Lin Gengxin, Huo Jianhua, Lin Yi, Wan Qian and other .
Tencent "wins"
From the perspective of the producer, "The Story of the Rose" is jointly produced by CCTV, Shanghai Tencent Penguin Film and Television Culture Communication Co., Ltd., Xinli TV Culture Investment Co., Ltd., and Hongxingwu Entertainment Media Investment Co., Ltd. Xinli TV Culture Investment Co., Ltd. and Xinli TV Media (Beijing) Co., Ltd. participated in the production. Among them, Xinli Cultural Investment and Xinli TV Media (Beijing) are both affiliated to Xinli Media.
The hit drama "Qing Yu Nian 2", which has just concluded, is produced by Xinli TV in addition to CCTV, Tencent Video, and China Literature.
It is understood that Xinli Media was established in 2007, and its main business includes dramas and movies. Since its establishment, it has successively produced and broadcast TV series such as "Celebrating More Than Years", "My First Half of Life", " Human World", "Parents' Love", "Ruyi's Royal Love in the Palace", and invested in the production of "Hello, Li Huanying", " Charlotte's Troubles ", " Hot and Spicy ", " The Richest Man in Xihong City " and other films.
In 2018, Xinli Media was wholly acquired by China Literature Group. China Literature Group, formerly known as Tencent Literature, is an online literature platform owned by Tencent. It was split from Tencent and listed on the Hong Kong stock market in 2017. The actual controller of the company is Tencent founder Ma Huateng.
Therefore, after "The Story of a Rose" took over from "Qing Yu Nian 2" and became popular again, many netizens bluntly said that Tencent "lost it" this time.
It is worth noting that in recent years, Tencent Video has had many TV series and animation series that have become popular. According to Tencent's financial report, in the first quarter of 2024, driven by " Blossoms ", "Hunting Ice", "Perfect World Season 4", etc., the number of paid members of Tencent Video's long videos increased by 8% year-on-year to 116 million.
In the first quarter of this year, Tencent achieved operating income of 159.501 billion yuan; gross profit of 83.87 billion yuan, a year-on-year increase of 23%; net profit (non-ifrs) 50.265 billion yuan, a year-on-year increase of 54%. In terms of repurchases, Tencent repurchased a total of HK$14.8 billion during the reporting period.
Tencent Holdings’ stock price continues to strengthen under multiple positive conditions.As of June 7, Tencent Holdings closed at HK$374.8, up more than 27% during the year, and its latest market value reached HK$3.5 trillion.
Editor: Xiaomo
Reviewer: Xu Wen
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