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- 💡 CAA has partnered with AI technology company Veritone to provide celebrities with digital asset management solutions designed to protect their AI images from abuse.
- 💡 caa has established a virtual media storage system for celebrities, called "thecaavault", where celebrities can store their digital assets, such as names, images, voices, etc.
- 💡 caa’s goal is to help celebrities ensure the legality of AI use and protect their own rights and interests by creating and owning their own digital images.
Webmaster’s Home (chinaz.com) May 20 News: Hollywood’s top entertainment and sports agency Creative Artists Agency (CAA) hopes to become the leader in celebrity AI protection services.
With the digital images of many celebrities being used without permission, the CAA has established a virtual media storage system called "thecaavault" for A-list celebrities (actors, athletes, comedians, directors, musicians, etc. ) stores their digital assets such as names, images, digital scans, voices, etc. This new development is part of the company’s partnership with AI technology company Veritone.
Picture source note: The picture is generated by AI, and the picture authorization service provider midjourney
This news was released at a time when the phenomenon of AI deep forgery of celebrities is intensifying, and these forgeries are often produced without the consent of the celebrities. Seven months ago, Tom Hanks, a famous actor and client of CAA, became the victim of an AI scam. He claims a company used an AI-generated video to promote a dental plan without his permission.
" Over the past few years, our clients' names, images, likenesses and voices have been misused frequently without permission, without acknowledgment, and without appropriate compensation. It is clear that current laws cannot protect them, so we We're seeing a lot of pending litigation," Alexandra Shannon, director of strategic development at CAA, told TechCrunch.
Creating digital clones requires large amounts of personal data, which raises many concerns about personal privacy because of the risk of leaking or misuse of sensitive information. CAA’s customers can now store their AI digital clones and other assets within a secure personal hub within CAAVault, accessible only to authorized users, enabling them to share and exploit the content as they see fit.
“This sets a precedent for consent-based use of AI,” Alexandra Shannon, head of strategic development at the CAA, told TechCrunch. "In fact, our view is that the law will take time to adapt, so through talent creating and owning their digital presence... there is now a legal way for companies to work with our clients. If a third party chooses not to press the right By working with them, legal action will make it easier to prove infringement and help protect customers over time.”
Notably, the insurance also ensures that actors and other entertainers receive fair compensation when companies use their digital images. . "All of these assets are owned by the individual clients, so it's entirely up to them to decide whether to license them to others... As for the opportunity, it's also entirely up to the artist to decide the appropriate business model. This is a new area that is taking shape. We believe The value and opportunity for these assets will increase over time. This should not be a cheaper way to collaborate... We view (AI cloning) as an enhancement rather than a cost reduction," Shannon added.
caa also represents ariana grande, beyoncé, reese witherspoon, steven spielberg and zendaya (zendaya) and other stars.
ai The use of clones has sparked a lot of controversy in Hollywood, with some arguing it could lead to a loss of jobs as studios may choose digital clones instead of real-life actors. This was a key point of contention in the 2023 SAG-AFTRA strike, which ended last November with members adopting a new deal with the AMPTP (Union of Film and Television Producers) recognizing human performers importance and contains guidelines regarding the use of "digital replicas".
There are also concerns about unused AI cloning of deceased celebrities, which could upset families. For example, Robin Williams' daughter expressed her disgust at an AI-generated recording. However, some believe that when ethically followed, it can be a touching way to preserve iconic actors and recreate their performances in future projects for audiences of all generations to enjoy.
“AI cloning is an effective tool that allows legacy creations to continue for generations to come. CAA takes a consent-based and licensing-based approach to all AI applications and only works with the estates that own these image assets and use them with permission Artists can decide who they want to license these assets to and allow them to use them after their death,” Shannon noted.
shannon declined to say which of CAA's clients currently store their AI clones in the vault, but she said there are currently only a handful. CAA also charges clients a fee to participate in the vault but did not disclose the exact amount. "The ultimate goal is to make this service available to all customers and industry players. It's not a cheap service, but over time the cost will come down," she added.
