text | Entertainment values, author丨Chen Tong, editor丨Meiqi
"One episode is ten minutes, one drama a day!" When the double speed function has become the standard feature of long video platforms, the audience is accustomed to 1.5 times, 2 times, 3 times When watching dramas at twice or even higher speeds, has begun to actively choose to "slow down" long dramas to .
In May of this year, the TV series "My Altay" suddenly airborne, shining in the field of domestic dramas with a "dimensionality reduction strike". In addition to the popularity of on the entire Internet, the Douban score of the drama has also been rising all the way, from 8.5 points at the beginning, to 8.6 points at the end, to 8.7 points, and 8.8 points. In less than a week, it topped the 2024 Douban Chinese Drama Ratings top1.
When watching dramas at double speed has become the norm, and the popular short dramas are persistently pursuing the ultimate pleasure, "My Altay" uses plots and lines like flowing water to slowly flow into the hearts of the audience and heal people's internal friction. In addition to "My Altay", the recently popular " Spring Love " and "Another Kind of Blue" also reveal strong vitality in a soothing and relaxing atmosphere, giving people the ultimate spiritual nourishment.
In the mainstream market where long-form dramas and short dramas generally pursue coolness, reversal, density, fast pace, and strong plots, 's drama series that opens the "slow comprehensive flow" chooses to face life directly, with a small and healing core, bringing relief to the audience. The emotional soothing of also opens up a new frontier for the industry.
long drama, seeks growth from "slow variety shows"
In the setting of the original work Li Juan and the main creator of the drama adaptation, the tone of "My Altay" is "slow". The lyricism of
's original collection of essays has been retained to the maximum extent in the series. The magnificent wallpaper-like scenery of Northern Xinjiang presents a movie-like texture and visual effect, as beautiful as a painting. The flow of the story is like a poem. Watching their joy, anger, sorrow and joy outside the screen makes people want to stop time and keep these lovely people (except Gao Xiaoliang).
The aunt felt aggrieved and lost face because the little girl wrongly blamed her, and shook hands and smiled the next second; the uncle who said he was the best cadre within a hundred miles; the free and easy and tenacious Zhang Fengxia; the brave and enthusiastic Token; the cute as a child Grandma; the simple and handsome young man Batai... There is nothing to worry about under the sunshine of Altay, everything is unpolished, warm and straightforward..
The scattered small towns and the mountains and rivers that spill out of the picture in "Spring Love" also give people a sense of comfort and comfort like pastoral prose poetry. 's unruly but physically and mentally lonely plastic surgeon, and the physically handicapped but brave and dazzling medical salesman, transcend the cruel reality and have been healing each other in both directions. 's real and touching fireworks and human touch also make people see the slow variety show "everyday sense".
"Another Kind of Blue" is different from traditional workplace urban dramas. On the contrary, it focuses on the current plight of young people who have returned to their hometowns to start businesses. Beipiao Chen Xiaoman returns to his hometown Jingdezhen and inherits the intangible cultural heritage side by side with his former boss Keyan. Returning to his hometown is the core thread. This main line is not simply about staying away from the city. After returning home, they re-examined their lives and gradually found their inner peace and strength. re-interpreted " The Life I Longed for" in a more storytelling form. 》.
In recent years, we have rarely seen words similar to pastoral, life, and healing in domestic dramas. For a long time, viewers who have gradually become insensitive to strong stimulation can only find a corner of inner softness in slow variety shows. .
Nowadays, "slow comprehensive flow" has also begun to enter the field of drama creation on a large scale. This kind of "pastoral" drama series attempts to weaken the plot conflict from the narrative expression of the work, abandons striding forward on the strong plot route, and instead attracts the audience's attention through the flow of life, which is the opposite. , differentiated content style, and also received a lot of praise.
In fact, in addition to these pure "slow variety" dramas with clear labels, more dramas have also learned from slow variety shows, using some "idle writing" to leave "daily" narratives with a slow variety show feel.
In this year's Q1 hit costume drama " and Feng Xing ", the "Three Realms" is no longer a false and boundless setting, but has a vegetable and rice, full of flavor, flesh and blood, Shen Li and Xingyun are in The leisurely life of "three meals a day, warm fireworks, and peace all year round" in the human courtyard not only gives the series a bit of the "literary pastoral atmosphere" of Chang Xia Qingjiang. The seemingly insignificant "idle pens" and line drawings of also give the audience solace and space for their souls to live in. They also harmonize the overall rhythm of the drama in a relaxed and relaxed manner, bringing a better drama-watching experience.
Scattered but not empty, light and flavorful, warm and healing
Of course, "slow comprehensive" dramas do not mean plain and boring. In the era of traffic IP, the slowness of many dramas comes from forced water injection and slow language Speed, memory killing, forced misunderstandings, supporting roles and other means to dilute the plot have given rise to the double-speed function . Therefore, the real "slow comprehensive" drama is not because it is interfered by too many external factors, but must match the internal plot, theme and rhythm.
Before watching "My Altay", many people worried that this prose drama was too literary and would it appear lengthy and empty? After watching it, the audience found that under the main theme of "slow comprehensive flow", the plot of this drama is smooth, the story line and conflict points are very clear, and the character creation and emotional connection are normal, reasonable, full and not rigid.
Most of the characters appearing in "My Altay" are smart, cute, simple and warm. Ma Yili plays the role of the mother, Zhang Fengxia, with lightness in her suffering. If you taste it carefully, you can feel the heaviness. What Mongolian grandma Bugassenden said to Zhang Fengxia and her daughter, "No matter how bumpy life is, you must live it brightly" hit the hearts of many people, deftly blending "poetry" and "fireworks". This kind of warm and healing atmosphere and positive and optimistic life philosophy have become increasingly scarce in urban life.
"My Altay" is not just a drama, it touches the heartstrings of young people who want to escape from the city and find the pure land of their souls. This drama, like Li Juan's original work, allows people to find a trace of tranquility in the fast-paced life. The "slowness" of is not water injection or deliberate, but the real resonance at the bottom, the kind that comes from the heart. True temperament and original ecology are desirable.
Similarly, Jingdezhen in "Another Kind of Blue" is another "Altay" . Away from the hustle and bustle of big cities, you can calm down and enjoy a slow-paced life. Isn't this a kind of self-salvation? The small town in "Spring for Lovers" is matched with light sunshine tones, which also gives people a pastoral prose poetic feeling of comfort and comfort , like a peach blossom garden protected by nature.
"Altay" people are everywhere with the ultimate beauty and human fireworks. made many migrant workers laugh at themselves after watching it, "it feels like the body spots have faded", the kind of exhaustion that wants to rush out of the screen and the strong "class smell" ", in such a garden of the soul, is digested.
Although these three dramas have different geographical longitudes, latitudes and characters, they all share the same sentiment of returning to each other over time and the beauty of the world hidden in the firewood, rice, oil and salt of the small courtyard. is born out of the conflicts and entanglements in this soil, the ups and downs and development of emotions. The essence is still a kind of softness and warmth that is more remote and original.
In the past twenty years when the film and television industry has been running at an impetuous and fast pace, and at a time when life pressures are constantly accumulating, it is not difficult to imagine the rise of "slow comprehensive" dramas that return to nature. No matter how the shell and geographical settings change, nature, decompression, Keywords such as pyrotechnics and anti-involution are common in his creations. In essence, they are all about observing the inner emotions and spiritual anxieties of young people, and better linking people and land, nature and authenticity.
New outlets for content and new kinetic energy for cultural tourism
In addition to being popular and resonant, these successful "Slow General Flow" dramas have also injected new kinetic energy into the cultural tourism of the filming locations. high-quality content is like a source of living water. With the help of film and television IP, the integration of culture and tourism is becoming a new way to attract tourists in many regions.
The eight episodes of "My Altay" fly through the four seasons of Altay freely like the wind, describing the fresh and vivid pastoral life and the profound and rich living landscape of the nomadic people.After the show was broadcast, it triggered a wave of cultural tourism in northern Xinjiang. The charming starry sky, majestic snow-capped mountains, magnificent valleys, dense forests, green grasslands, herds of cattle and sheep in the show... Every frame is as beautiful as wallpaper, which is satisfying. Many people have fantasies about poetry and distant places.
Data from multiple travel platforms such as Qunar and Ctrip show that since the TV series "My Altay" was released on May 5, search popularity in the Altay region has increased across all platforms, and air ticket bookings and hotel bookings have increased month-on-month. The number nearly tripled in the same period last month, and "booking a ticket to Altay as soon as I saw it" has become a "sequelae" for many viewers after watching the drama.
After the broadcast of "Another Kind of Blue", Jingdezhen, which is "three sides with green mountains and half water, one city with porcelain and half with kilns", has become a "dream love place" for countless viewers. Some viewers who bid farewell to the special forces tour chose to come to Jingdezhen on weekends, following the footsteps of Song Qian and Zhou Yimin in the play to deeply experience the slow life in the city. The sense of relaxation that came over them made it difficult for many young people not to support "porcelain" .
It is undeniable that the "rapid rise" of tourism in these cities is the result of the joint efforts of many parties, including the improvement of software and hardware as well as official traffic planning. However, the huge driving effect of popular movies and TV series is also an important catalyst.
A few years ago, perhaps neither the film studio nor the tourism company had the intention to "insert the will", and film and television works often unintentionally became promotional films for cities or scenic spots. However, as the diversion effect of popular film and television dramas becomes more and more obvious, " The linkage between "film and television + culture and tourism" has become increasingly close, and the "Slow Comprehensive" drama series pays more attention to the texture of scenery and fireworks, so its role in promoting the culture and tourism of the filming location is even more obvious..
In terms of genre attempts, "My Altay", "Spring Love" and "Another Kind of Blue" have taken the first successful step, and have also inspired the audience's expectations for subsequent dramas with the same quality. When the exciting plots of chicken feathers in the place gradually lose their freshness, young people who are burdened with moving forward in life and work may need more "slow comprehensive" dramas to satisfy their yearning for warmth, healing and leisure .
