Another "520" is coming, and the third Wuliangye Hemei Culture Festival is fully launched.
On May 19, CCTV and Wuliangye officially announced that famous CCTV hosts Ma Fanshu and Ren Luyu will start a live broadcast of factory visits at 3 pm on May 20 to experience the long history and unique craftsmanship of Chinese liquor, and to widely disseminate Wuliangye and its beauty to the public. culture. The joining of two famous CCTV hosts
marks another strong alliance between Wuliangye and CCTV.
Two well-known hosts came to Wuliangye to visit the factory and live broadcast
Three years ago on May 20, Wuliangye closely followed the theme of the times and deeply integrated with the corporate brand culture to launch the first Harmony Culture Festival, and Harmony culture began to gain popularity.
This year’s Hemei Cultural Festival has richer content and more diverse forms, and invited two well-known CCTV hosts to help make it another important annual “fan favorite” event.
It is understood that in 2014, Ma Fanshu became known to many fans for serving as the host of CCTV's "World Football" program.
In 2018, Ma Fanshu hosted the Russian World Cup special program "The Feast of the Rich" and gained more attention. From 2022 to 2024, Ma Fanshu hosted the CCTV Spring Festival Gala for the third consecutive year and accumulated rich hosting experience.
Ren Luyu has served as the host of major state affairs and diplomatic performances for many times, and has participated in hosting the China Central Radio and Television Station Spring Festival Gala in 2010, 2016, and 2018-2024. He is a very excellent host of CCTV.
This time, two well-known hosts of the Hemei Culture Festival will visit the Wuliangye factory for a live broadcast, which is very exciting. According to reports, they will visit multiple locations of Wuliangye Company to experience Wuliangye’s brewing process and harmonious culture, and learn about Wuliangye’s five-character formula for fine wines: “Grow, brew, select and age.”
It is understood that on the 2023 CCTV Spring Festival Gala program, Ma Fanshu was affectionately called "Wuliangye Girl" and "Spring Festival Gala Girl" by netizens. The nickname
originated from a coincidence during the Spring Festival Gala - when Ma Fanshu was hosting, Wuliangye's advertising slogan happened to appear on the screen, triggering heated discussions and fun ridicule from the audience.
And this time Ma Fanshu went to Wuliangye to do a live broadcast of factory visits, which can be regarded as "going home".
Currently, the third Wuliangye Hemei Culture Festival is in full swing. This year's cultural festival has specially launched the "Wuliangye Harmony Cultural Ambassador Global Recruitment Campaign" and sincerely invites people from all over the world and from all walks of life to participate and work with Wuliangye to spread the "harmony" culture of Chinese liquor and let more people understand and feel the charm of Chinese liquor. unique charm.
The two Spring Festival Gala hosts started a live broadcast to visit the factory on May 20. This is not only another strong alliance between the national brand Wuliangye and the Spring Festival Gala stage, but also a display of Wuliangye’s brand strength and cultural charm.
National linkage to share the feast of Harmony and Beauty
This year’s Harmony Culture Festival will last until June 30 and is divided into three major chapters: “The Source of Harmony”, “The Taste of Harmony” and “The Journey of Harmony”.
Next, Wuliangye will also hold 520 harmonious banquets across the country, inviting Wuliangye’s core consumers to participate and experience Wuliangye’s quality and cultural beauty.
In addition, Wuliangye has carefully planned many consumer interactive activities with rich forms and themes across the country to express its love to consumers and convey the idea of harmony and beauty.
Many local Suzhou citizens said that they were deeply touched after participating in the event. They have a better understanding of Wuliangye's harmonious culture and "have a deep understanding that Wuliangye's harmonious culture has a profound historical and cultural heritage."
Moves frequently in May Enter "Wuliangye" "month" mode
May of this year belongs to Wuliangye. Since the beginning of May, Wuliangye has taken frequent actions and launched a number of major activities. First, it announced the new launch of Wuliangye 45 Degree and Wuliangye 68 Degree, and then officially announced its sponsorship of Hunan Satellite TV's " I am a singer " in 2024.
It is understood that Wuliangye 45% has been repositioned as "China's leader in high-end medium-strength liquor", while Wuliangye 68% is mainly targeted at high-end liquor enthusiasts, collectors and other high-quality people, creating a benchmark product for strong liquor.
On the basis of the eighth generation Wuliangye, Wuliangye 1618 and Wuliangye 39 degrees, the new launch of Wuliangye 45 degrees and Wuliangye 68 degrees marks the completion of the Wuliangye brand with four degrees and five products from 39 degrees to 68 degrees. The systematic layout further enhances the competitiveness of its high-end product matrix.
Hunan Satellite TV's "Singer 2024" has been launched again after 4 years. Many powerful singers have invited to compete, which has attracted widespread attention. As a partner of Harmony Time, Wuliangye spreads Harmony culture in a wider dimension through the strong traffic of the program.
"Harmony and symbiosis, beauty and beauty are shared." Wuliangye has always adhered to the harmonious and beautiful genes in Chinese civilization, continued to inherit the excellent traditional Chinese culture, and always demonstrated the core value concept of "creating beauty for consumers" through a series of rich brand actions that consumers love to see.
