5 On May 17, Douyin Blackboard published the "Announcement on Severe Punishment of "Borderline" Marketing Issues in the Automobile Industry (Second Issue)". The announcement stated that the platform recently discovered that some anchors in the automobile sales industry use "car-loving beauties" as their They use gimmicks, play vulgar sidelines in the live broadcast room to attract traffic, and wantonly "sideline" marketing to seek benefits for themselves, seriously damaging the ecological health of automobile live broadcasts.
Douyin live broadcast continues to comprehensively rectify the "edge" marketing problem in the automobile industry. From April 2024 to the present, a total of 2,632 illegal accounts have been punished, and live broadcast permissions have been recovered from 582 accounts with serious violations, of which 24 accounts have been banned indefinitely. indivual.
According to the announcement of some punished users, the Douyin account of " Jietu Automobile -Ningxia Ningda Jierui Store", which was recently questioned for "edge" marketing, has been banned indefinitely.
According to a previous report by the Southern Metropolis Daily, during a recent live broadcast at the Jietu Motors Ningda Jierui Store in Ningxia, a female anchor wearing a tight short skirt was caught on camera while kneeling on the second row of seats in the car to give an introduction. to the skirt and chest. When he leaned from the second row to the front row to explain the center armrest, he was photographed again under his skirt and legs. The screen recording of the live broadcast was also circulated on the Internet, attracting suspicion of "sideline".
Regarding this, on May 15th, the staff of the store involved told reporters that the leadership was already handling the matter. The anchor accidentally exposed the bottom of her skirt while explaining, and was caught by the camera guy's lens. "It was an unintentional act." It’s a mistake, it’s not a borderline.” The staff member also said that the manufacturer has strict control regulations on the anchor's dress, and every live broadcast and work will be reviewed by the manufacturer.
Subsequently, the reporter called Jietu Auto’s customer service hotline, and the customer service staff responded to the matter, saying that the manufacturer had noticed that the store had spread indecent videos, which had a very bad impact. Jietu Auto attached great importance to this and brought it to users. We are deeply sorry for the bad experience. We will strengthen management and assessment of personnel in the future, and "there will definitely be corresponding penalties."
Comprehensive: Douyin Blackboard, Southern Metropolis Daily, Jiemian News
