It is reported that the Cannes International Film Festival in France, the Berlin International Film Festival in Germany, and the Venice International Film Festival in Italy are known as the three major international film festivals in Europe.
"Ocean's Diary", the seventh film in the Pig Man series, debuted at the Cannes Film Festival.
It is understood that Yong Sheng Animation, the company behind "Pig Man", began to enter the big screen in 2012. On May Day this year, the 9th animated movie of the Pig Man series launched by Yongsheng Animation, " Pig Man Movie·Interstellar Action " (hereinafter referred to as "Interstellar Action"), was officially released. As of now, the cumulative box office of "Interstellar" has exceeded 36.26 million, and has successively won many records such as the third place in the mainland box office of domestic cartoons in 2024, the mainland box office champion of adventure films in May 2024, and the box office champion of mainland film and television May Day music films.
With its outstanding box office results and growing reputation, the Pig Man movie series has undoubtedly become the "leading brand" of domestic animated series. As a family movie mainly aimed at children, why has the Pig Man movie been so popular for 12 years?
1
The movie "Pig Man" has a record high reputation, and the brand effect of "schedule + series of movies" is beginning to show.
"Pig Man is so brave", "both laughable and tearful", "super special effects and full of immersion", "really a good movie, worth watching" "Brush"... As a classic animation IP, the Pig Man series of movies has gone through 12 years, and the level of film art and technical production has continued to improve. With its high-quality animation production and story content, "Interstellar" has received high word-of-mouth ratings of 9.1 from Maoyan and 9.0 from Taopiaopiao, making it the highest-rated movie in the Pig Man series, achieving both box office and word-of-mouth success. .
"Interstellar" premiere in Guangzhou.
"Interstellar Action" continues the warm and inspirational style of the Pig Man series of movies, focusing on the inspirational theme of "cooperation and teamwork". It mainly tells the story of Pig Planet being occupied by cosmic invaders, and the Super Star Five Spirit Heroes led by Pig Man escaping. They went to Earth to search for the legendary Holy Grail of Notes. In order to achieve their goal, they formed a kung fu band with a human girl who pursued her dream of music. They overcame all obstacles to obtain the Holy Grail of Notes and successfully resolved the interstellar crisis. It is worth mentioning that the film combines the two major national style elements of Chinese Kung Fu and Chinese music for innovative expression, giving the audience a brand new audio-visual experience.
"Star Action" stills.
In recent years, the Pig Man animated film series has become the first choice for family fun during the May Day holiday every year. At the same time, "Watching Pig Man on May Day" has also become an annual ritual. "Interstellar" is the third time that the Pig Man Movie has entered the May Day schedule. In 2021 and 2023, " Pig Man Movie·Dinosaur Diary " and " New Pig Man Movie·Super Racing " will be launched respectively. ”, both won the box office championship of domestic animated films on May 1st. The outstanding box office record and steady reputation growth also show that the Pig Man movie has formed a "schedule + series of movies" brand effect.
"Interstellar Ops" movie viewing activities are reserved in cities across the country. Why is
aiming at the May 1st stall? "The choice of the May Day schedule is more based on the parent-child attributes of the current Pig Man series. 'Watch Pig Man on May Day' is also an urgent proposal based on the parent-child viewing market during the May Day schedule." Yong Sheng Animation Movie Huang Long, general manager of the business unit, said that "little hands holding big hands" parent-child movie watching requires both children and parents to have free time, and the May Day movie has the advantage of having more holiday days. In addition to saving marketing costs, forming a strong connection between the schedule and the Pig Man movie "is also an agreement we have reached with the audience."
"Interstellar" glow stick special viewing event.
2
Content creation keeps pace with the times, and the Pig Man movie is transforming to explore all ages.
The Pig Man IP has grown into a national-level IP since its launch in 2005, and has a huge fan base. It has spent 19 years accompanying The growth of audiences from generation to generation. Since the release of the first major movie in the Pig Man series "Pig Man: The Crisis" in 2012, a total of 9 major movies have been released, including adventure, ocean, racing and other genres. A total of 9 major movies have been released in 12 years. How to maintain good reputation and freshness among the audience?
"Pig Man" has become an exclusive childhood memory of generations of viewers.
Huang Long said frankly that from the 1st to the 9th movie, the characters have grown and the themes have changed, but the original intention and background of the Pig Man series of movies have never changed, which is to tell a warm and inspiring story that is both educational and entertaining. The story makes everyone of all ages gain something. "At the same time, insisting on innovation is what we have been doing. We keep pace with the times in terms of content, continue to enrich story themes and innovative expressions, and attract more audiences."
"For example, this time "Interstellar Action" has changed from the character design to , including body proportions, clothing and equipment, etc., are closer to the aesthetics of teenagers, and at the same time, theme elements that are interesting to teenagers such as science fiction, space interstellar, and concerts have been added to attract more teenagers and family audiences." Huang Long introduced.
In addition to being more "youthful" in appearance and closer to the aesthetics of teenagers and adult audiences, the emotional core of "Interstellar" also takes into account the viewing experience of adults and children. "Interstellar" director Li Tengdong gave an example. In this big movie, Pigman became the leader who needs to lead the team to fight. But at the beginning, he was not familiar with his teammates and had a completely different personality. How did he interact with a group of different people? Doing things together? Solve the difficulties? This is what Pigman needs to learn in the movie. In addition, the confusion encountered by some young people in the modern workplace has also been applied to the story. The heroine's courage and strength to overcome difficulties when pursuing her dreams have also resonated with many young audiences. .
"Star Action" stills.
At the same time, Yongsheng Animation adheres to the dual-line development of TV animation and movie animation products, and TV audiences and movie audiences achieve two-way feedback. It is understood that since 2018, Yongsheng Animation has launched a dual-line IP layout for TV animation. In addition to the launch of feature film series focusing on competition and teamwork, represented by "Pig Man: Racing Little Hero" and "Pig Man: Racing Little Hero ", we also launched "Pig Man: Racing Little Hero". "Dinosaur Diary" and " Pigman: South China Sea Diary " are happy science popularization extra series focusing on the science education of preschool children. We are committed to creating an entertaining and more multi-dimensional Pigman knowledge IP system to make the story The core is more in line with the life scenes and spirit of the times in the new era.
Animation poster of "Pigman: Little Football Hero".
What is worth looking forward to is that next year will be the 20th anniversary of the Pig Man animation series. Currently, a new Pig Man movie is already in intensive production. Huang Long revealed that the story is created around the first generation of Pig Man. As fans grow, the Pig Man movie IP will serve young audiences and young people entering the workplace. We hope that those who like Pig Man and have been accompanied by Pig Man The young people they grew up walked into the cinema together and found happiness and strength in Pig Man.
3
"Industrialization" and "going overseas" are both at hand, and the movie IP has a stronger "visibility"
During the May Day hit of "Interstellar", the classic Pig Man stage dramas "Pig Man: The Legend of the Fairy Bean" and "Pig Man" "Where's the Time?" has moved from the theater to Wuhan Happy Valley, Nanchang Maya Paradise, Nanjing Happy Valley and other scenic spots to achieve good interaction between the content of the big movie and the audience's offline life scenes.
Great interaction between movie content and the audience’s offline life scenes.
In recent years, Yongsheng Animation has insisted on driving the development of derivative industries with high-quality animation content. With original animation IP as the core, it has developed a series of content derivative industries. The derivative products cover toys, publications, snack foods, household daily chemicals, and themes. There are a total of 12 industries including amusement parks and stage plays, with over 100 categories and an annual retail market value of over 5 billion yuan.
"Pig Man IP content and industrialization achieve two-way empowerment. It is the continuous updating of TV animations, big movies and other series of contents that can drive the development of IP industrialization. The commercial operation of IP and the development of derivative industries are also reversed It has driven the popularity of animation IP and helped the brand dissemination and upgrade of original IP," said Gu Yanmei, co-founder and vice president of Yongsheng Animation.
At present, Pig Man IP has unlocked cross-border authorized cooperation in games, catering, cultural tourism, sports, travel, beauty, etc., allowing the IP to enter the daily life of the young generation, matching multi-touch scenes to build a multi-dimensional young circle Emotional connection.
keep×Pigman ggbond theme runs online.
In addition to cross-border co-branding innovations, Pig Man follows the trend of the times, expands new fashion play tracks, and cooperates with well-known brands to launch a variety of fashion derivatives, including Pig Man classic blind box, Pig Man mini flying fish series blind box Bags, pu decompression q Danzhuzhuman, etc., and integrates multiple strategies such as online communication and offline precise contact, using content and topic marketing to help IP unlock new increments, triggering netizens to spread the word many times, and using second creation, Playing memes, posting pictures, etc. can bring wider IP exposure.
Pig Man mini flying fish.
ip has strong industrialization capabilities, and the "Pig Man" series of movies are also at the forefront. It is understood that Yongsheng Animation, as one of the earliest animation companies to achieve "cultural overseas expansion", began to expand overseas markets in 2008. Since 2019, the Pig Man series of movies has officially been released overseas. Up to now, the Pig Man series of movies has covered more than 40 countries and regions including the United States, Canada, South Korea, Malaysia, Vietnam, Russia, and India, covering thousands of theaters. , partners all over the world, and the works have been published on major overseas media platforms.
Written by: Nandu reporter Jian Yue
