On the eve of midsummer, Inke Live ushered in the annual "527 Annual Ceremony". Entering its ninth year, "Inke 527" not only carries the glory and glory of the past, but also strives to bring unprecedented entertainment experience to the audience with a series of disruptive innovations.
Event innovation and pattern reshaping: Accurately connect different anchor circles
This year’s “Inke 527” breaks out of the framework of traditional live events and goes online with a brand new look.
The event boldly breaks through the "tug of war" mode and introduces four major competition venue mechanisms: May Day Carnival Week (4.29-5.5), PK Bounty Competition (5.6-5.12), Talent Star Awards (4.30-5.12), and 527 Main Event (5.13-5.31). Each event is carefully designed to accurately meet the needs of different live broadcast circles. This change in the competition system not only makes the rhythm of the competition more compact, but also expands the boundaries of live broadcast content in depth and breadth, ensuring that every participating anchor can find his or her own stage.
The "Talent and Starlight Awards" sub-field is a highlight of this year's Yingke 527 competition. For the first time, the platform launched the "three major brands" duel mode. Each brand invited a celebrity guest as a judge and brand manager, and also invited a user representative to become a brand partner. This innovative gameplay not only enhances the fun and enjoyment of the game, but also gives anchors more interactive opportunities and display space.
The relevant person in charge of the platform said: "We hope that through the form of label duel, the team will be more cohesive and united. 'Label' was first popular in the music industry, and many companies or rappers use labels as their IP. Label battles have also become a favorite competition format among audiences in recent years. Yingke has also used label battles in previous programs, inviting celebrities and anchors to team up, but the rules of this showdown are more exciting. In addition to serving as commentators as usual, celebrity guests will compete with label managers for the first time. The competition is more intense and exciting. "
" Among them, the Yingchun label is led by Zhang Lei ("The Voice of China"). Four Seasons Champion) serves as the manager, the Infinite Love label is led by Deng Jianchao (The Grand Champion of "This! Is Original"), and the Xiang Yangsheng label is headed by Gao Tianhe (Chief of the First Season of "Sound into the Heart"). As the most powerful champion of the China Music Variety Show, the addition of three star judges added more authority and professionalism to the competition. The fierce competition between brands not only tests the talents of the anchors, but also is a comprehensive competition of teamwork and strategic deployment.
Brand showdown, bright star: Talent Star Awards ended as scheduled
The much-anticipated “Talent Star Awards” mainly targets small and medium-sized new anchor users. After going through a series of exciting competitions such as finalists, manager wars, label civil wars, label PK battles, and finals, it ended perfectly on May 12th. In the end, the first and second runner-up in the talent category were won by anchors "Cheng" and "Bai Tang" respectively, while the third runner-up fell into the hands of "Xiao L (Lan)" and "Han Han" who had the same score; while the championship in the popularity competition was won by the anchor "Xiao L (Lan)" l(blue)" was successfully won. The splendid performances and unique innovative gameplay once again proved Yingke Live’s sense of direction and strong strength in the field of talent live broadcasting.
During the competition, the contestants showed a variety of talents - different types of performances such as pop, playing and singing, drama, rap, instrumental performances, etc. came on stage one after another, which dazzled the audience. Every wonderful moment profoundly explains the core of the "Talent and Starlight Awards" - the collision of talent and dreams, the intertwining of passion and hard work.
In the group competition, the anchor "Han Han" of Zhang Lei's mentor team successfully advanced through a saxophone solo "Farewell Flowers", showing his extraordinary musical talent; in the label duel stage, the three label managers and The promoted members also launched a novel "tea party" session, one-on-one singing to show vocal skills, and detailed and considerate practical training, which benefited the contestants a lot; the stunning performance of the party anchors was also impressive, and their super The strength made it difficult for the judges to make a choice; the anchor "Cheng" made the final appearance in the personal finals on May 12, achieved a big reversal with the song "Wantful River", and won the talent competition championship that night.
It is worth mentioning that after winning the championship, "Cheng" not only thanked the fans and friends who supported him repeatedly, but also said seriously: "In the past, I only used singing as a means to show off my talents. But after watching this year's "Singer 2024" During the duel between Chinese and foreign singers, I discovered that singing well can also win glory for the country! In the future, I will hone my singing skills and hope that one day I can stand on the international stage and sing and tell the world that I am from China!"
Dream set sail What to look forward to in the future: Inke 527 Wonderful Weiyang
After nine years of ups and downs, Inke’s live broadcast of the “527 Annual Ceremony” has become a symbol. It is not only an event, but also a stage for dream chasers. This year's event, through innovative schedule settings, rich and diverse event strategies and product gameplay, not only demonstrates Inke Live's in-depth understanding and forward-looking layout of the live broadcast ecology, but also reflects the platform's continuous attention and support for the growth of anchors.
At present, the "527 Main Competition" is in full swing. We have reason to believe that this year's "Inke 527 Annual Ceremony" will not only bring an unprecedented audio-visual feast to new and old users, but will also leave a strong mark in the field of live broadcasting. One stroke, writing a new chapter in the field of interactive entertainment live broadcast.
