Jia Ling was scolded again!
After "Hot and Spicy" earned a box office of 3.4 billion, the related documentary "I Only Live Once" was also launched. This documentary has a total of 4 episodes, which details Jia Ling's experience and experience in losing weight.
Some netizens found it very inspiring, but more netizens were disgusted. When they opened the comment area, netizens gave similar reasons for negative comments. Basically, they felt that Jia Ling was "over-marketed".
A movie with the selling point of "weight loss" and a documentary film, why is it not recorded in the annals of history?
Jia Ling's "Hot and Spicy" is undoubtedly a success in the film industry, but in fact, from movies to documentaries, Jia Ling has been subject to a lot of controversy. For example, the documentary allows netizens to see that Jia Ling, as a star, has a group of people who want to lose weight. The staff are around to help, but ordinary people don't get this kind of treatment at all.
Before the release of "Hot and Spicy", Jia Ling said in public more than once that she did not want netizens to regard her "weight loss" as the highlight of the movie. This movie is not about weight loss. I hope everyone will pay attention to the movie itself. .
But since the release of the movie, almost all of the hot searches related to Jia Ling and "Hot and Spicy" centered on the point of "weight loss". Within a few days, there were dozens of hot searches, making netizens start from " Favorable" turned into "bored".
You must know that in the film industry, there are many examples of actors losing weight and gaining weight and learning various skills for roles, such as Aamir Khan, Qin Hao, Zhu Yilong, etc. in India, but few do this like Jia Ling. Consider it the biggest "selling point" of the movie.
Back to the movie itself, this movie was not very promising from the beginning. First of all, the film itself is a purchased copyright, a remake of a Japanese film, and the cover has been plagiarized.
In the later stage, Jia Ling successfully earned huge traffic by losing 100 pounds, so netizens have always been controversial about the quality of this movie.
This also reminds everyone of what Wu Jing once said. When Wu Jing filmed "Wolf Warrior 2", it earned more than 5 billion in box office, but he said that high box office does not mean that the quality of the movie is high.
In fact, this is also a not uncommon "hidden rule" in the film industry. Box office and quality are not always equal. Wu Jing felt that "Wolf Warrior 2", which ranked second among Chinese-language films, did not represent high standards, and "Hello, Li Huanying", which ranked third among Chinese-language films, was not full of controversy.
Director Chen Sicheng is the first director in Chinese film history to have a film with a box office of over 10 billion. Although his most outstanding film series "Manslaughter" and "The Vanishing Her" were huge successes at the box office, they have been caught in the controversy of "plagiarism and meme".
Moreover, these two movies are not original scripts, but the copyrights bought by Chen Sicheng.
Let’s look at a negative example. Feng Xiaogang’s “1942” was filmed in 2012. When it was released that year, Feng Xiaogang had promised to earn 800 million at the box office. As a result, the box office was only 370 million, causing the film studio to lose a total of 90 million, and also cost China. Yi and Feng Xiaogang have never recovered since then.
Judging from the box office, "1942" is definitely a "bad movie", but I didn't expect that after many years, the score of this movie on a certain platform has risen to 8.2 points. The comment area is full of praise, many Netizens said this is an "underrated" high-level movie.
It is precisely because of this that even though Jia Ling has become the fourth "10-billion-dollar actress" in China and has directed more than 8 billion movies, the copyrights of her "Hello, Li Huanying" and "Hot and Spicy" were also bought abroad, making her Chinese-language movies are "going abroad", but her reputation in the entertainment industry is getting worse and worse.
Some netizens even questioned that of Jia Ling's two movies, one "sells mom" and the other "sells weight loss." Some netizens called Jia Ling's experience "a word-of-mouth backlash caused by excessive marketing."
But judging from the box office, Jia Ling's "marketing" is successful. It can only be said that as Wu Jing said, high box office does not mean high level.
