Dong Ming, our special correspondent in France
According to a recent report from the French version of the Huffington Post, American pop star Taylor Swift’s tour concert in Paris continues to be a hit. Not only are the tickets sold out, but there are also a large number of fans. He flew across the Atlantic from the United States to support the event, which also brought a lot of income to the French tourism industry. "Taylor Economics" once again highlighted its powerful power.
After a short break, "Taylor Swift" will start the "Era Tour Concert" again from the 9th of this month, and the battle line will shift to Europe. First, she will hold 4 concerts in Paris, France, and then go to Lyon for two more concerts on June 2nd. A total of about 300,000 tickets were snapped up by fans early. Swift's concert at the La Défense Arena in Paris had an average audience of about 42,000 people per concert. According to statistics, 30% of them were from outside France and 20% were American fans from across the Atlantic.
The reason why so many American fans come to Paris to see Swift is not only because her concerts are so popular and tickets are hard to come by, but also because tickets are cheaper in France than in the United States - because Resale websites like those in the United States that can increase ticket prices several times are not legally allowed. The ordinary ticket prices (excluding VIP packages) for Swift's concert in Paris range from 69.5 to 245.5 euros. "It's hard to get tickets in the U.S."
For the majority of American fans, such a ticket price is a good deal even with a round-trip air ticket. At the same time, the concert also brings profits to the French tourism industry and catering industry. According to statistics, on May 9th and 10th, the hotel booking rate in La Défense, where the concert was held, reached 76%. Even the hotel reservations for the Lyon concert next month increased by 220% compared with daily levels.
In terms of aviation, searches for flights to Paris and Lyon increased by 24% and 49% respectively. A “fun fan” from Philadelphia made a calculation, “I couldn’t get a ticket for less than 1,900 US dollars in the United States, but in Paris, I not only bought a value-for-money ticket for only 97 euros, plus a round-trip ticket of 500 US dollars. For air tickets and hotels, I can also go shopping and visit Paris.” According to statistics from the hotel booking website Expedia, Americans’ searches for Paris travel have increased by 40%. Next, “Taylor Swift” will perform in Lyon. , Canadians and even fans from Japan will also land in Lyon in large numbers.
A reporter from French TV station felt the hot atmosphere at the concert: "The fans were so excited and had tears in their eyes during the more than three hours of performance. Many people couldn't buy tickets in the United States, but here they could hear the newly released tickets. The French, who have always resisted American country music, finally surrendered to this natural sound from Pennsylvania.”▲
