On May 13, even if it was the last day of the exhibition, there was still a steady flow of people arriving at the 2024 ccee Hugo Cross-Border Exhibition (20th edition) to attend the event, listen to practical information, and choose cross-border hot products.
Since May 11, the exhibition has been held for three consecutive days and has attracted a cross-border 100-billion-dollar buying group consisting of Lilangda, Gonglang Technology, Huanjin Technology, Tianrun Digital, Zhuoshi Network, Changxing Future, etc. Nearly 30,000 people including overseas buyers from Russia, Japan, and Indonesia attended the event, and the total attendance reached 50,000!
Exhibitors who had been busy for three days also achieved fruitful results and decided on the spot to continue participating in the next exhibition.
The third day of the exhibition is still full of highlights. Let’s take a look at the wonderful moments of the New Channel Overseas Expansion Summit and the Cross-Border Overseas Expansion Operators Conference!
New Channels Overseas Summit
The cross-border e-commerce landscape is undergoing major changes. In addition to traditional platforms continuing to stabilize the market and emerging forces rising disruptively, more new overseas sales channels have also become the focus of sellers' layout.
(Picture: 2024 ccee Hugo cross-border exhibition)
Latin America is being paid attention to by more and more sellers. In the past year of 2023, Latin American e-commerce giant Meikeduo once again set new records in terms of gmv, revenue and net profit. Meikeduo China channel investment and service ecological management team leader jason li introduced that the Latin American e-commerce market is growing very fast and is currently enjoying huge dividends. Meikeduo has the largest e-commerce ecosystem in Latin America, and its e-commerce traffic ranks firmly among the top. First in Latin America.
Picture: Jason li
, head of Meikeduo’s China channel investment promotion and service ecosystem management team, nocnoc, which started in 2018, is also helping global sellers achieve cross-border e-commerce business with Latin America. Tomas regusci, general manager of nocnoc China, said that there are many challenges when expanding business in Latin America, including managing multiple accounts, maintaining store reputation, and competing with local sellers. Nocnoc is helping sellers reach more customers and achieve more sales.
Picture: nocnoc China General Manager Thomas Regusci
Looking at the penetration rate and consumption volume, Japan and South Korea, which have absolute geographical advantages with China, are also very high-quality markets. Fanny li, senior investment manager of coupang South China, said that in the Korean overseas shopping market, China’s ranking and the proportion of Chinese supplies exceed 50%. With its unique logistics system, rich product categories and high-quality customer service, coupang is in the consumer market There is a very high degree of loyalty among the readers.
Ma Yufei, Investment Manager of the Shenzhen Branch of the Japanese Rakuten Group shared the Japanese market situation and the business ecology of the Rakuten Group. She said that the number of monthly active users and loyal users of the Rakuten Market platform is rising steadily, providing Chinese brands with opportunities to enter the Japanese market. It has established solid sales channels and broad market opportunities.
Through 60 years of accumulation, the Wal-Mart brand has accumulated a large number of loyal customers and user groups. Wal-Mart's global e-commerce investment consultant kairo huang introduces , As the number one retailer in the United States and one of the fastest-growing e-commerce platforms in the United States, Wal-Mart has been closely integrated into consumers' lives, relying on its well-known brand image and industry leadership shopping experience and cultivate a large number of highly loyal consumers.
Picture: Kairo Huang, Wal-Mart’s global e-commerce investment consultant.
YouTube plays an indispensable role in global consumer behavior. YouTube not only brings together a large number of high-income and high-spending people, but its unique ecosystem is also a key channel for brands to reach target consumers and improve conversion rates. Yan Huang, channel director of Google Greater China Agency Management Department, system explained the characteristics and value of the YouTube platform, as well as YouTube's new solutions and gameplay.
Picture: Yan Huang, Channel Director of Google Greater China Agency Management Department
Cross-border Overseas Operators Conference
The selection and control of suppliers is the key to the transformation from distribution to refined distribution.Xue Binzhi, head of the supply chain of Shenzhen Michen E-Commerce Co., Ltd., when imparting transformation experience, elaborated on the transformation path that cross-border sellers must go through from distribution to fine distribution, and the key elements of supply chain selection and management. , supply chain optimization strategies and other key points. Facing future trends and prospects, Xue Bingzhi suggested that cross-border e-commerce sellers integrate global supply chains, keep up with market trends and product innovation, strengthen supply chain management and risk control, and improve customer experience and brand loyalty.
In cross-border e-commerce, the application of AI has brought unprecedented changes and opportunities. Shenzhen Dakashe Culture CEO Tang Run explained the relationships and differences between ai, aigc, sora, and chatgpt. He summarized the six most commonly used applications for cross-border e-commerce on chatgpt, namely text translation, refining Product keywords, product titles, detailed introductions, picture tables, analysis of popular products, and short video scripts of popular products. Tang Run said that now that short videos are in the spotlight, sellers can use chatgpt to generate popular short video scripts to improve operational efficiency.
Picture: Tang Run, CEO of Shenzhen Dakashe Culture
In the current fiercely competitive cross-border e-commerce environment, vc sellers are also facing many challenges and pressures. Liang Jingmin, co-founder of Shenzhen Huyi Network Technology Co., Ltd. emphasized the importance of "protecting the account", "expanding the account", "stabilizing the account" and "strengthening the account" to reduce the pressure on VC sellers. He said that first-leg logistics, overseas warehouses, and terminal distribution are all services that VC sellers need. VC sellers can join these ecosystems and obtain resources to reduce operating costs. He also believes in "multi-products" and "multi-categories" , "Multi-platform" is the key direction for vc sellers to improve their performance.
In the past two years, competition among major cross-border e-commerce platforms has entered a fierce stage. Cui Cen, general manager of Dajian Yuncang Shenzhen Branch, believes that under this situation, the supply chain needs to be integrated urgently, especially for suppliers and sellers. For us, only by following the general trend and choosing a supply chain that suits us will we have the opportunity to eat a bigger cake. Cui Cen said that full custody and semi-custodial are becoming the general trend. Small and medium-sized sellers can work on blue ocean and rising categories with limited energy and funds to obtain maximum benefits in the short term.
Picture: Cui Cen, General Manager of Dajian Yuncang Shenzhen Branch
As one of the largest economies in Europe, the German e-commerce market has huge potential, and the German e-commerce platform otto is also helping sellers tap into the German market. otto China senior project development manager Zhang Yue told the sellers on site that in the 2022/2023 fiscal year, Otto Group’s global business revenue exceeded 130 billion yuan. At otto, home life, home appliances, digital appliances and clothing accessories are the most popular among third-party merchants. Among the three popular categories favored by consumers, supply, products, and language are important factors that affect the weight of otto products. Zhang Yue also explained in detail otto’s platform entry requirements, German packaging law requirements, German electronic product certification requirements, Otto’s requirements for return labels, etc.
Picture: Otto China Senior Project Development Manager Zhang Yue
html From June 26th to June 28th, China (Xiamen) International Cross-border E-commerce Exhibition and 2024 Hugo Cross-border Global Resources Conference will be held grandly at the Xiamen International Convention and Exhibition Center. With an exhibition area of 80,000+㎡, it helps sellers have one-stop access to all cross-border resources.docking platform official: 50+ global cross-border platform, 200+ official managers appeared together, and one-time docking on site.
selected cross-border hot products: 8 major specialty boutique category exhibition area, covering 3c electronic digital, health and beauty personal care area, shoes, clothing, bags, mother and baby, toys, pet products, auto parts, household products and other popular categories.
is full of practical information: the main agenda of 3’s major features, 20+ pop-up salons throughout the venue, as well as customized category data/1v1 docking/closed salons.
Global buyers gathered: 20+ overseas economic and trade institutions, 300+ overseas buyers, and 50+ heads of overseas supermarkets gathered in Xiamen for centralized procurement.
