On May 8, vidda, a young technology brand owned by Hisense, released the three-color laser projection c2 series. As the flagship product of the smart projection industry this year, the vidda c2 series combines high brightness, high image quality and healthy eye protection. It brings a better projection experience to users, allowing users to easily have a cinema-level giant screen experience at home.
It is reported that the new vidda c2 series products use the third generation three-color laser projection technology, both with 4k ultra-high-definition resolution. They have been upgraded in terms of clarity, brightness and image quality, and are also known as the benchmark in the projection industry. grade products.
At present, three-color laser technology has been widely recognized by the projection industry. In addition to vidda, well-known projection brands including XGIMI, JMGO, and Dangbei have launched flagship three-color laser projection products. The industry has become popular.
According to Luotu Technology data, in 2023, domestic home laser projector shipments will increase by 35.5% year-on-year in 2022, of which the penetration rate of three-color laser technology products is close to 60%, an increase of 32 percentage points over the same period. 2024 is expected to continue the development momentum of the previous year, and the proportion of three-color laser projection in the industry will be further increased.
The home smart projection industry has entered the era of high image quality
The development of home projection stems from the replacement of traditional light bulb light sources by LED light sources, which has achieved a miniaturized and more durable experience upgrade, and has successfully entered users' homes. However, with the development of technology, users have higher and higher requirements for projection experience. The disadvantages of LED light sources in brightness have gradually become prominent, especially the increasingly serious problem of false brightness standards in recent years, which has gradually led to the development of home projection. bottleneck.
Judging from the overall market data, in 2023, the sales volume of smart projections in China will drop by 5.1% year-on-year, and sales will drop by 17.3% year-on-year. The transformation of smart projections is imminent, and the maturity of three-color laser projection technology provides opportunities for the transformation of smart projections.
Compared with traditional LED light sources, three-color laser technology can fully reflect the advantages of high brightness and good color of laser. It can improve the color and image quality performance of home smart projections to professional levels, and has a very obvious effect on improving projection image quality. .
Since lasers naturally have speckle phenomenon, in order to suppress the speckle phenomenon and improve image quality, different manufacturers have developed their own technical routes. One is the pure three-color laser technology route, which uses patented technology to suppress speckles. Among them, Hisense/vidda has the most speckle suppression technologies and patents in the world, and has suppressed speckles to a level that is "insensitive to the human eye".
Another is the mixed-light three-color laser technology route, which suppresses speckle by mixing LED light sources or fluorescent sheets into the three-color laser. Due to the addition of mixed light, the image quality will be affected to a certain extent. For users who pursue image quality, pure three-color laser projection is more worthy of choice.
Taking vidda c2 ultra as an example, the measured brightness reaches 3000 cvia lumens and the contrast ratio reaches 2000:1, far exceeding the traditional LED projection; the color gamut coverage reaches 110% bt.2020, and the color accuracy value reaches Δe≈0.9, which is comparable to OLED TV effect, but in terms of actual size, the projector can project a larger picture, which has an advantage over the TV.
The world’s leading laser display patents, Chinese technology leads the development of three-color laser
Three-color laser technology is considered the future of high-end projection. As the first display technology dominated by Chinese companies, domestic brands have leading technical advantages in this field. Taking Hisense as an example, it currently has more than 2,500 patents in laser display, ranking first in the world. In terms of speckle technology, Hisense also has the world’s largest number of 102 patents.
With the support of Hisense’s patented technology, vidda has completed the layout of a complete three-color laser product line and launched three-color laser products for the global market. This time vidda highlighted that the new c2 series will also serve as the official designated smart projector for the 2024 European Cup, becoming another business card for China to go global.
The four new products in the vidda c2 series have more mature technical capabilities and product experience, and comprehensive improvements in brightness, image quality, and intelligence. The four new products have once again set the benchmark for high-quality projection.Among them, the c2 ultra, which leads the cross-generation picture quality, and the c2 pro, which is the king of the same generation, are equipped with the industry's first 0.9~1.5:1 ultra-wide throw ratio super optical zoom lens, with measured brightness of up to 3000 lumens and 2600 lumens, and a picture contrast of 2000: 1. The starting prices are 11,999 yuan and 9,499 yuan respectively.
The all-around flagship c2s and the king of quality-price ratio c2 Ultimate Edition also bring ultra-high measured brightness of 2000 lumens and 1700 lumens at the same price, with a screen contrast of 1700:1. The initial prices are 6999 yuan and 6399 yuan respectively. vidda c2 ultra, c2 pro and c2s all carry 10w×2 high-fidelity speakers customized by the world-renowned audio brand jbl, which not only have the industry's top picture quality, but also have extraordinary audio performance.
In terms of color expression, the vidda c2 series easily achieves the ultra-high color gamut of 110% bt.2020 (151% dci-p3) and the ultra-high color accuracy of △e<0.9,>
In addition, the four new products have obtained the "0% harmful blue light", "wide color gamut coverage" and "extremely low color difference" intelligent projection verification statements issued by the international authoritative organization Rheinland, achieving high brightness, A flagship experience that combines high image quality with healthy eye protection.
