China Youth Daily·China Youth Daily reporter Wang Pinzhi
The May Day movies that have just passed have a variety of themes, covering action, comedy, romance, animation and other types, meeting the viewing needs of audiences of all ages. Specifically, what factors attract audiences to theaters?
Recently, a survey of 1,500 respondents conducted by China Youth Newspaper Social Survey Center United Questionnaire Network (wenjuan.com) showed that high production standards (61.6%), excellent actors (60.9%), and good reputation ( 53.5%) is the main factor that attracts them to enter the theater. Others include: well-known directors (41.3%), subjects of interest (38.2%), high-quality idols (28.1%), etc.
"The acting skills and charm of the actors can make the movie more vivid and are the key factors for me to choose a movie. Secondly, the plot is gripping and full of tension, which can make the audience immersed in the movie and forget the troubles of reality. It is also important." A certain person in Zhejiang Liu Ruonan, a college student, hopes that the development and twists of the film's plot will be attractive enough to allow the audience to experience the excitement of emotion and the depth of thinking in the film.
Zhou Qingya, born in the 1980s in Heilongjiang, mainly looks at the ratings when choosing a film. She will first learn about the ratings and a rough plot summary online, "and also look at the ratings and reputation of the director's previous works."
"Audiences may choose a comedy to relax in the cinema, or hope to find an emotional resonance point that matches their own mood through the movie. In addition, the expectation of a well-known director or a big production is also a reason to attract the audience." Beijing Photographer Han Shier believes that the most important factor that attracts audiences to watch movies is the content of the script. Audiences may choose to watch the movie because the script is innovative and in-depth, and they have expectations for blockbusters. Therefore, it is through innovative and high-quality content that you can truly capture your audience.
Liu Ruonan prefers movies that explore a certain topic in depth. "Whether it is science fiction, suspense, love or social themes, as long as the film can delve into these themes and give the audience new thinking and inspiration, I will be very interested."
Zhou Qingya watched the movie "Thelma and Louise " during the May Day holiday. "Many movies nowadays focus on performance, and producers will spend a lot of effort on movie marketing. But for this year's May Day movies, many people are waiting for word-of-mouth, and only buy tickets if they have good word-of-mouth, so it is best to attract audiences with excellent works. effective way".
Han Shier also believes that we should not rely too much on publicity means, and let the movie itself become the main factor in attracting audiences.
Among the respondents, 35.3% were from first-tier cities, 42.0% were from second-tier cities, 19.1% were from third- and fourth-tier cities, 1.9% were from towns and villages, and 1.7% were from rural areas. Post-00s accounted for 14.5%, post-90s accounted for 45.0%, post-80s accounted for 32.3%, post-70s accounted for 6.6%, post-60s accounted for 1.5%, and others accounted for 0.1%.
(Bao Junli also contributed to this article. At the request of the interviewee, Liu Ruonan and Zhou Qingya are pseudonyms)
Source: China Youth Daily client
