China News Service, Shanghai, May 6 (Xie Mengyuan) Searching for Pudong intangible cultural heritage products at the cultural fair, stopping at any time to enjoy a jazz band performance in the cultural district, starting from the "Twelve Flower Gods" in Hanfu The girl received a blooming flower in her hand, and could enjoy art and check-in fun at the "who am i" contemporary art exhibition, go to the East Theater to have fun with a pop concert, or watch a family movie...
On the 5th, after a year, the Pudong Chaozhou Cultural Life Festival once again opened at the Pudong New Area Culture and Art Guidance Center in Shanghai. At the opening ceremony that afternoon, the organizer Pudong New Area Culture and Art Guidance Center introduced that this year’s Chaozhou Cultural Life Festival will combine cultural and artistic activities to benefit the people with the May 5th Shopping Festival, relying on cultural blocks, cultural performances and well-known enterprises, contemporary Art exhibitions and other linkages have created an integrated "Pudong trip" integrating culture, tourism, business and exhibitions for the May Day holiday.
On that day, many citizens said that it was the second or even third time that their families came to the cultural district here. As a new brand activity launched by the Pudong New Area Culture and Art Guidance Center this year, With its free and open beautiful environment and content adjusted according to audience tastes and current hot topics, the "Cultural Street" has become a "dynamic neighborhood" that is often visited and often visited, attracting many fans.
This year’s Chaozhou Culture and Life Festival not only features traditional culture and art tours, contemporary art exhibitions, and wonderful theatrical performances throughout the day, but the cultural block has also been upgraded, with the introduction of well-known domestic and foreign companies such as Haier and the Development Zone Management Committee. , more than 20 corporate booths were set up on site. 12 consecutive hours of exciting performances and cultural interactive activities inside and outside the venue provide Pudong citizens with a full-day cultural, entertainment, leisure and shopping place during the May Day holiday. Through the linkage of cultural enterprises and the integration of cultural tourism and business exhibitions, cultural security and business are achieved.
Reporters learned from the scene that pop music will become a new bright spot in Pudong’s cultural landscape. In the afternoon of the same day, the "Pudong Popular Music Base" announced that it would be located in the Pudong New Area Cultural and Art Guidance Center. Wang Yong, vice chairman of the Shanghai Musicians Association and dean of the Shanghai University School of Music, said that relying on the base, the Shanghai Popular Music Association will actively co-construct with the Pudong New Area Culture and Art Guidance Center in the future, so that Pudong, a vibrant city, can collide with pop music. More exciting sparks will promote the prosperity of Chinese pop music and help Pudong build a cultural highland.
That night, the East Theater of the Pudong New Area Cultural and Art Guidance Center gave back to the audience with the "Splendid Promise" - a special concert for the establishment of the Pudong Pop Music Base. "Kun Opera Prince" Zhang Jun, famous musician Li Quan, famous host Lin Hai, Mo The addition of new bands and other stars has made Pudong music fans thoroughly addicted.
There were many “Easter eggs” at the event that day. In April this year, the new building of the Pudong Culture and Art Guidance Center was selected as one of the “Most Beautiful Cultural Spaces in the Country” by the Ministry of Culture and Tourism. As the “flagship store” of Pudong’s public culture, the Pudong Culture and Art Guidance Center For the first time, a cultural and creative product inspired by the architecture of the new museum - ar refrigerator magnets - was launched. Audiences can scan the refrigerator magnets with their mobile phones to watch exciting videos of the venue's activities on their mobile phones, which was very popular at the market. At the same time, the 2024 event of last year’s popular “Shanghai Electronic Keyboard Player Competition” was also officially announced at the event.
Taking "trendy culture" as the starting point, it holds pop concerts, holds keyboard player competitions, publishes cultural creations, and builds cultural neighborhoods... This series of actions has attracted many young fans to the Pudong New Area Culture and Art Guidance Center.
Zhang Lei, director of the Pudong New Area Culture and Art Guidance Center, said that the Pudong audience is active in thinking, international in taste, and full of vitality. The Pudong New Area Culture and Art Guidance Center injects vitality into Pudong’s public cultural services through continuous innovation, allowing more young people to come here. Falling in love with literature and art, "In the future, we will also use the East Theater as the starting point to incubate more down-to-earth and popular cultural brand activities, provide citizens with a richer and more dynamic leisure and entertainment space, and allow participating literary and artistic teams to and enterprises feel the enthusiasm of Pudong’s cultural market and the good business environment, and promote the high-quality development of Pudong’s public cultural services.” (End)
.