The May Day box office war has come to an end, with Huang Jingyu starring " Peacekeeping Riot Squad " taking the lead and becoming the first place. When it comes to the most popular topic person, it is none other than Yang Mi . " Nothing Can't Be Solved by Hotpot " starring her failed at the box office and caused many jokes. It was withdrawn and rescheduled, and It is the most popular in the industry.
"Hot Pot" was not at the bottom of the May Day box office. The last place at the box office was " Journey Through the Moon " starring Zhang Zifeng, which only received 37 million at the box office. However, the withdrawal of "Hot Pot" not only lost the box office but also lost face, which gave the movies of the same period an opportunity to attract attention. After "Hot Pot" was withdrawn, the producer of the movie "Moon" retweeted the movie's promotional song and captioned it, directly initiating ridicule.
Zhang Yu thanked Fiona Sit for singing the promotional song for the film, revealing that many OST singers do not pay to sing, implying that Fiot Sit sang for free in the film because she likes the plot. At the same time, he expressed his attitude towards the movie being launched on the street, saying: First, he will never cancel the film. He can die on the battlefield, but he will not retreat; second, he will never cry or write short essays. Who has no hard-to-recite scriptures? Accept the loss, but don't be afraid.
The producer’s words were very straightforward. Netizens instantly jumped at the keywords such as “withdrawal, short composition, and crying”, thinking that they were connotatively mocking the crew of “Hot Pot”. The crew of “Hot Pot” took up almost all of these three items. The movie did poorly at the box office, with director Ding Sheng crying during the live broadcast, and was eventually withdrawn.
And netizens also captured an important message from the producer's words: "Journey Across the Moon" lost money.
's candid attitude was also praised. It is rare to be praised for being emotionally stable and not taking the blame. It is very tough.
However, some netizens smelled a strong smell of gunpowder and thought it was a simple business war and that fighting on the street would make people crazy. Some netizens said that the producer just used a different way of crying to gain popularity, and this kind of marketing by stepping on the opponent's marketing was just to keep the film scheduled. After all, the film was not released but was still in theaters, so it still had to be rescued appropriately.
At the same time, Yang Mi's fans also expressed their grievances at every opportunity, saying that the daily box office performance of "Moon" is not as good as "Hot Pot", which has a lower schedule, because a distributor with one of the two giants can have high-scheduled movies, while the low-cost "Hot Pot" "This is where it loses. Movies like "Moon" that rely on the power of capital to schedule films squeeze the small-budget film space, which is what really disrupts the market.
However, in terms of actual film schedule and box office share, Yang Mi fans’ claims are exaggerated. In terms of single-day film schedule and box office, there is not much difference in the initial schedule of the two movies, and the box office has not been able to open up, while "Hot Pot" has increased in stamina. Not as good as "Moon".
Fans of Zhang Zifeng and Hu Xianxu had a more subtle attitude. They believed that the producer's approach was to put the actor and director on the fire. They were disgusted by her statement and asked the producer to reflect on the publicity issue.
As for netizens who are really watching the excitement, they just want them to fight harder and are happy to see a real-money confrontation. In fact, both "Hot Pot" and "Moon" were losers in the May 1st box office war. Netizens were willing to criticize each other because the withdrawal of "Hot Pot" was not healthy competition. They naturally applauded when they saw the industry's disdain for this behavior.
It is understandable that commercial films seek box office profits, but they need a fair market. We hope that filmmakers will have healthy competition and not withdraw and run away when encountering box office difficulties. If they are strong, they do not need to worry about the lack of audience, and there is no need to use additional means.
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