5 May is the last day of the May Day holiday.
This year’s May 1st film has performed quite well. As of 23:00 on May 5, the total box office for the period has exceeded 1.526 billion, ranking among the top three in the May 1st box office list in Chinese film history. Although the competition among the 8 new films in the period is fierce, some have been replaced and deleted. " Peace Corps " has a box office of over 400 million, " and Thelma and Louise ", which cost only 30 million, has a box office of over 392 million, and Louis Koo's " Kowloon Walled City: The Siege " counterattacked and exceeded 334 million.
and " Howl's Moving Castle " and "Spy's House" are two Japanese animations that are icing on the cake in the Chinese market.
" Journey Through the Moon " and "Pig Man Movie" have average performance, but the cost is also low, and there is a high probability that the money can be recovered.
There are a total of 8 new films in the May Day schedule, only Yang Mi 's "Nothing That Can't Be Solved by a Hot Pot " made a big mistake.
lost more than 80 million, the movie was withdrawn, the director apologized in tears, and the first May Day tragedy was born!
html On May 5th, the last day of the May Day holiday, the film "Nothing That Can't Be Solved by a Hotpot" was officially announced to be withdrawn.officials said that the reason for the withdrawal alluded to the insufficient number of screenings in theaters. In order to meet the needs of the audience, the film chose to withdraw and wait for another day.
's behavior of withdrawing the film after it was released during the prime time period and then showing it again during the prime time period is really funny. Of course, there are actually traces of the withdrawal of "Nothing Can't Be Solved by a Hot Pot". Even if the movie
is not withdrawn, it will actually be abandoned by the theater chain. The
movie’s scheduled share on the first day of release was 7.9%, which does not seem high, but the movie’s box office share was only 4.4%. On the premiere day, the scheduled and box office ratio was inverted. This shows that this movie is not only getting good word-of-mouth, but also Fans are unwilling to pay the bill. On the other hand, "Peacekeepers" has a poor reputation, but its fans have strong appeal and have never made the theater chain lose money.
By May 5, "Nothing Can't Be Solved by Hot Pot"'s film schedule share dropped to 3.4%, and its box office share was only 1.3%. The single-day box office of
movie dropped to 2.43 million. This is a prime period. The cumulative box office of the movie in the 5 days after its release is just over 50 million. With this trend, the final box office of the movie is expected to exceed 70 million. It is better to run away and see the situation. , from this perspective, it is wise for the film studio to choose to withdraw the film.
The cost of the movie is also an important reason for its withdrawal.
This year’s May 1st releases of “Journey Across the Moon” and “The Pig Man Movie” only had a box office of about 30 million, but their costs are low and there is little pressure on the box office.
According to online reports, the production cost of "Nothing Can't Be Solved by Hot Pot" exceeded 100 million. Although there were only one or two scenes and four or five main actors, the actors' salaries for this film were high, and the May 1st Film Festival itself The amount of publicity and distribution is not a small amount, and the return of the film to the original line is at least 300 million.
Based on the current box office of 50 million, the film studio will get a 37% share, and the film will lose more than 80 million.
This is undoubtedly the biggest box office tragedy on May Day this year.
This is why directors are so anxious. During the live broadcast promotion of the movie, director Ding Sheng had tears in his eyes. While talking about the hardships during filming, he apologized to the audience and fans. This kind of miserable promotion has been common in domestic films in recent years. , the audience may have been immune to it for a long time.
A blockbuster film that cost over 100 million yuan, both the director and the starring actors made a lot of money, but instead brought a bad movie to the audience.
still wants the audience to sympathize. This is outrageous. This is also the reason why the negative propaganda is getting more and more backlash.
Yang Mi’s new film has been withdrawn. I lament: Isn’t Andy Lau’s lesson enough?
"Nothing That Can't Be Solved by a Hot Pot" is undoubtedly a typical domestic film whose quality is not up to par, but instead focuses on the outside of the film. The publicity before the release of the
movie was mainly focused on Yang Mi. No doubt he wanted to learn the style of popular stars. Yang Mi is indeed a top-notch player, but in recent years, her fan appeal has long been no longer at its peak. Therefore, "There is no problem that a hot pot meal cannot solve" "Things" pre-sale popularity has not been rising, so I started to learn the advance screening operation popularized by and Wang Baoqiang .
Ke " in the octagonal cage" was produced well, and it was screened in advance and gained a good reputation.
"Nothing Can't Be Solved by a Hot Pot" was screened in advance but revealed the nature of a bad movie prematurely. As a result, its box office reputation plummeted.
Now even the withdrawal operation is a one-to-one copy of Andy Lau's " Mr. Red Carpet ".
This year's Spring Festival release "Mr. Red Carpet" failed miserably at the box office. It was also announced to be withdrawn right after the Spring Festival holiday, which ushered in a lot of ridicule.
Results: Has the box office improved after the re-release? the answer is negative.
"Mr. Red Carpet" earned a box office of 82 million during the Spring Festival, and the re-release earned about 12 million, but it was lonely after it was withdrawn.
What makes me sigh is that Andy Lau’s lesson is not enough? Is Yang Mi going to do it again?
Don’t these bad movies understand the fact that a movie’s re-release will be better than its premiere? Will the audience pay for the same bad movie after a while? Or does the film crew want a new publicity stunt? The farce of "Nothing Can't Be Solved by a Hotpot" reflects the attitude of mainland filmmakers towards domestic films, which is to regard them as a commodity.
always tries to attract audiences through gimmicks and hype.
If this nonsense continues, these domestic films, directors and actors will sooner or later be abandoned by the market and audiences.
