On May 2, 2024, in a movie theater in Fuyang City, Anhui Province, audiences entered to watch a movie. Visual China Picture
The total number of May Day screenings set a new record for the same period in film history, and the total box office exceeded previous market expectations.
According to Beacon Professional Edition, as of 21:11 on May 5, the box office during the May 1st period of 2024 (May 1st - May 5th) has exceeded 1.522 billion, exceeding the box office of the May 1st period in 2023 (1.521 billion) , and at the same time entered the top three box office in the May Day box office of Chinese film history.
data shows that during this year’s May Day period, the total number of moviegoers was 37.637 million, and the total number of screenings was 2.4 million. set a new record for May Day screenings in film history, and " Peacekeeping Riot Squad " ranked May Day with a cumulative box office of over 400 million yuan. is the box office champion. " Thelma and Louise ", " Kowloon Walled City: The Siege ", "Spy House Codename: White" and " Howl's Moving Castle " ranked in the top five. Among them, "Peacekeepers" won the daily box office crown in the first two days of the schedule. Starting from the third day, "Thelma and Louise" counterattacked and topped the box office, maintaining its status as the daily box office crown in the last three days of the schedule.
"Peacekeeping Riot Squad" stars Huang Jingyu and Wang Yibo . Wanda Film (002739.sz) is the main investor and main control. Other producers include Zhongzhong (Beijing) Pictures Co., Ltd. and Jebsen Century Cultural Industry Group Co., Ltd. , Shanghai Taopiao Piao Film and Television Culture Co., Ltd., etc. The producers of "Thelma and Louise" include China Film (600977.sh), Beijing Happy Twist Film Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., etc. In addition, "Spy House Code: White" and "Howl's Moving Castle", which ranked fourth and fifth in the schedule, were also introduced and distributed by Chinese films. Zhang Tong, a senior analyst at
Maoyan Research Institute, said that overall, the market performance of this year’s May Day holiday, especially the box office performance on the first day of the season, exceeded pre-screening expectations, mainly because the proportion of tickets purchased on that day was higher than in previous years. Audiences were enthusiastic about buying tickets immediately, and the box office performance of leading films exceeded expectations. In addition, since many films during the period had box office sales exceeding 100 million, and the top two films during the period had close box office results, the box office concentration of top films has declined. Judging from the portraits of ticket purchasers, the majority of ticket purchasers tend to be older (≥25 years old) and female.
Lighthouse Professional Edition data analyst Chen Jin also said that this year’s May 1st period continues the feature of more prominent female audiences during the popular period. Female audiences account for more than 60%. At the same time, they are also sinking further. The box office share in third- and fourth-tier cities is close to 4%. In addition, the proportion of viewers over 40 years old in this year's May Day program is the highest in history, and the demand for family viewing continues to expand.
“The proportion of viewers who bought tickets on the spot on the first day of this year’s May Day festival was relatively high, close to 70%. Audiences’ decision-making time for purchasing tickets is lagging behind compared to before, and they prefer to make temporary decisions about watching movies on the same day. This has also caused the market to announce after the screening Including post-screening word-of-mouth communication is more important, and on the other hand, it also shows that the audience's demand for watching movies during the big period is still sufficient," Chen Jin said.
It is worth noting that at 12:00 on May 5, " Nothing That Can't Be Solved by Hot Pot " starring Yang Mi was officially withdrawn. The producer of the film stated that since the film was released, due to various environmental factors, the film has not reached a wider audience. After carefully studying the current situation, in order to meet the needs of more viewers, the film will be withdrawn on May 6 (theaters that have already opened screenings can continue to show it), and will see you again on another day. According to data from
Maoyan Professional Edition, as of 19:00 on May 5, the box office of "Nothing That Can't Be Solved by a Hot Pot" was 53.0966 million yuan. There are as many as 16 producers behind the film, including Shanghai Taopiao Piao Film and Television Culture Co., Ltd. and Baina Qiancheng (300291.sz).
is not the only one that has withdrawn from the May Day stalls. "Nothing That Can't Be Solved by a Hot Pot" is not the only one. " Xiaoqian ", the first work of Light Animation under Guangguang Media (300251.sz), was originally scheduled to be released on April 30, but on April 23 Announced withdrawal.
On the investor interaction platform, Enlight Media said that the withdrawal of "Xiao Qian" was mainly due to two factors: First, this year's May 1st schedule is not a big schedule, with more than ten films released, and the presentation is excessive. The crowded situation has led to a low scheduling ratio of many films, and at the same time, marketing costs have increased significantly. Secondly, the release time is relatively short from the completion of the production of "Xiao Qian", and the relevant marketing and publicity has not yet been fully launched, and the market popularity needs to be increased. Based on the above two reasons, the company decided to withdraw the file.
SDIC Securities pointed out in the latest research report that the May Day box office performance exceeded the previous market expectation of 1.3 billion. Following the Spring Festival and Qingming Festival, it once again verified the logic of the strong recovery of the domestic film market.
Huaxin Securities said that overall, the May Day period accounts for a low proportion of the whole year, and the normal proportion fluctuates between 1.2% and 3.5%. The core focus is on the subsequent summer vacation period.
