As of 21:11 on May 5, the box office during the 2024 "May Day" period (May 1-May 5) has exceeded 1.522 billion, exceeding the 2023 "May Day" box office (1.521 billion). " Peacekeeping Riot Squad ", " Thelma and Louise " and " Kowloon Walled City: The Siege " are among the top three box office in the current period, earning 406 million yuan, 391 million yuan and 333 million yuan respectively. .
During this year's "May Day" period, there were five films with box office sales exceeding 100 million. The daily box office crown for the first two days of the period was won by "Peacekeepers". Starting from the third day, "Thelma and Louise" counterattacked and topped the box office, maintaining its status as the daily box office crown for the last three days of the period.
Overall, the box office performance of this year's "May Day" movies was relatively average. The box office of the top three movies all exceeded 300 million yuan, and the box office of the fourth-placed " spy house code name: Bai " was also Up to 230 million yuan. In the "May Day" of 2023, the box office of the leading film exceeded 400 million yuan, and the box office of the third-place film was less than 200 million yuan. The same is true in 2021. The box office of the top two films exceeded 500 million yuan, while the box office of the third-place film was less than 200 million yuan.
There are many listed companies behind this "May Day". Related companies of Wanda Film (002739.sz) participated in the production and distribution of "Peacekeeping Riot Squad". Related companies of China Film (600977.sh) and Hengdian Film and Television (603103.sh) participated in the production and distribution of the action film "The Siege of Kowloon Walled City". In addition, China Film also participated in the production and distribution of "Spy House Codename: Bai".
Lighthouse Professional Data Analyst Chen Jin analyzed: "This year's May Day box office is higher than the same period last year. The market performance during the period is excellent. The box office of many films exceeds expectations, especially "Peacekeeping Riot Squad", which is deeply loved by female audiences. , female audiences accounted for 71.4%, and the proportion of people watching movies in groups was also relatively high, reaching 15.2%. It is very suitable for parents to watch movies with their children, and has good educational significance. "Thelma and Louise" was released on the third day of the schedule. It has topped the box office for four days. As the only major comedy film in this year's May 1st Film Festival, it has obvious genre advantages and meets the needs of moviegoers seeking to relax and relieve their stress. It has performed particularly well at the box office in the Northeast region. "
Chen Jin further analyzed that overall this year's "May Day" film supply is very rich in genres. For example, young audiences love to watch the romance film "Journey Across the Moon " and "Pigman Movie: Interstellar Action" The proportion of parent-child groups is the highest, and " Howl's Moving Castle " has the highest proportion of single-person viewing. The good diversity and richness meet the viewing needs of different audiences, and it is also the reason why this year's "May Day" can achieve good results One reason. Zhang Tong, senior analyst at
Maoyan Research Institute, said that overall, the market performance of this year's "May Day", especially the box office performance on the first day of the period, exceeded pre-screening expectations, mainly due to the higher proportion of ticket purchases on that day. In previous years, audiences were enthusiastic about buying tickets immediately, and the box office performance of leading films exceeded expectations.
Looking back on Chinese film history, except for 2022 and 2020, which were severely affected by the epidemic, the "May Day" in other years have achieved good box office results. The "May Day" in 2023 earned a box office of 1.521 billion yuan. The national box office of the "May Day" in 2021 was 1.674 billion yuan, 1.527 billion yuan in 2019, 1.006 billion yuan in 2018, and 784 million yuan in 2017. In 2016, it was 650 million yuan.
(This article comes from China Business News)
