CCTV news: During the May Day holiday, the movie market ushered in a small climax of movie viewing. As of 19:00 on May 4, the box office of the "May Day" exceeded 1.3 billion yuan, and the popularity of many films continues to rise.
A reporter saw at a cinema in Wukesong, Beijing, that audiences at the ticket check-in areas of multiple screening halls were queuing up to check in.
The person in charge of the cinema said that the 8 new films released in the "May 1st Festival" cover various genres such as action, comedy, animation, romance, etc., with strong audience selectivity and a high proportion of family viewing groups.
Data shows that the domestic first overseas peacekeeping-themed movie "Peacekeeping Riot Squad " took the lead in exceeding 300 million in box office three days before its release, temporarily ranking first in the box office of "May Day" movies. The comedy film "Thelma and Louise " temporarily Ranked second at the box office, and the Hong Kong-style action film "Kowloon Walled City: The Siege" is temporarily ranked third. The box office trend of "Spy House Code: Bai", which is deeply loved by the two-dimensional community, is also very stable, and the popularity of many films continues to rise.
Beacon Professional Data Analyst Chen Jin said that in 2024, nearly 70% of the audience will purchase tickets on the spot during the May Day Festival. Audiences’ decision-making time for purchasing tickets is lagging behind compared to before, and they prefer to make temporary decisions on watching movies on the same day. At the same time, the film market is sinking further, with third- and fourth-tier cities accounting for nearly 40% of the box office.
(Source: CCTV.com)
