"Village Supermarket" in Rongjiang, Guizhou
Brings new consumption scenarios
During this May Day holiday, many places show their talents and let a hundred flowers bloom, effectively driving holiday consumption. The first stop, let’s go to Rongjiang, Guizhou to see what is happening there during the holidays?
During the holidays, at the Guizhou "Village Super League" game in Rongjiang County, Qiandongnan Prefecture, Guizhou Province, every goal was greeted with cheers and shouts. During the competition, villagers dressed in national costumes, played the Lusheng, danced and interacted with the audience, attracting more than 120,000 foreign tourists every day.
Driven by the traffic of "Village Supermarket", the number of beds in the accommodation industry in Rongjiang County has increased from more than 5,000 in 2023 to more than 10,000 now. “Village Supermarket” has also changed the industrial structure of nearby villages.
In the village collective cooperative handicraft workshop in Baibei Village, Xinghua Township, Rongjiang County, Pan Faying and several intangible cultural heritage craftsmen in the village are rushing to make "Village Super" batik T-shirts.
Pan Faying, a villager in Baibei Village, Xinghua Township, Rongjiang County, Guizhou Province: There are currently 100 orders in this batch, and they plan to be shipped before May 6. It’s quite busy during this period, and sometimes it feels like supply exceeds demand, so we all have to work overtime until 11pm.
The popularity of batik has also attracted more young people to return to their hometowns. This year, a village collective cooperative was established in the village to vigorously develop intangible cultural heritage handmade products. Gong Lianglan and Pan Fayong, a couple born in the 1990s, are the first batch of young people who have returned to their hometowns to start businesses.
Gong Lianglan, a villager in Baibei Village, Xinghua Township, Rongjiang County, Guizhou Province: The pattern of is a phoenix, which has more elements of Chinese national style. There are not many tourists coming during May Day, so delivery must be made in advance.
In April this year, the Rongjiang County Government also opened a Village Super Station and a Village Super Cultural and Creative Product Flagship Store near the "Village Super" competition venue. It cooperated with leading companies to purchase specialty agricultural products from each village, provided production and marketing docking, and increased the collective sales of each village. income.
Data shows that since the start of the "Village Super" competition, it has driven online and offline sales of agricultural products, achieving sales revenue of more than 600 million yuan, of which online retail sales of agricultural products were nearly 48 million yuan, a year-on-year increase of 112%, ranking first in Southeast Guizhou Prefecture. The first one.
"Internet celebrity" zoo brings new changes in consumption
After experiencing the passion of sports events, we will focus on the cute animals. This holiday season, zoos across the country also welcomed a large number of tourists.
At the entrance of Nanjing Hongshan Forest Zoo, the tourists queuing up to enter the zoo made the reporter feel the popularity of the Internet celebrity zoo.
visitor Sun Yuan: I am doing a guide online for . I heard that this zoo is very user-friendly, and there is a koala inside that I think is quite cute.
tourist Wu Yunfeng: comes with the flow of people because there are many people.
After entering the park with the flow of people, what surprised the reporter was that in stark contrast to the huge crowds of people queuing up, there were animals that were hard to find. Green trees, vines, and grass make the animals feel like they are back in their wild habitat.
Zhengzhou tourist Zhang Yi: feels very good, that is, it is integrated with them, rather than just being watched, it feels good to have a little adventure.
Shen Zhijun, Director of Nanjing Hongshan Forest Zoo: Hongshan Zoo has more than 260 kinds of animals. We try to increase the diversity of plants as much as possible and simulate the complexity of the community to make the animals more comfortable, relaxed and wild.
In the cultural and creative store at the zoo, many shelves were cleared out, and there was a long queue of tourists checking out. Everyone had at least two or three cultural and creative products in their hands.
relied on animal wall paintings. The local business district launched a method of "offline photo-taking and online posting to spread the word", allowing citizens and tourists to receive small gifts, attracting customer flow and increasing the popularity of the business district.
(CCTV reporters Wu Hao, Li Chao, Ding Ran, Guizhou Channel, Nanjing Channel)
