□ Xu Mengping (Southwestern University of Science and Technology)
html On April 30, the "Time Classic Concert Kunshan Station" was staged at the Kunshan Sports Center. The reporter noticed that many netizens on social platforms complained that the concert promotion featured three singers: Li Jian, Cyndi Wang, and Angela Chang. However, these three singers did not perform for a long time and were not very familiar to the audience. One band played for a long time and the live sound quality was disappointing. "Kunshan concert, everyone shouted for refund" became the top trending search. The Kunshan concert program released by the "Time Classic" Weibo account shows that between Cyndi Wang and Angela Chang's performances, there is a "flying guest" named "Mr. Lizard Band", which is in a smaller font on the program. (May 1, Red Star News)It is reported that during the early promotion of the concert, it was revealed that the concert will feature Li Jian, Angela Chang, and Cyndi Wang as the lead singers, and the three people will perform for more than 2 hours. But in fact, Cyndi Wang and Angela Chang only sang 4 songs each, Li Jian sang 7 songs, and other singers and orchestras took up a lot of time. Concerts are cultural consumer products. From publicity to actual performances, the integrity and professionalism of every aspect are directly related to brand reputation and market response. The "Kunshan concert was full of calls for refunds" not only reflected the audience's dissatisfaction with the arrangements for this concert, but also raised questions about the concert organizer: Should the rights and expectations of ticket-buying audiences be more respected?
First of all, the main reason for the controversy at the Kunshan concert was that the discrepancy between the publicity and the actual performance was too large, which led to the audience collectively shouting for refunds. In addition, in the design of the program, the organizer presented the lesser-known flying guests in small fonts, which to some extent reflected the lack of transparency. This is not only a disrespect for the audience's right to choose, but also reflects the lack of professionalism of the organizers. When the gap between reality and expectations is too large, audience dissatisfaction will naturally arise. A successful concert not only requires excellent artists and high-quality performance content, but also requires careful organizational planning and technical support from the team behind it. Whether it was the inaccurate publicity of the performance lineup, the chaotic on-site organization, or the unprofessional technical execution of the Kunshan concert, it directly or indirectly affected the overall presentation of the concert, thereby damaging the legitimate rights and interests of the audience, which led to the on-site Massive audience dissatisfaction.
Secondly, in the market economy environment, the establishment of brand reputation does not happen overnight, but once lost, it is difficult to recover. The audience's doubts about the content of the performance are not only about the arrangement this time, but also a comprehensive consideration of the integrity of the organizer. As the entertainment economy booms, various performances emerge in endlessly, but what we need to make clear is that respecting consumers means respecting the laws of the market and respecting the vitality of a brand. Both concert organizers and audiences need to work together to promote the healthy development of the music performance market on the basis of mutual respect and understanding. The music feast turned into a "night of disappointment", I believe this is what everyone does not want to see. Faced with the embarrassing situation of "everyone shouting for refund", the organizers should reflect deeply. In future performance planning and implementation, more emphasis should be placed on communication and trust building with consumers. Whether it is promotion or performance, it should be based on integrity and ensure the transparency and authenticity of information.
At the same time, in this incident, we can also see that the audience is not a passive party, and their rights and interests cannot be violated. In this "Time Classic Concert", the audience expressed their dissatisfaction with the arrangement of the concert through practical actions, and launched a powerful counterattack against the organizer's disrespectful behavior. When promoting and organizing concerts, organizers should provide as accurate information as possible to avoid misleading consumers.
The essence of cultural consumption is not only the transaction of goods, but also an exchange of souls. Only by respecting the rights and expectations of the audience and creating every performance with care can the concert become a bridge connecting art and people's hearts, so that the power of music can truly touch everyone's heart.The Kunshan Music Festival incident and the dissatisfaction and protests of the audience are actually a wake-up call for the entire performance industry. The performance market needs to be regulated, and the voices of the audience should be heard and respected.
