On April 24, 2024, the international version of "Youth with You" officially announced that iQiyi will join forces with South Korea's SBS TV station to launch a global men's team audition. This is another talent show variety show launched by a major domestic platform after Tencent Video's "Creation Asia". This also heralds the recovery of the talent show market, and all types of talent shows will surely make a strong comeback!
Looking back at the history of the development of domestic entertainment talent shows, it can be traced back to 40 years ago. Its development mainly presents three stages with obvious characteristics:
1. Germination and exploration stage
1984 - 2003
In 1984, China Central Radio and Television held the first cctv The Young Singer TV Grand Prix is a program with the theme of selecting outstanding vocal talents and has obvious characteristics of a talent show. Therefore, it is regarded as the "originator" of China's talent show.
As of 2013, the Youth Singing Competition has been held for a total of 13 times, and has selected well-known singing artists such as Dong Wenhua, Yan Weiwen, Wei Wei, Mao Amin, Cai Guoqing, and Sun Yue.
2. Rapid development stage
2004 - 2015
In 2004, Hunan Satellite TV launched "Super Girl", the program quickly became popular across the country, and the "draft" trend officially made waves in domestic entertainment. It is an era of national auditions where you can sing if you want, regardless of age, region, or appearance. It has opened an era of national auditions, allowing amateur girls such as An Youqi , Zhang Hanyun to counterattack and become top-notch.
With the popularity of Super Girl in 2004, Hunan Satellite TV continued to launch "Super Girl 2.0" while the iron was hot in 2005. This was the most popular year in the history of China's talent show. The number of auditions exceeded 150,000, and the audience of the show at that time exceeded 400 million. That is to say, on average, one out of every three people watches Supergirl, and the ratings of the finals are as high as 11.65%, making it the only program in the history of Chinese variety shows with ratings exceeding 10%, and it has never been seen before. The winner of the competition, Li Yuchun, became famous all over the country and even appeared on the cover of Time magazine in the United States!
In the following years, Hunan Satellite TV's " Super Girl " and "Fast Man" series of talent shows have remained highly popular, winning out Zhou Bichang, Zhang Liangying, Shang Wenjie, Tan Weiwei, Chen Chusheng, Su Xing, Wei Chen, Wang Yuexin, Zhang Jie , Zhang Yuan, Wu Yi, Liu Xin, Hua Chenyu, Ou Hao, Bai Jugang and many other stars.
The success of Hunan Satellite TV has also led other TV stations to follow up, such as Dragon TV's "My Style My Show" and "Come on Good Man", Zhejiang Satellite TV's " The Voice of China " and "Burning Boy", etc., are all here It was a hit for a while, and some even became classic IP variety shows.
3. The first year of popularity
2016 - 2021
In 2016, South Korea's "Produce 101" series of auditions started and became popular. This type of development-style auditions with trainees as the main body is different from previous amateur auditions, and pays more attention to appearance. With his value and personal charm, he quickly captured the market of young audiences. The program not only received a warm response in South Korea, but also attracted great attention in China and even Asia.
In 2018, iQiyi and Tencent Video respectively created "Idol Producer" and " Create 101" based on the idol development model of "Produce 101". As soon as these two talent shows were broadcast on the online platform, they gained a lot With the attention and pursuit of young people, the number of views exceeded 7.46 billion, which can be said to have set off a craze across the entire Internet. "Vote for idols to debut in C position" has also become a sensational collective activity in 2018.
"Idol Producer" and "Produce 101" showed impressive traffic data and commercial value, which also caused major platforms to compete in production and imitation. Idol talent show variety shows emerged in endlessly, and a hundred flowers bloomed. 2018 was also called idol. "The first year of the draft." Subsequent auditions include "Youth With You" selecting the boy group unine, " Creation Camp " selecting the boy group r1se, "Youth With You 2" selecting the girl group the9, "The Name of the Boy" selecting the boy group Sky Boys, etc. , bringing a lot of fresh blood to the entertainment industry.
In 2024, after nearly three years of silence, the idol talent show is making a strong comeback! On February 3, Tencent Video’s innovative talent show series “Chuang Aisa (Creation Camp 2024)” was officially aired and gained a good reputation. It brought Chinese trainees and production teams into line with international standards and greatly enhanced the overseas influence of the program. . On April 24, iQiyi also officially announced that it would cooperate with South Korea's SBS TV station to launch an international version of "Youth With You" and select capable boys from around the world to debut in a group!
Currently, the international version of "Youth With You" has entered the selection stage. After three years of waiting, I believe that many young people with stage dreams are already ready to go and can't wait to participate in this dream battle with South Korea and Japan. Players from many countries, including Thailand, Malaysia, etc., compete for the debut spot and shine throughout Asia.
From this point of view, this year will surely set off a new round of draft craze. Which newcomers can stand out and reach the top position? We'll see!
