cover news reporter Zhou Qin Pictures According to the film studio
The May Day holiday is about to begin, and the film market is once again busy. A total of eight films will be released on May Day this year. According to Maoyan Professional Edition data, at 13:47 on April 30, 2024, the pre-sale box office (including spot screenings) of new May Day movies in 2024 exceeded 200 million, " Kowloon Walled City: The Siege " and " Spy Play House" Codename: White " and "Peacekeeping Riot Squad" ranked among the top three in the pre-sale list of new films. Judging from the current pre-sales situation, the two action movies are highly popular, the "two-dimensional" young audience has strong momentum, and the demand for family viewing is on the rise. Which movie do you want to watch on May Day this year?
Preview of the May 1st Film Festival
Action movies are expected to become dark horses
Among the new films in the May 1st Film Festival this year, two action films, "The Siege of Kowloon Walled City" and "Peace Keeping Riot Squad" are currently very popular and are expected to become the champions of this year's May 1st Film Festival.
"The Siege of Kowloon Walled City" is directed by Cheng Po-sui, the Best Director at the 42nd Hong Kong Film Awards, starring Louis Koo, Raymond Lam, , Liu Junqian, Wu Yunlong, Hu Hutong, Zhang Wenjie, starring Yan Xianqi , Huang Debin, and friendship with Sammo Hung Starring. The film has been shortlisted for the official section of the "Midnight Screening" of the 77th Cannes International Film Festival. It tells the story of a young man in trouble, Chen Luojun (played by Raymond Lam), who accidentally breaks into the city while escaping. 1. The Twelve Young Masters and the Fourth Young Master become brothers. Faced with the villain’s seizure of the city, they all defend the city to the death. This is a high-octane and passionate story.
Poster of "The Siege of Kowloon Walled City"
In the action special of the film, director Paul Cheng bluntly said that the action of this film is "more realistic than reality, like watching a Hong Kong comic", which clearly explains the core characteristics of the film's action scenes. . Whether it's the smoke caught in the tornado, Chen Luojun being beaten into the iron flower cage, or the evil force Wang Jiu's invulnerable "magic skill", all of them demonstrate the film's comic-like character setting and action design.
The movie "Peace Keeping Riot Squad" is produced by Liu Weiqiang and directed by Li Dachao. Huang Jingyu , Wang Yibo and Zhong Chuxi star in the movie. Ou Hao is a special star. Zhu Yawen is a special guest star. Gu Jiacheng and Zhao Hua are starring. Yin Xiaotian is a friendly star. It tells the story of the Chinese peacekeeping police in The story of peacekeeping missions overseas. The movie has been leading the pre-sale box office list since the pre-sale began, and was the first to exceed 10 million yuan in pre-sale box office. As "The Siege of Kowloon Walled City" started screening on April 26, the film's box office rose to the top of the May Day new film list.
Preview of the May Day program
The two-dimensional audience has strong momentum
A total of 3 cartoons will appear on the May Day program this year. Director Hayao Miyazaki's "Life Movie Farewell" " What kind of life do you want to live " is currently in theaters. On the other side, this May Day, Hayao Miyazaki's love movie " ha" drawn 20 years ago "Your Moving Castle " will meet mainland audiences on the big screen for the first time. "Howl's Moving Castle" was nominated for the Best Animated Feature Film at the 78th Academy Awards and won the Outstanding Technical Contribution Award at the 61st Venice Film Festival's Golden Osella Award. Over the past 20 years, it has conveyed the courage to pursue love to audiences around the world. Attitude.
"Howl's Moving Castle" poster
Hayao Miyazaki once said that "Howl's Moving Castle" was the film that impressed him the most during the production process, and it is said that it is also his most satisfying work. "The original plan was not for him to direct this work himself, but for a younger director. However, this director couldn't continue halfway through, and in the end Miyazaki himself was the one to do it." Ghibli Works Studio executive director Junichi Nishioka revealed that Hayao Miyazaki created with joy every day in the process of adapting the original work. He made every painting with heart and joy, and the film ultimately presented a very good "The reason why he is very satisfied with this work may be that he enjoys the creative process very much."
"Spy House Code: Shiro" is adapted from the popular IP of Japanese cartoonist Tatsuya Endo, about spies. "Twilight", the killer Joel, the mind-reading daughter Aniya and the super-powered dog Bond formed a "pretend family" due to their mission, but they developed a true family relationship on their journey to save the world.The film combines adventure and science fiction to convey the theme of friendship.
Poster of "Spy House Code: Bai"
html On April 30, a staff member of the marketing department of Chengdu Pacific Cinema Wangfujing store told Cover News reporters that this year, "Peacekeeping and Anti-Riot Squad" was the most booked theater for May Day, and among the non-booked films The ticket sales of cartoons such as "Howl's Moving Castle" and "Spy House Code: White" are even more impressive.
"Peacekeeping Riot Squad" poster
Zhang Tong, a senior analyst at Maoyan Research Institute, believes that several animations in the May 1st season have certain differences in the audience: "Howl's Moving Castle" is a classic work of Hayao Miyazaki, and its audience base is The best, most recognized, and the audience is of all ages; "Spy House Code: Bai" is a popular anime IP around the world in the past year. It is relatively fan-oriented and is currently the audience of the May Day crowd. The film with the youngest portrait; " Pigman " is an old brand in the parent-child animation track. The two movie versions in 2021 and 2023 were also selected in the May Day period, and received 79.32 million and 53.7 million box office respectively. The box office volume is relatively fixed, and it is mainly aimed at children's audiences.
In recent years, the demand for home movie viewing has shown an upward trend. For example, the box office of the "Bear Bears" series of movies during the Spring Festival is the best example. The two-dimensional group, mainly young audiences, has gradually become a new force in the film market. On the premise that " Suzuya Journey ", " Slam Dunk " and "What Kind of Life Do You Want to Live" have all achieved outstanding box office results, the three animated films released on May 1st this year are also expected to mobilize movie fans to watch the movies. Passionate, shine.
