CCTV news: Since this year, the offline performance market in various places has continued to be booming. According to the performance schedule displayed on the comprehensive platform, in the first four months of this year, tens of thousands of music festivals, dramas and other commercial performances continued to be performed across the country, attracting more and more tourists to a city for a performance. The new phenomenon of "traveling for performances" has led to a substantial increase in air tickets and hotel orders in popular performance venues, and new vitality in tourism consumption continues to burst out.
In Futian District, Shenzhen, a music festival integrating online and offline is taking place. At the scene, 300,000 young people from Shenzhen, Hong Kong and Macao gathered for two days. This music event not only brought together the charm of online and offline music, but also triggered a new consumption boom through rich cultural exhibitions, markets and other new consumption models.
Ms. Feng, a market visitor: The overall feeling of is that it is more interesting, the content is richer, and the experience will be stronger.
Li Qin, promotion director of Futian Galaxy Cocopark: By holding such a large-scale event, the passenger flow and sales in the venue have increased by more than 30% year-on-year.
Not only in cities, this spring, music has also entered county and rural areas. A rock music festival was played in the rapeseed fields in Daluba District, Xianfeng County, Enshi Prefecture, Hubei Province.
The local area combines Tujia folk culture, flower economy and the hottest trend music, attracting nearly 10,000 tourists to enjoy rape flowers, listen to concerts, taste Tujia food, stay in B&Bs and experience agricultural activities.
Liu Tao, deputy director of the Daluba District Working Committee of Xianfeng County, Hubei Province: The concert alone brought nearly 500,000 yuan in income to surrounding farmers on the day of the concert. This is also our exploration of the deep integration of agricultural tourism + cultural tourism to promote rural revitalization.
Good shows are staged in turn, small theaters leverage cultural tourism consumption
As an important starting point for the integration of culture and tourism, small theaters are connected to artistic creation and cultural benefit to the people, and to cultural industries and cultural tourism consumption. Recently, in Jiangsu, "good shows" have been staged in small theaters across the country, effectively driving consumption in surrounding scenic spots, catering, cultural and creative industries, etc., and becoming a new lever for stimulating cultural tourism consumption.
The 1913 National Theater in Xuanwu District, Nanjing is currently performing the opera "Liao Zhai·Purple Tail". In this small space, the venue is full of seats.
Audience Han Yan: I came from other places. I have long heard that the small theater in Nanjing is very famous, and I found that there are many fun and delicious places in the surrounding area.
Following the small theater to visit Jinling City, it has become a new trend in the integration of culture and tourism in Nanjing.
In Yangzhou, Jiangsu, the "Drama Haokan" small theater has become a popular local internet celebrity check-in place. "Small theater + museum", "small theater + inn", "small theater + teahouse"... "Small theater +" creates a new cultural tourism consumption The business format is both popular and popular.
Guo Cheng, founder of Shaoyao Yuanzi Changle Inn Bookstore in Yangzhou, Jiangsu: From last year to this year, we have performed a total of 1,700 performances, and basically 90% (the audience) are young people.
Jiangsu Province currently has 1,156 small theaters built. High-quality works of various themes and styles are staged in turn, the attendance rate is very impressive, and hit plays are frequently released. The local area regards small theaters as an important starting point for the integration of culture and tourism, and has supported them through a number of policies.
Yao Lei, deputy general manager of Nanjing Poly Grand Theater in Jiangsu Province: The government provides ticket purchase subsidies to audiences, that is, for every ticket purchased by an audience, he will enjoy a subsidy ranging from 10% to 50%. Making more viewers willing to buy tickets and enter the market will also be a great confidence boost for our operators.
Sun Bei, Director of the Art Department of the Jiangsu Provincial Department of Culture and Tourism: We have identified 33 model small theaters and 30 small theaters with high-quality plays in the province. In addition, we organize small theater performance seasons across the province every year, and also cooperate with Nanjing University of the Arts (Nanjing University of the Arts) to launch a training program for small theater screenwriters.
(Source: CCTV.com)
