#好客服山东好看好##Come here to touch the splendid historical picture of Langya##Always go to Langya Ancient City#...
April 25th to 26th, 2024 Shandong Province Cultural Tourism Industry High-Quality Development Conference Held in Linyi. At the opening ceremony, the guests attended the large-scale indoor tourism performance "National Show Langya". The play was based on Linyi's thousand-year history and culture, and brought the audience an art show of "Farewell to Langya for a thousand years, and see Yizhou again in the prosperous age." feast. Outside the venue, tourist attractions such as Langya Ancient City, Lantern Mountain, New Langya Night Street, and Night Painting Langya were crowded with tourists.
Linyi Langya Ancient City's large-scale six-sense indoor immersive show "National Show·Langya"
In recent years, Linyi City, known as "Langya" in ancient times, has fully explored Langya culture, fully integrating the rich history and creative expressions, and "water charm" Langya” and “Langya Ancient City” have formed cultural tourism brands.
Looking across the country, the word "Langya", which was born more than 3,000 years ago, is rejuvenating and forming a cultural tourism "Langya List": Chuzhou's Langya Mountain Scenic Area has recently been officially designated as a national 5a-level tourist attraction; Qingdao Langyatai Scenic Area , is also building the cultural tourism image of Langyatai prayer holy land...
Shandong is a major economic, cultural and tourism province in China. Watching "Langya" during the highlight moments in Shandong, the popularity of this IP has also become the epitome of the continuous development and growth of Shandong cultural tourism brands. This cultural "out of the circle" phenomenon is worth exploring.
一
Speaking of Langya, people can easily think of the TV series "Langya List", whose title comes from the ancient place name "Langya". With the popularity of the TV series, a wave of "Langya fever" has been set off, and many Langya attractions have become popular.
has a timer called "Langyatai time". In ancient times, "Langya" first referred to the ancient Langya city located in today's West Coast New District of Qingdao. Some scholars speculate that after Jiang Taigong was granted a feudal status and founded the country, he came here to climb mountains. In his excitement, he blurted out the name "Langya". The word "Langya" has its own ancient charm. "Lang" means good jade, and "Ya" is a bone object similar to beautiful jade. It is also recorded as "Langye" in many ancient books.
Jiang Ziya also sealed the four seasons gods in Langyatai. Some experts believe that there are three mountains on the sea around Langyatai, which can be used as natural markers. By observing the changes in the position of the sun and the mountains, we can mark the summer solstice, winter solstice and other seasons. Having the right to release the time also means holding the royal power. . After King Gou Jian of Yue destroyed Wu, he moved his capital to Langya. After Qin Shihuang pacified the Six Kingdoms, he established Langya County. He visited Langya Terrace three times and erected stone inscriptions.
Qingdao Langyatai Scenic Area
Recently, the documentary "Looking for Qi" broadcast by CCTV also told the history of Xu Fu's eastward journey from Langya Port, and showed the glorious past of Langya Port as the ancestral port of the "Northern Maritime Silk Road" , the archaeological discoveries of the Langyatai site have also caused sensations from time to time.
#I was so excited that I saw Wang Xizhi returning to Langya#. With the help of AI technology, Wang Xizhi appeared in the ancient city of Langya across more than 1,700 years of time and space, and related topics became popular on social media.
After the Qin Dynasty unified the six countries in 221 BC, Langya became one of the thirty-six counties in the country. From the first to the fifth year of the founding of Emperor Zhang of the Eastern Han Dynasty, the capital was moved to Kaiyang, which is now Linyi. At this point, Linyi began to be called Langya. Historically, there have been numerous celebrities here. There is a Temple of the Five Sages in the former residence of Wang Xizhi in Linyi City, which was built to commemorate Zhuge Liang, Wang Xiang, Wang Lan, Yan Zhenqing and Yan Gaoqing. Nowadays, Langya Ancient City and other cultural tourism and performing arts projects allow people to "dream back to Langya".
Wang Dao Xie An Memorial Hall in Wuyi Lane, Nanjing
There is a legend behind the "Old Wang Xietang Qianyan". As we all know, the "Wang Xie" in Liu Yuxi's poem "Wu Yi Xiang" refers to the Eastern Jin Dynasty ministers Wang Dao and Xie An. Wuyi Lane is a famous historical and cultural attraction in Nanjing. Because of the Langya Wang family, it is also associated with Langya.
Historically, the founder of the Wang family in Langya, Jiangzuo, was Wang Xiang in the story of "Lying on the Ice Seeking Carp". From Wang Xiang, Wang Lan to Wang Bao, the Langya Wang family has been a prominent and famous family for 11 generations, which lasted for 315 years. Wang Xiang is Wang Xizhi's great-grandfather, and Wang Lan is Wang Xizhi's great-grandfather.At the end of the Western Jin Dynasty, Sima Rui, brothers Wang Dun and Wang Dao established the Eastern Jin Dynasty in Nanjing, which once formed a political pattern of "kings and horses sharing the world".
Nowadays, Langya Mountain located in Chuzhou, Anhui Province is becoming more and more famous, and the "Drunkard Pavilion" on the mountain is particularly famous. Langya Mountain was originally called Motuoling. Later, Emperor Sima Rui of the Jin and Yuan Dynasties named it after his royal title. The place name "Langya" gradually spread.
二
The mountain is not high, Langya Mountain (Langyatai) with an altitude of more than 180 meters is where the first pen of Langya's heroic essay was written; the water is not deep, a Yishui River that has flowed for a long time wrote the longest lasting and most influential poem. The largest chapter of Langya; mountains and rivers are connected, "Langya Mountain" is connected to mountains outside the mountain, and there are dozens of administrative divisions and natural entities named after "Langya" across the country.
How did "Langya" gradually become the "top trend" today?
Langya culture is a spiritual force that lasts for a long time in its inheritance.
The documentary "Looking for Qi" recently broadcast by CCTV showed the regional cultural characteristics of Qi State such as "advocating material benefits" and "advocating commerce and heavy industry", making "Qi culture" once again attract attention. In recent years, the concept of "Langya Culture" in Shandong has gradually become popular among the public.
Langya culture is formed by the blending of Qi, Lu, Wu, Yue, Qin and Chu cultures. The collision of land culture and ocean culture is unique. Its core spirit is the courage to explore and enterprising. Some scholars define Langya culture as "between Qilu culture and having the strengths of Qilu culture", which is reflected in the simplicity, honesty, pragmatism and enterprising spirit of the folk customs, the compatibility of academic ideas and the worldliness of the academic style. Practicality, profundity of thought and foresight in action.
Qingdao Langyatai Scenic Area
The representatives of Langya culture are Zhuge Liang and Wang Xizhi. "How many twists and turns, how many discontinuities rise and fall, how many years are hidden; how many inheritances and innovations are endless." Permeated with both historical genes and the spirit of the times, Langya culture will eventually be integrated into the dazzling Chinese civilization. middle.
Nostalgia is an eternal attachment flowing in the blood.
In the ancient city of Jimo, there is a tall Langya Wang family ancestral square, which was erected in memory of the Jimo Langya Wang family. According to research, the Langya Wang family, a famous family in history, has its ancestral roots in the ancient city of Gaoyu (located in Wenquan Street, Jimo District, Qingdao City, Shandong Province today). There are still family tombs represented by Wang Ji here.
Langya Wang's Ancestral Maifang in the ancient city of Jimo, Qingdao
Jimo, Langyatai, Linyi in the West Coast New District... What connects many natural areas and family legends is the wonderful "Langya Yuan", which is also a strong nostalgia and nostalgia. .
Nostalgia is the root and soul of the Chinese people, as well as a strong feeling for home and country. In the large-scale documentary "Remembering Homesickness·Langya Town - The Interdependence of Home and Country", many touching local stories were told. The five-star red flag was hung on the roof of every house in Langya Town. This image moved countless viewers.
三
The "Langya Controversy" triggered by "Langya List" has long been a thing of the past, and "Langya IP" is undergoing a new round of cultural and tourism competition. Compared with leveraging marketing, what deserves more attention from the cultural tourism market is how to create sustainable tourism hotspots and enhance tourist experience?
For example, let the characteristic culture "go to Oita" and write "local specialties" articles.
Culture is the soul of tourism, and tourism is the carrier of culture. Shandong Qifeng Luyun, Dai Qinghailan, tradition and modernity complement each other, and culture and tourism are constantly integrated.
In recent years, cultural "two innovations" have continuously empowered Shandong's cultural tourism industry to create innovations and revitalize excellent traditional culture. In Jinan, the Chinese "Er'an" Cultural Tourism Festival polishes the cultural business card of Quancheng; at the Linyi Zhuge Liang Cultural Tourism Festival, you can enjoy various traditional theatrical performances and taste authentic specialties such as Zhuge grilled fish and Zhuge dried tofu; and visit Qingdao Langya At the "Langya Academy" in the Langyatai Scenic Area in Qingdao, you can experience ancient rubbings and feel the charm of traditional culture...
Children learn the ancient "rubbing" traditional skills at the "Langya Academy" in the Langyatai Scenic Area in Qingdao
For example, ancient charm and technology Blending, national style and AI collide.
"Kid, you sang so well" "Who? Who are you?" "I am the Wang family of Langya, Wang Xizhi"... Accompanied by the dialogue with the two children on the stage, the AI digital human "Wang Xizhi" traveled through the millennium , stepping on the scroll of "Lanting Preface", "flying" in the air. On April 25, at the Linyi Langya Ancient City Grand Theater, the 2024 Shandong Province Cultural Tourism Industry High-Quality Development Conference opened, with an interesting blend of technology and culture. On social media, videos related to "National Show Langya" shocked many netizens.
Today, the trend of deep integration of modern technology and tourism is highlighted. Smart tourism has greatly improved the travel experience. For example, Linyi’s “Langya Shuzang” opened Langya’s “metaverse”; Qingdao established a cloud brain platform to create a new model of “smart cultural tourism”. Vigorously develop new digital cultural tourism formats such as digital creativity and metaverse.
, for example, allows visitors to "move their hearts and minds" and enjoy an immersive experience.
In recent years, immersive experience has set off a wave of craze in the cultural tourism market. In Linyi, the super-large open script "Langya Fengyun" allows 100 to 150 people to participate as "protagonists"; in Qingdao, the city that never sleeps between the mountains and the sea, you can immerse yourself in a brilliant and wonderful tour of the national trend...
Linyi "Langya Fengyun" Immersive Game Theater
html On April 25, the 2024 Leisure Tourism Industry Exhibition was also unveiled in Linyi. The exhibition features "immersive experience and panoramic consumption" and creates six major events including "Visiting Qilu through the Millennium" The immersive tourism consumption comprehensive scene comprehensively presents the diverse charm of the leisure tourism industry in the new era."We must persist in using culture to shape tourism and tourism to promote culture, and promote the integrated development of culture and tourism." The cultural tourism market has the explosive popularity of "splashing wealth and wealth", but also has the stability of "a steady flow". Creating Langya IP is also an opportunity for local culture to break the circle. There is always suspense in the "Langya List" in the cultural tourism market. The harder you work, the more favors you will receive.
Source: Qingdao Publicity WeChat Official Account
