On April 27, the Guangdong Excellent Movie Viewing Promotion Conference was hosted by the Guangdong Provincial Film Bureau, co-organized by the Guangdong Filmmakers Association and the Guangdong Film Industry Association, and hosted by Southern Metropolis Daily and Guangdong Nandu Entertainment Media Co., Ltd. at Guangzhou Tower Jinyi Film City held. The film promoted at this event is the Cantonese animated film " Pigman Movie·Interstellar Action " (hereinafter referred to as "Interstellar Action"). The film is produced by Guangdong Yongsheng Animation Co., Ltd. and Beijing Guoying Zongheng Film Distribution Co., Ltd. Produced by the company, it will be released nationwide on May 1st this year.
Recently, at the 2024 Light of Cantonese Film-China Guangdong Film Industry Promotion Conference held at the 14th Beijing International Film Festival, "Interstellar" was unveiled as one of the 10 outstanding Guangdong films that have not yet been released, showing the Guangdong animation With its strength, Yongsheng Animation, the company behind "Pig Man", transitioned into the original animation track in 2003 and began to enter the movie big screen in 2012. "Interstellar" is already the ninth work in the "Pig Man" series of movies. During the long vacation, what kind of adventure will Pig Man lead friends of all ages on? At the Guangdong Excellent Film Promotion Conference held on April 27, "Interstellar" director Li Tengdong and chief producer Huang Long made a surprise appearance to unlock the highlights of the film for the audience. There was also the "Gugu Band" singing the original soundtrack of the film, creating a An audio-visual feast where movies and music meet.
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continues the warm and inspirational background
The content and visual effects have been fully upgraded
"Interstellar Operation" continues the warm and inspirational style of the Pig Man series of movies, focusing on the theme of "cooperation and teamwork". It mainly tells the story of Pig Planet being occupied by cosmic invaders. The Super Five Spirits headed by Pigman fled to the earth to find the legendary Holy Grail of Notes. In order to achieve their goal, they formed the Kung Fu Pig Band with human girls who pursued music dreams. They overcame all obstacles to obtain the Holy Grail of Notes and successfully resolved the interstellar crisis. .
Different from the previous single-player adventure stories in the Pig Man series, the story of "Interstellar Action" has been upgraded to a team battle. The storyline and character settings are richer, and each character in the team has its own growth line. , while adding the character setting of a human girl, and the villain's character presentation is richer, with not only the so-called "bad" side, but also a funny and moody side.
Director Li Tengdong said that the biggest highlight of "Interstellar Action" is the return of the Five Spirits.
director Li Tengdong told Nandu reporters that the biggest highlight of "Interstellar Action" is the return of the Five Spirits. There will be many familiar characters in the movie, such as Superman, Feifei, Bobby, Nana, and Pigman leading In the process of team fighting, you will learn how to be a leader.
In addition to continuous improvement in the storyline and character settings, "Interstellar Action" has also made great efforts in visual presentation, including scenes with different styles such as space, city street scenes, and concerts. Li Tengdong said that the team spent a lot of effort on the design to ensure the accuracy of the picture and allow the audience to feel the sci-fi atmosphere. In addition, there were few night scene scenes in the previous Pig Man series movies, but there are a lot of them in "Interstellar Action". The switching between day and night scenes, night scene lighting and atmosphere rendering have been repeatedly polished and debugged, and there are new attempts and breakthroughs. .
On the day of the promotion meeting, Pig Man not only attracted the interest of many children, but also captured the hearts of adults. During the post-screening exchange session, a parent who brought his children to watch the movie said, "My daughter likes watching Pig Man, but I have never seen it before. I was surprised after watching it today. I didn't expect that Chinese animation has developed to such an international level." It's great. I saw the Canton Tower appearing as a landmark building inside. This is a technique often used in American Hollywood blockbusters. Today we watched the Canton Tower in the movie being occupied by aliens and then occupied by the Super Five Spirits. I felt very immersed in the process of rescue."
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Classic animation collides with traditional culture
Performing Chinese Kung Fu and Chinese style music
A Pig Man-themed concert was also held on the day of the promotion meeting. Guangzhou Radio and Television Station immediately launched the second season of the Bay Area Campus Competition star band "Gu Gu Band" "Singing the original soundtrack songs of the movie "Pig Man", "Super Lollipop" and "Backlight Boy", presented the audience with an audio-visual feast that perfectly blended "movies" and "music".
is an evergreen IP that has been born for 19 years. , the Pig Man movie series has always been seeking innovation. "Interstellar Action" perfectly integrates national style elements with film content, innovatively expresses it, and uses national style music and Chinese kung fu to bring an audio-visual feast to the audience. Music, including two original new songs tailored to the plot, uses a large number of national musical instruments such as pipa, xiao, erhu, and Tao Xun for soundtrack. Music serves as an important plot driving force and atmosphere rendering tool in the movie. Li Tengdong gave an example, suona will be used. With some passionate and high-light scenes, the combination of guzheng and Tai Chi will look more elegant, and some relaxed scenes will use Allegro.
In addition to the unique Chinese style music, the "Chinese Kung Fu" of "Interstellar Action" is also a highlight. Li Tengdong introduced, "In the film, Wulingxia continues the kung fu setting in the animated series "Pigman: Super Star Wulingxia ". Each person's kung fu has its own characteristics, making the audience feel that everyone's kung fu is different when watching it." Kung Fu is consistent with his character, such as Pig Man's diamond legs, Feifei's Tai Chi moves and other traditional Chinese cultural "kung fu" elements. In the design of action special effects, we deliberately incorporated traditional elements, such as the special effects style for Feifei doing Tai Chi. We specially designed the "Tai Chi" pattern to allow the audience to clearly understand the traditional Chinese elements. ""Interstellar Action" integrates the chivalrous spirit advocated by Chinese Kung Fu with the "chivalrous" spirit of Pig Man, allowing the audience to feel the unique charm of the Chinese Kung Fu spirit in the core of the story of the protagonists uniting, loving, and protecting peace.
Finally , Li Tengdong strongly recommended this movie to the audience, "If you want to watch passionate fights, touching friendships, funny plots, and animations that can make you cry and ignite, then go Watch Pig Man! "
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Remaining true to the original intention
is the secret of the Guangdong IP Pig Man's popularity for 19 years
Since its launch in 2005, the Pig Man series has released more than 20,000 minutes of animation content, spending 19 years accompanying generations of audiences. The growth of Yongsheng Animation behind Pigman began to enter the big screen in 2012. "Interstellar Action" is the ninth major animated movie of the Pigman series launched by Yongsheng Animation. Among them, "Pigman" will be released in 2021 and 2023 respectively. Pig Man Movie·Dinosaur Diary " and " New Pig Man Movie·Super Racing " both won the box office championship of the May 1st domestic animated film, showing the box office appeal of the national IP Pig Man
. Chief producer Huang Long believes that the secret to keeping the Pig Man IP fresh is "innovation in inheritance."
"Interstellar Action" chief producer Huang Long said that the reason why Pig Man has been able to persist over the years is the audience's enthusiasm. Like, "As long as there is still one audience who likes Pig Man, we will definitely continue to make it. "He believes that the secret of the Pig Man series IP to keep the audience fresh is "innovation in inheritance." "Pig Man movies have gone through 12 years, and a total of 9 movies have been released, with themes and elements constantly being updated. This year's interstellar action incorporates the two major elements of Chinese Kung Fu and Chinese music, and the multi-line parallel story telling is also different from the previous style. The characters are growing and the themes are changing, but the original intention and background of the Pig Man movie series has never changed, which is to tell a warm and inspiring story so that people of all ages can feel something. "
Every year the Pig Man movie will bring new surprises to the audience. In the future, what new themes will the Pig Man movie try? Huang Long said: "The market is changing rapidly, and we have been observing and studying future movie themes. development trends and directions. In recent years, more science fiction elements have been incorporated into the film, which is based on the character setting of Pig Man's "Super Star Agent".But in the future, we may do the opposite and try to turn Pig Man into an ordinary person. I hope we can tell a warm and inspirational story about "ordinary people". "
In recent years, the Pig Man animated film series has become the first choice for family fun during the May Day holiday every year. "Watching Pig Man on May Day" has also become an annual ritual. Huang Long said: "This year is the third time we have set a May Day release date. First, the experience of the first two has given us more confidence in the parent-child consumption of the May 1st movie. The parent-child attributes of the Pig Man movie are unique in this period, especially in sinking cities. The national popularity of Pig Man will become that of parents. The first choice for entertainment when walking the kids. In the future, we will continue to interact with the audience with a stable production of one animated film every year, and this schedule will still be our first choice. ”
Recently, at the 2024 Light of Cantonese Film-China Guangdong Film Industry Promotion Conference held at the 14th Beijing International Film Festival, "Interstellar" was unveiled as one of the 10 outstanding Guangdong films that have not yet been released, showing Guangdong's The strength of animation. As the main creator, Huang Long said that he felt honored, "Pig Man is an old IP in Guangdong and benefits from the fertile creative soil of Guangdong. Guangdong’s animation industry is very mature, and the government’s supportive policies have been of great help to IP incubation. Therefore, we have the opportunity to make the content better and better, and make Pig Man an IP that goes from Guangdong to the whole country. "
Next year will be the 20th anniversary of the birth of Pig Man. Huang Long revealed to Nandu reporters that the first generation of Pig Man will return. "We directly announced at the end of this year's "Interstellar Action" that our new movie next year will be called "A Pig Man" "Old Pig's Counterattack" tells the story of our first generation Pig Man. This is the development route of Pig Man in the future. In addition to the teenage audience, it will serve more young people entering the workplace. We hope to attract these young main consumer groups who like Pig Man and have been accompanied by Pig Man in the past. The young people they grew up with went into movie theaters to watch movies. "
In order to promote the construction of a cultural bay area and a strong cultural province, and further promote the high-quality development of the film industry in Guangdong Province, the Guangdong Provincial Film Bureau will host the "Guangdong Excellent Movie Viewing Promotion Conference" starting from 2020. "2024 Guangdong Excellent Movie Viewing Promotion Meeting" "Meeting" was co-organized by the Guangdong Filmmakers Association and the Guangdong Film Industry Association, and hosted by Southern Metropolis Daily and Nandu Entertainment Company. The content of the promotion meeting was disseminated throughout the Southern Newspaper network, provincial media, central media, etc., to further promote excellent The popularity and influence of Cantonese films have helped promote the high-quality development of the film industry in Eastern Province. The promotion conference has recommended a number of high-quality Cantonese films and held a number of Guangdong film salons
Written by: Nandu reporter Jian Yue Lin Jingwu
. Photography: Nandu reporter Zhong Ruijun
Video: Nandu reporter Zhu Junyi
