either explodes in silence or dies in silence. Li Xiang has stopped posting on Weibo since March. Was he hit by a boomerang, or was he holding back his ultimate move to counterattack? Recently, Li Auto has played two cards one after another, one is the news of price reduction of the model, and the other is the new development of the Mega hack incident, the truth has been revealed at the tip of the iceberg.
Li Auto is not keen on participating in price wars, so the selling price has always been relatively strong. However, just before the Beijing Auto Show, Ideal’s main models announced price cuts of 10,000-30,000 yuan, including an official price cut of 30,000 yuan for the mega. Price reduction is a double-edged sword, hurting others and yourself.
Faced with the increasing differentiation of traffic and the continuous decline of prices of various car companies, it is difficult for any car company to stick to the price system. Since April, car companies such as Tesla and Xiaopeng have announced another price reduction, and Huawei Zhijie and NIO have provided subsidies in order to compete with Xiaomi su7 for orders.
However, relatively speaking, price reduction is just a bomb thrown by Ideal to stimulate market vitality and seize market share. However, the progress of the ideal mega smear incident is a depth bomb, and the target is directed at Xpeng Motors.
On April 23, some media reported the latest progress of the Ideal Mega hack incident. After verification, Hebei Hengshui police are investigating the navy company and public relations company involved in the Ideal Mega hack incident. It is reported that a mid-level employee of Xpeng Motors is cooperating with the investigation. Xiaopeng Motors responded to this and actively cooperated with the investigation of suppliers.
It can be seen from the report that the incident took place in Hengshui, Hebei Province, involving a navy company, a public relations company, and a middle-level employee of Xiaopeng. There is not just one car company involved, but three to four. At present, the police have not announced a conclusion and are still investigating, so don’t take sides easily.
It is worth mentioning that, judging from Xiaopeng Motors’ reply, the employees involved are supplier employees. In other words, the employees under investigation are not employees of Xiaopeng, but belong to its suppliers. Does the supplier want to "take the blame"?
As a blockbuster product of Li Auto, Mega is Li Auto’s first pure electric MPV. Its streamlined and personalized appearance design has been nicknamed the “high-speed rail” by netizens. It has received a lot of attention before and after its launch. High hopes.
However, after the Ideal Mega was officially launched, it encountered a series of "spoofs" or "slanders" and was also called a "coffin car." After that, Mega's sales were also affected to a certain extent, and Ideal officials remained tight-lipped about its data. In response, Li Xiang posted a message in his WeChat Moments denounced the behavior of Internet trolls, calling it an organized crime.
What people didn’t expect is that the current investigation points to Xpeng Motors. And there may be more than one car company involved. This not only reminds people of Xiaopeng x9, but it is also not popular now.
It was previously reported that Xiaopeng Motors was the mastermind behind the related incidents. On March 7, Xpeng Motors' legal department seemed to have responded to this, saying that the "black pot" is not a Frisbee, don't throw it around, and the "innuendo" can only be exchanged for a slap in the face, apology and legal liability. Learn from the past and learn from others.
It is understandable that there is competition among car companies. Only with competition can innovation and breakthroughs be achieved. In the past two years, the competitive environment among car companies has been relatively complex, and mutual pushback at launch conferences has occurred from time to time. This is the case with the recent dispute between Zhiji l6 and Xiaomi.
has done whatever it takes to get the so-called traffic, and has no sense of bottom line. If black and red are also red, sooner or later they will be counterattacked. Not to mention that in order to protect one's own rights and interests, we should not use violence to fight violence or tit for tat. It can be seen from the response of Xpeng Motors that Xpeng x9 has been widely maliciously attacked by cyber trolls since its launch. There have been more than 5,000 related negative reports, and the case has been reported and dealt with.
Rumors stop at the wise, and rumors stop at the law. Only by using legal weapons can we defend our rights reasonably and legally. To retaliate with a tooth, to know the water and nourish the water and care for the water is to compromise with the darkness, and will eventually become disgusting to yourself and others. Once upon a time, the three brothers of the new car-making force, Wei Xiaoli, were a model of helping each other. Why is it like this now?
