From April 18th to 21st, Jay Chou's Carnival World Tour Concert - Hangzhou Station was held at the Olympic Sports Center Stadium. Although it rained heavily over the two days over the weekend, it still set a record for the largest number of total attendance and the most consecutive performances in Hangzhou's history. It produced a series of chain effects in the fields of city brand communication, cultural tourism consumption, etc., and became a phenomenon-level cultural event. 4 concerts had 200,000 on-site audiences and 300,000 off-site audiences. Preliminary estimates indicate that the concerts directly drove cultural tourism consumption in Hangzhou to 1.316 billion yuan.
According to statistics from the Hangzhou Tourism Economic Laboratory, Hangzhou received 4.722 million foreign tourists during the four days of the concert, with an average of 1.1805 million people per day, the highest since April. The city's accommodation facilities received 1.068 million overnight tourists, an increase of 9.1% from last week. The average occupancy rate and average room price of each hotel increased significantly. Among them, luxury hotels with an average price of 543 yuan had the highest occupancy rate, reaching 67.2%. According to
survey data, in terms of geographical characteristics of Jay Chou's concert audience, local audiences accounted for 31.9%, and foreign audiences accounted for 68.1%, of which cross-city audiences in the province accounted for 23.8%, and inter-provincial audiences accounted for 44.3%. About 56% of foreign tourists will stay in Hangzhou for 2-3 days, and about 21% of tourists will stay in Hangzhou for more than 3 days. More than 70% of foreign tourists spent a total of 500-2,000 yuan during their stay in Hangzhou (excluding transportation and concert tickets).
html On the 21st, Mr. Xihu and Jay Chou sang "Daoxiang" live, which became the biggest "Easter egg" in this concert. Backstage at the concert, Mr. Xihu thanked Jay Chou, Hangzhou Cultural Tourism and Metropolis Express. Ever since Jay Chou shouted to Mr. West Lake from afar, Hangzhou Cultural Tourism began to prepare for this dream collaboration. But things are not easy. From the beginning of the search, City Express has joined in this dream-realization operation. Many parties have connected and assisted in promoting this linkage. It also brought the old, middle-aged and young people singing by the West Lake together because of Jay Chou and the West Lake uncle. We let "Singing by the West Lake", a happy daily life in Hangzhou, reappear. Even Liu Genghong heard that "many people are singing your (Jay Chou) songs by the West Lake recently."171836
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Two "West Lake Uncles" appeared at the finale of Jay Chou's Hangzhou concert, singing "Daoxiang" and "East Wind Break" with Jay Chou
The search volume of "West Lake Uncle" on the Douyin platform is the same as that of #KAIFENG王PO and #ziboBBQ. The day-to-day index was even, with more than 4,000 topics created on social media platforms across the entire network, with over 600 million spreads. Just like a netizen left a message on Weibo: "An Asian Games made more people know Hangzhou, but a concert made more people fall in love with Hangzhou."