Shanghai Performing Arts New Space has been five years since its establishment in 2019. Faced with the challenge of "matching production and sales" in terms of demand for performances, Shanghai New Performing Arts Space has formed an exit mechanism in response to the storms in the performance market.
Starting from March 2024, under the guidance of the Shanghai Municipal Bureau of Culture and Tourism, the Municipal Performance Industry Association will conduct a comprehensive registration and evaluation review of 100 licensed new performing arts spaces. Expert judges from both urban and rural levels will form a review team, focusing on fire safety, performance Comprehensive evaluation of content, performance times and service management. The new round of 100 new performing arts spaces that have been awarded licenses have expanded from the Performing Arts World and are spread across 14 districts in Shanghai. They will further pay attention to content safety, performance safety and fire safety, and their operations and management will move to a new level that is more standardized and prosperous.
A new round of 100 new performing arts spaces that have been awarded licenses. Photo by Zhuge Yi
Wei Zhi, general convener of the Municipal Performance Industry Association, said that in the past five years, four representative operating models have emerged in Shanghai’s new performing arts spaces: immersive viewing and performance based on the characteristics of the venue. Tailor-made and actively "crossing borders" and "breaking circles", it has formed a more interactive and participatory theater viewing experience, which has greatly boosted the growth of entertainment consumption. For example, Shanghai Happy Mahua has chosen to perform in commercial complexes for a long time. Immersive comedy "Crazy Barber Shop"; the multi-space aggregation model refers to the continuous expansion of new space aggregation within the Performing Arts World. Asia Tower, Shanghai World, First Department Store, and Shimao Plaza constitute the new performing arts space. Viewing landmark circle; cultural and tourism check-in internet celebrity attractions are linkage check-in scenic spots for sightseeing and tourism, such as Zhujiajiao Kezhiyuan Garden Water Theater, Songjiang Guangfulin, Shanghai Film Park, Baoshan Yuyin Pavilion Ancient Theater, etc.; multiple business formats Cross-border innovation represents an attempt to promote innovation in the performing arts and link up cross-industry brand expansion. For example, the Duoyun Academy Drama Store invested in young directors to produce an original immersive drama "The Great Change".
The refined management of the new performing arts space highlights the characteristics of Shanghai. Photo by Zhuge Yi
Ruan Hao, the person in charge of the new performing arts space in Asia Tower, said, “Compared with 5 years ago, we have been constantly exploring and developing, although we only have 4 new performing arts spaces this time. The space came to participate in the licensing. In fact, it represents dozens of new performing arts spaces. We will not stop and hope that more new performing arts spaces will be welcomed by the performance market. "
This year the Municipal Performance Industry Association said. A training class was held for new performing arts spaces to be licensed. The government authorities gave lectures on the overall goals and requirements for the construction of new performing arts spaces. The market management department emphasized that new performing arts spaces need to adhere to regulatory regulations and bottom lines. Industry associations popularized the "entry" application for new performing arts spaces. and “out” issues as well as annual evaluation and process management.
Fang Shizhong, director of the Shanghai Municipal Bureau of Culture and Tourism, said that Shanghai fully supports innovation in creating new performing arts spaces, empowering new consumption in the city, building a performing arts world brand, and providing replicable and popularizable experience across the country. He hopes that the construction of new performing arts spaces will strive to achieve effective improvement in quality and reasonable growth in quantity, and that the 100 new performing arts spaces licensed will truly become a "good place at home" for citizens and a "new choice for urban tourism" for Chinese and foreign tourists.
