held the "Local Brand‧Hong Kong Story" online live broadcast and short video competition on July 6th
Cultivate and discover more Hong Kong Internet celebrity live broadcast rookies
Non-profit youth leadership training group - Hong Kong Young Women's Chamber of Commerce held the world's first Chinese, Hong Kong and Taiwan youth The joint digital marketing Shenzhen delegation event aims to strengthen exchanges and cooperation between the two sides of the Taiwan Strait and the three places in the field of digital marketing. A total of 60 people including Hong Kong female entrepreneurs, representatives of supporting organizations, a delegation from the Kaohsiung International Youth Chamber of Commerce, and members of the Hong Kong Youth Chamber of Commerce visited several important industrial parks, cultural landmarks and well-known enterprises in Shenzhen to discuss the development of digital marketing. Development trends and future opportunities. The purpose of this event is to provide digital marketing information to small, medium and micro enterprises and business women in Hong Kong and Taiwan, promote digital transformation of enterprises, explore the Chinese market and enhance marketing competitiveness.
Young people from Hong Kong and Taiwan learn Xiaohongshu and Douyin operation and traffic management skills
Under the arrangement of the Greater China Media Association, members of the delegation learned in depth the Xiaohongshu operation and traffic management skills from Ms. Huang Cuijun, the principal of Harbor Entertainment and Culture College.
Another focus of the trip was that Mr. Wang Yuhao and Mr. Lin Weifeng, the upgrade instructors of Guangzhou Taohua Island E-commerce Consulting Company, gave an in-depth introduction to the members of the delegation on the practical operation strategies of short videos and live broadcasts on platforms such as Douyin and WeChat audio and video accounts.
Visited Alibaba cross-border e-commerce platform
The delegation also visited Alibaba and had in-depth exchanges with cross-border trade customer consultants. As China's leading e-commerce platform, Alibaba's advanced business model and innovative technology left a deep impression on the members of the delegation. At the same time, the exchange between the group members and Ms. Zheng Jiaying, the chairman of the top ten online merchants in Hong Kong, also provided new ideas and directions for the transformation of traditional enterprises and the development of digital marketing. In addition, the delegation also had friendly exchanges with the Shenzhen Youth Federation. Mr. Wang Guanmo, chairman of the meeting and member of the Longgang District Hong Kong and Macao CPPCC, introduced Shenzhen’s youth-friendly enterprise policies. The two parties reached a consensus on deepening youth cooperation and promoting youth innovation and entrepreneurship.
Visited the Mainland Livestreaming E-commerce Industrial Ecological Park
The delegation also came to the Zhimei·Huizhi Livestreaming E-commerce Industrial Ecological Park. The park is operated by Shenzhen Zhimei Technology Brand Management Co., Ltd., with the digital creative industry as its core, and has gathered many innovative companies such as live streaming e-commerce and new media. The person in charge of the park introduced in detail the planning layout, operation model and future development direction of the park, and led the delegation to visit the live broadcast room and office area in the park. In addition, the delegation also visited Qishen Wuxian, the largest Xiaohongshu marketing agent in South China. Members of the Hong Kong Youth Chamber of Commerce spoke highly of the innovative atmosphere and efficient operations in the park, and conducted in-depth discussions on the possibility of future cooperation. Afterwards, the delegation went to Binhai Cultural Park to visit one of Shenzhen’s newest cultural landmarks. Members of the delegation enjoyed the beautiful seaside scenery in the park and experienced the park’s three functional areas of sports, culture and art. The giant Ferris wheel "Light of the Bay Area" and the multi-functional theater "Sound of the Bay Area" in the park have become popular spots for taking photos.
Under the framework of one country, two systems, Shenzhen Qianhai is functionally positioned as an innovation zone for modern service industry systems and mechanisms, a modern service industry development cluster, and a pilot area for close cooperation between Hong Kong and the mainland. The delegation participated in the Qianhai Shenzhen-Hong Kong Youth Dream Factory, the "Star Fund Star Innovation Center" that serves innovative and entrepreneurial personnel from Hong Kong, Macao and Taiwan, and the Qianhai Youth Home for Hong Kong, Macao and Overseas Chinese.
The "Local Brand Hong Kong Story" Online Live Broadcast and Short Video Contest Award Ceremony will be held in Hong Kong on July 6th.
In order to allow students to practice what they have learned, and to cultivate and discover more Hong Kong internet celebrity live broadcast talents, the Hong Kong Young Women's Chamber of Commerce will The "Local Brand Hong Kong Story" online live broadcast and short video competition award ceremony will be held on July 6, and contestants will be recruited to compete for the honor of the Internet celebrity champion who tells Hong Kong stories well.
For details of the Hong Kong Young Women’s Chamber of Commerce’s “Business with” Guo 2024: Online Storm event and competition arrangements, please visit the official website.
About the Hong Kong Young Women’s Chamber of Commerce
The Hong Kong Young Women’s Chamber of Commerce is an all-female organization and one of the 21 branches of the Hong Kong Federation of Young Women’s International Chamber of Commerce. Founded in 1969, it is the first female branch in Asia. The goal is to create continuous and constructive improvements and contribute to the global society by providing young women with four major development opportunities, namely leadership, social responsibility, business development and international perspective. As this year marks the 55th anniversary of its establishment, the Hong Kong Young Women's Chamber of Commerce has launched two large-scale work plans, including: care and dare 2024: "skillsculper" for social development affairs and "care and dare" for business and enterprise development 2024: Internet sector Wind and cloud.
