On April 21, the 2024 Huya was jointly organized by the Nanning Xingning District People's Government, Nanning Sports Bureau, Huya Live, Nanning Xingning District Culture, Radio, Television, Sports and Tourism Bureau, Tongcheng Travel, King of Glory, and King of Glory National Competition. The Nanning Finals of the Honor of Kings Guangxi Rural E-Sports Games concluded successfully in the three streets and two lanes historical and cultural district of Nanning City. The winners of the online Shanghai audition and the offline audition presented a wonderful and fierce showdown to the audience on the finals stage. In the end, the "Sou Laoyou" team won the championship of this competition and was awarded the title of "Glory of the Village".
At the finals scene, the well-known commentator Ju Ju and Guangzhou ttg Xunuo, a professional player from the Guangzhou ttg team, jointly served as the commentators for this finals. While watching the exciting events, the audience also enjoyed a commentary feast. The popular anchor with more than 7 million fans on the Internet, Huya anchor Pocket, who is known as the "national server development road", and Huya anchor Sledgehammer, the "national server Guan Yu" with more than 5 million fans on the Internet, also competed with the finalists. A unique 5v5 exhibition match.
Many parties have worked together to create a professional e-sports platform for non-professional players.
The "e-sports" team, the "Sou Laoyou" team, the Waicun Village representative team and the Ludong Village representative team... from the "full of local atmosphere" participation As can be seen from the team name, the participating teams are mainly composed of non-professional enthusiasts who are passionate about e-sports. It is understood that this "Village Games" Nanning event attracted thousands of local e-sports enthusiasts over 18 years old in Guangxi to sign up for the competition. After four days of online and offline auditions, a total of 20 The contestants are shortlisted for the finals of this competition.
In the finals, the "Sou Laoyou" team took the lead in defeating all the other team members in the 1v1 solo, and successfully won the championship. At the same time, they also won a bonus of 20,000 yuan in this event and Guangxi Bama Fragrant Pork Bacon. FMVP players, runners-up and top four teams also received bonuses ranging from 10,000 to 3,000 yuan and commemorative prizes with local and national characteristics.
The hot registration and enthusiastic atmosphere of the finals once again confirmed the high penetration rate and support rate of e-sports in the sinking market. The full cooperation from the government, enterprises and other parties provides an important guarantee for the high-level hosting of this event. As the organizer of this competition, Huya Live has contributed important efforts in event organization, schedule setting, guest invitations, live broadcasts, etc.; the relevant departments of the Nanning local government have provided support in various aspects such as venue arrangements, offline organization, and program performances. Comprehensive guidance and assistance.
"E-Sports IP + Culture and Tourism" cross-border integration "Village Games" showcases Guangxi's unique style
In recent years, with the emergence of a series of rural competitions such as "Village Ba" and "Village Super", rural culture, tourism and The innovative integration of events has become a trend to help rural development and rural revitalization. Huya Live took this opportunity to target the sinking market and launched the Honor of Kings "Village Games" series of events. Honor of Kings "Village Games" Nanning Station continues the cross-border integration of the Huya Live series "Village Games" and combines e-sports at the forefront of the times with local ethnic and cultural tourism characteristics with profound historical heritage. , taking advantage of the opportunity of national participation and the nationwide traffic of the platform, while promoting the downward penetration of e-sports, it also helps to promote local characteristics and customs to the whole country.
The successful holding of this event also provides another example for the Huya King of Glory "Village Games" to achieve the in-depth integration of e-sports IP + culture and tourism. During the event, it coincides with the traditional "March 3rd" festival in Guangxi. The Nanning competition centered on the e-sports competition, and a series of performances and interactions with local ethnic characteristics were set up both inside and outside the venue, giving the entire event a strong festive atmosphere. Folk activities that represent Guangxi's traditional culture, such as bronze drumming, folk song singing, hydrangea throwing, and bamboo pole dancing, have become many attractions that attract online and offline audiences in addition to the competition. Through Huya Live's national live broadcast platform, viewers from all over the country also immersed and deeply felt the vitality and charm of Guangxi's traditional national culture.
Wu Bin, deputy director of the Xingning District Culture, Radio, Television, Sports and Tourism Bureau of Nanning City, said that the Huya King of Glory Guangxi Rural E-sports Games presented a wonderful e-sports feast to the masses, which greatly enriched the people's spiritual and cultural life. . The successful holding of the "Village Games" can not only fully demonstrate the local cultural tourism characteristics, promote the development of Xingning's cultural tourism brand, tourism, accommodation industry, and catering industry, but also increase the popularity and influence of Xingning's cultural tourism through the communication of the competition; It can deepen the integration of e-sports and cultural tourism, broaden the boundaries of the e-sports industry, enrich the scenes and content of cultural tourism, and allow more tourists to come in, liven up consumption, and prosper the industry.
public information shows that since the first Honor of Kings "Village Games" was held at the end of 2023, Huya Live has teamed up with local governments and relevant partners in the cultural and tourism ecological chain to hold several Honor of Kings "Village Games" competitions across the country. . Through an in-depth understanding of the needs of local e-sports enthusiasts and innovative integration with local characteristics, the Huya King of Glory "Village Games" not only achieves win-win economic and social benefits, but also opens a new window for local characteristics to spread across the country.
