The long-quiet movie market once again ushered in the long-lost excitement, with 12 films gathered in the May Day slot, including action, romance, comedy and animation, with various themes and types.
Animation-themed works account for a huge proportion
A total of 12 films will be released on May Day this year, among which four are animation-themed works, accounting for one-third. They are "Spy House Code: White", " Howl's Moving Castle ", " Xiaoqian " and " Pigman Movie·Interstellar Action ", the first two of which are Japanese animation, and has been previously released in Japan.
All four animations have started pre-sales. "Spy House Code: White" and "Howl's Moving Castle" are leading the pre-sales, occupying the second and third place respectively in the box office list of May Day new films. "Xiao Qian" and "Pigman Movie: Interstellar Action" are ranked 8th and 10th.
There is a big gap in the pre-sale performance of action themes
There are three action-themed works in the May 1st period, namely " Peacekeeping Riot Squad " starring Huang Jingyu and Wang Yibo, and a new film directed by the director of "Fast and Furious: Special Operations" "Stuntman" and the main theme film "Rescue", the former is far ahead in the pre-sale box office, while the latter two have zero splash and are in a state of "no one cares".
Compared with "Rescue", another main theme film " sets out to " is somewhat troubled, occupying the ninth place on the May Day new film box office list with a bleak box office result of 130,000.
It can be seen from the current May Day new film pre-sale box office list that "Peacekeeping Riot Squad" ranks first with a box office result of more than 6 million. At the same time, the film also ranks first in first-day scheduled share and number of first-day screenings. According to this trend, the film is likely to win the May Day box office championship.
Crime and love themes are "unique"
There is only one crime-themed work and one love-themed work in this year's May Day.
The crime-themed Hong Kong film " Kowloon Walled City: The Siege " was shortlisted for the "Midnight Screening" of the official section of the Cannes Film Festival as a publicity stunt, but it still cannot change the low popularity. The decline of Hong Kong films is a fact recognized by the public. Last year, two superstars, Andy Lau and Tony Leung, came together but could not turn the tide.
Now, Louis Koo, Sammo Hung and Simon Yam are ready to launch "The Siege of Kowloon Walled City" in the style of "Young and Dangerous", but the total pre-sale box office has not yet reached 700,000, which seems to have foreshadowed The ending of the final defeat.
The love-themed film " Journey Across the Moon " tells the story of newlyweds who live in two places and go on a journey of pure love. Hu Xianxu and Zhang Zifeng, two post-2000 child stars, challenge the role of newlyweds and become a highlight. The film's pre-sale results are pretty good, with the total pre-sale box office exceeding 1 million, and it is expected to become a dark horse in the May Day movie.
Comedy-themed films are not very popular
There are two comedy-themed works in this year's May Day, one is a straightforward comedy "Thelma and Louise ", and the other is a comedy with black humor and suspense elements " None Things that a hot pot meal can’t solve 》.
"Thelma and Louise" has gathered many comedians, including funny Internet celebrities, such as Zhang Baiqiao and Li Zongheng, etc.; and comedians, such as Jia Bing and Xiao Shenyang. However, the advantage of quantity is not worth the disadvantage of not having a big comedy star. There are many comedians in the film, but there are probably none who can carry the box office.
"Thelma and Louise" currently has a total box office of nearly 1.8 million in screenings and pre-sales. If word-of-mouth fertilizes, it is expected to become the second "Annual Meeting Can't Stop". If the reputation is not good, it will be the second "Rebel" group".
The total box office results of screenings and pre-sales for "Nothing That Can't Be Solved by Hot Pot" are pretty good, but it should be noted that the film has gone through a round of screenings and withdrawals, and has been re-scheduled and re-released. The more screenings there are, the more box office the movie will receive.
Discounting the box office of spot screenings and looking only at the total pre-sale box office, you will find that the total pre-sale box office of "Hot Pot" is only 800,000, while "Thelma and Louise" and "Journey to the Moon" are on the box office list The total pre-sale box office of films ranked inferior to "Hot Pot" was 1.65 million and 1.12 million respectively.
Previously, the promotion of "Hot Pot" was overturned. The nail art details designed by the lead actor Yang Mi not only failed to resonate, but caused controversy. Although the film crew deleted the footage, it could not stop the controversy from brewing. Now it seems that this controversy has also affected the box office results.
At present, it seems that "Peacekeeping Riot Squad" is far ahead at the box office, and "Nothing Can't Be Solved by a Hot Pot" has a weak follow-up. The entire May Day market gives people a feeling of excitement on the surface, but in fact it is empty. I hope that after the premiere, the film will gain a reputation as a masterpiece and add vitality to the May Day schedule.
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