Xue Zhiqian's "Extraterrestrial" concert has a classic interactive session, where the photographer randomly selects the audience in the auditorium and projects it on the big screen for interaction.
This activity, which was originally aimed at fans, unexpectedly went out of the spotlight in the past two days.
At that time, the photographer's lens was focused on a beautiful female audience member. When Joker Xue asked the other party "how many people are here?", the girl raised a finger and shyly said "one person".
But a man wearing glasses sitting next to her clearly knew her, and he seemed to keep asking: Am I not a human being?
This picture has been cut repeatedly. It seems that the glasses guy has really become the "Joker" in Xue Zhiqian's lyrics, and netizens have started to use photos.
To everyone’s surprise, the glasses guy involved in the incident quickly started a live broadcast.
said that he hoped that everyone would stop the fermentation, and at the same time changed the account to [Chongqing 4.14 Glasses Brother], just in case you want to ferment but can't find the account.
The reason of Brother Glasses is "We have been bullied like this by the Internet, why should I feel sad alone?".
The number of online viewers of his live broadcast easily exceeded 100,000. Netizens left messages to comfort her: "It's not worth it for a woman like this" and "Stop spending money on her." In addition to verbal comfort and gifts, Brother Glasses received more than 100,000 gifts in less than an hour.
As for the heroine in the incident, it was also revealed that she signed a contract with mcn company and is a blogger with 200,000 fans.
From the big screen to the live broadcast, the series of operations were too smooth. Netizens who had just been exposed to the homework routines of Mao Beiwan and Qin Lang began to question: Could it be another script? Will it become part of the play again?
Some netizens even threatened that if they give 100,000 yuan, they can be on the big screen.
So, how did “big screen interaction” at concerts become popular? Who can interact on the big screen? Is there really a gray industry chain in "big screen interaction"? Does the artist know?
The concert turned into a talk show, not just to spread the
"big screen interaction" link, which has become more and more popular in concerts in recent years. Sister
e’s friend Xiaoqian is a film and television practitioner who knows a lot about concerts. He believes that the purpose of singers doing this kind of interaction is to be photographed and posted online to gain traffic and attract more people to "plant grass" and buy tickets.
For artists, this is an effective communication method that can enhance the atmosphere inside the venue and serve as a "living advertisement" outside the venue.
The best interactive effects on the big screen are of course celebrities. Last year Yang Di was caught on camera at Joker Xue’s concert, and the concert turned into a variety show in one second.
Concerts of singers such as Ren Xianqi and Jay Chou also have many out-of-the-circle big-screen interactions.
Jay Chou highlighted a 16-year-old Japanese fan during his singing session. The fan said that he started learning Chinese 16 years ago, so he started listening to his songs. Jay Chou also said: "Listen to my songs and learn Chinese?" which attracted the attention of the audience. Hilarious.
During Ren Xianqi's concert in Shenyang, during the karaoke session, he highlighted a little girl with congenital heart disease who he had rescued 20 years ago. The girl
thanked Ren Xianqi on the spot and clicked the song "Don't Change". "I hope the love between us will not change, and the great love in the world will not change." The whole audience was moved.
The funniest thing was the Mayday concert. A cute kid held up a sign and shouted: Brother Ashin, my mother said that if you successfully request a song, you will be exempted from doing homework for three days.
The camera swept over. Not to mention Ashin and the director, the whole audience wanted to help the little brother. As a result, Brother Ashin asked: In exchange, if you successfully request the song, you will have to work harder on your homework in the next three years, okay? ?
little brother: No.
Large-screen interactive fan cuts like this at concerts are very popular even for passers-by other than fans, because this kind of interaction is real-time, and the different reactions of fans in each performance cannot be replicated. Some interactions even involve blurting out words. The "program effect" of the show.
A concert is essentially a performance, and naturally it needs some "program effects". The premise is that it is a story of true feelings, not a script of false feelings.Is
a lucky person or a shill?
Joker Xue's "Extraterrestrial" concert has been held in Chongqing for 98 times, with hundreds of viewers on the big screen, including a lot of Internet celebrities.
At the Harbin concert, Northeast Internet celebrity "Liu Yishou" and his wife were selected as the lucky audience.
arrived in Hefei, local Internet celebrities "Little Yang Brother" and "Big Yang Brother" also brought their wives to the big screen. Joker Xue also confessed that "we just met backstage."
Including later in Qingdao, Foshan and other places, many viewers who appeared on the big screen were identified as certain Internet celebrities.
This may be related to the fact that Internet celebrities steal the spotlight due to their good looks, and the organizer will indeed invite particularly famous Internet celebrities to the show, and the photographer will naturally take a shot.
"Liu Yishou" mentioned in the live broadcast that he already knew the organizer's staff, and the photographer he knew also informed them in advance that they would be allowed to take photos at the beginning of the concert.
It was also Joker Xue Zhiqian's Chongqing concert on the 14th. There was also a blogger with a million fans in Chongqing who appeared on the big screen to interact and took a group photo backstage.
A reporter contacted the blogger's business team, and the staff said, "Lao Xue sent tickets more than once. We have maintained a relatively good relationship. We have gone to many shows during this tour. I can say responsibly, (Concert interaction) There are no expenses between us, and I don’t know anything else. "
This form of invitation should be treated as a guest, similar to the nature of inviting film critics and bloggers to participate in a movie roadshow. . Including various delivery boys and medical workers invited as part of public welfare, they themselves did not pay to show their faces, so naturally they are not included in the "large screen industry chain".
In fact, in addition to Internet celebrities, there are still many ordinary amateurs who are photogenic.
On Xiaohongshu, many lucky viewers who have been on the interactive big screen share their lucky experiences. They also enthusiastically share their experiences of being clicked, such as:
1. Sit in the first few rows and try to be as close to the photographer as possible. , otherwise the photographer won’t be able to take pictures if you sit far away;
2. If you are good-looking or well-dressed, you will be picked more easily;
3. To give full play to the characteristics of a conspicuous bag, you can start with clothing, props, and signboards, and be creative .
4. When the camera scans you, be excited, excited and proactive.
Usually before being officially picked up to go to the big screen, the photographer will come over and say hello in advance, saying "you will be on the big screen" to make you mentally prepared. If someone is unwilling to be on camera, explain it to the photographer, and the photographer will try to avoid it and give the opportunity to other people.
Does the gray industry chain of “100,000 yuan per lens” exist?
So does the "large screen industry chain" of "10w a lens" widely rumored on the Internet exist?
Ｅ sister asked Xiao Chu, a former recording industry employee, for her opinion. She was not surprised by the statement about the "large screen industry chain".
Xiaochu travels to various concerts, celebrity meetings and music festivals all year round, and deeply feels that various celebrity activities are "everything can be profitable ".
For example, at celebrity meet-and-greets, the interactive session allows fans to give gifts. It seems like they can just click on them, but in fact most of them are "pre-buried". The normal practice of
is for the staff to send out questionnaires in advance for fans to fill in. The staff will use the questionnaires to find out the treasure fans and interesting stories.
Just like Lu Han's previous concert, they used a "call for submissions" method to collect large-screen photos, which were generous, refreshing and refreshing. This kind of "pre-buried" is acceptable to everyone, and the publicity effect is also very good.
It’s just that the fandom has become fierce in recent years. In some celebrity meet-and-greets, “pre-reserved spots” have been illegally sold. Many fans want to interact with their idols at meet-and-greets, and they need to find connections and spend a lot of money.
It was not just a celebrity meeting, Xiaochu also tried to buy discounted performance tickets at low prices. When she arrived at the scene, there were five or six staff members who took her in.
Xiaochu said that the business scope of scalpers is now not limited to reselling concert tickets.Movie roadshows, movie screenings, fan meetings, and interactive quotas may all be targeted by scalpers. Even the organizers don't know how they got in. She has even seen scalpers selling extras from a certain drama at a clear price in her circle of friends. Chance.
Private transactions exist in every aspect, and the "photo time" on the big screen at the concert is naturally an operating point. After all, there is money to be made, and no one will find it fishy.
Xiaoqian, a film and television practitioner, also feels that since large-screen interaction at concerts can bring traffic, people who insist on showing their faces can indeed "buy spots" through various methods.
There are too many ways to find organizers, staff, photographers, sponsors and even artists. This place is a gray space, and it is not ruled out that a small number of people will try their best to profit from it.
There is another point that everyone is very concerned about. If there is a "concert large screen interactive industry chain", do the artists know about it?
In a certain issue of "Mars Intelligence Agency", Joker Xue revealed that these beauties were not chosen by him, nor were they shills, but the photographer's choice.
Joker Xue basically has no "choice" on the stage. Sometimes he spots an interesting audience from a distance and wants to signal the photographer to take a picture, but the photographer has to straighten the line and carry the machine. When he catches up with the audience, the audience Don't even know where they went.
Joker Xue also broke the news at that time that someone once quoted him 10,000 yuan or 20,000 yuan as a condition for going to the backstage to take a photo with him, but he resolutely did not allow this to happen, and he never charged money for taking photos. (This section was cut out, and an audience member who participated in the recording released the recording)
But he was determined not to allow it. Can this situation be prevented? This revelation just confirms what Xiaochu and Xiaoqian said: : private transactions exist in every link.
Xiaoqian added that even if there is a large-screen interactive concert industry chain, artists may not be a part of the industry chain.
Because it falls specifically on the artist to form a link in the industry chain, the risks outweigh the benefits.
First of all, it is difficult for the artist to guarantee which link of the agreement will be leaked out. Once leaked, it may cause damage to the artist's reputation; and if you want to do this work specifically, you will need dedicated staff, which will require labor costs, and eventually the benefits will come back. The money may not be enough to cover the cost of publicity...the operating cost is too high.
The most important point is that for artists whose performances are good at the box office, of course they do this kind of interaction for the purpose of spreading the word, but it doesn’t matter if they meet passers-by who have no clues, because they will pick out many spreading points. If this one doesn’t work, just leave it. Just one session would be fine. There is really no need to go to extra steps and arrange any scripts.
e sister’s conclusion:
Brother Glasses responded positively to the rumors of the script today, saying that this incident was a one-in-a-million coincidence, and confessed that he really wanted to seize this wave of traffic and improve his life.
I tend to believe what he said. After all, the reaction of Brother Glasses at that time, from happiness, surprise to anger and helplessness, was really smooth. If it is an acting role, I suggest you go to "Infinite Transcendence Class" to give Ji Lingchen some guidance.
In addition to finding out whether netizens are being played by mcn, I think the various gray industry chains should be carefully clarified, and we should take this opportunity to completely rectify them.
Let’s take a look at whether it is really possible to bring people into the venue for private transactions, take photos, and interact on the big screen? If it doesn't exist now, how can we prevent it from being developed by someone who is interested?
As for fans, once they discover that gray transactions may exist, there is no need to rush to deny it or confront the doubters. It is very likely that the organizer and artists are both victims. It is better to figure things out together to protect their own rights and interests. Thanks to the staff who carefully prepared a good show.
Today’s topic is:
Do you believe that a “large screen interactive industry chain” exists?
Come and chat in the comment area~
