The movie market on weekdays is too sluggish. The total box office on April 18 was only more than 10 million, and the number of individual movies was even less. The popular movies " What kind of life do you want to live " and " Brother" "Zilla vs. King Kong 2" only had a box office of several million, and many other domestic movies only had a box office of several hundred thousand in a single day.
However, in comparison, the top-ranked movies are not bad, because some of the newly released domestic movies can't even be divided into a sip of soup.
For example, "Under the Sun", which made Lin Baoyi miss the Best Actor Award at the Hong Kong Film Awards, has a good reputation, good performances, and is of great practical significance. However, it is an indisputable fact that Hong Kong movies are sunsetting in the mainland. A week after the movie was released, the total number of The box office was just over 8 million.
"My Love from the Dog Star" starring Aaron Kwok has a cumulative box office of just over 5 million in one week. This is Aaron Kwok! Can you believe it?
What’s even worse is that with the support of three major stars, Hao Lei, Ma Su, and Yang Kun, the cumulative box office of “It’s So Good to Have You!” in one week was only more than 1.5 million. Do the three people’s salaries start in the millions? I just want to ask, if the box office is so bad, will they give back part of the salary?
's embarrassing box office results caused the celebrities' filters to break one after another. With the box office so low, I guess the film producers will have to think twice about casting them in movies in the future! However, we have an even more outrageous movie on the list.
This movie is called "Love in Longnan". As of press time, the box office on the first day of release was only 700 yuan. Yes, you read that right, the unit is yuan, not 10,000 yuan. Only 20 people bought tickets, and the proportion of film schedules was less than 0.1%. There was no hope. It was equivalent to a one-day tour. The film studio paid more than 200 yuan, which was not enough to cover the early review and post-release process costs. The investors lost all their money. .
But don’t feel bad for the investors. According to the information, the producer and registration unit of "Love in Longnan" are Gansu Jianhai Pictures and Beijing Xinfuding Film and Television respectively. The boss behind them is Zhang Jianhai, who is the director of this film. Therefore, "Love in Longnan" is a movie that I invested, wrote and directed by myself. If I lost my own money, there is nothing to complain about.
is different from ordinary investment bosses. Zhang Jianhai is not a simple person. He entered the industry as an actor in 2005 and participated in two works " Delicious Relationship " and "Secret Electric Storm". He has performed in "Dream Partner ". He played Yang Yongfeng in "Dream Partner" and performed well. He can be considered a respectable actor.
It is not uncommon in the industry to be an actor and then a director. Although Zhang Jianhai is far from "excellent" in terms of acting, he still wants to try directing. He has been in the industry for more than ten years and must have saved some money, so he just decided to direct. "Love in Longnan".
It is worth mentioning that "Love in Longnan" is not a new work. This film was filmed in 2020 and took several years to be released. The film is only 98 minutes long. Is it possible that some content was deleted during the review process? Know. In addition to the lack of handsome men and beautiful women in the love theme, it is difficult to attract audiences, "Love in Longnan" also failed because the movie lacked well-known actors, and the performances were not convincing. Some viewers commented negatively, "I haven't seen such poor acting in a long time." It’s simply unreasonable to be an actor.” It can be seen from this that without big-name actors, excellent publicity and attractive stories, theaters are not a good choice. It is better to go directly to the platform or movie channel, which can still sell slightly better. The order price and the box office of 700 yuan are not as high as the daily turnover of a steamed bun shop. Is there any point in making such a movie?
Everyone has seen examples of successful actors-turned-directors like Wu Jing and Jia Ling, but turned a blind eye to the examples of failure. A more typical example is Bao Beier. His ", the "villain" " is currently in theaters. Although it has a box office of more than 36 million, which is considered good, its reputation has been pounced again and again, and it has completely overdrawn the trust of the audience.
There are also " I am the queen " directed by Yi Nengjing and " Miss Puff " directed by Zhang Xinyi. The box office is more than 10 million, and the Douban score is below the passing line. These two people prove that directors have thresholds. , not everyone can be one if they want to be.
