Recently, the news that the top Douyin "Crazy Little Brother Yang" participated in the short drama has once again triggered discussions about the short drama among some peers.
Over the past year, short dramas have become frequently searched on major platforms. From the short drama "Wu Shuang", which was released with a revenue of over 100 million yuan within 8 days of its launch, to "After the flash wedding, Mr. Fu can't hide his vest", which had a top-up revenue of more than 20 million yuan in 24 hours, to the Spring Festival show, which earned more than 20 million yuan on the first day of its launch The short play "I Became a Stepmother in the 1980s" has become one of the hottest trends in 2024. While the
mini-program short drama has brought about the myth of wealth creation, brand-customized short dramas have also shown explosive momentum.
Han Shu's series of short dramas have accumulated nearly 5 billion views on Douyin, and the implanted product "Red Man Waist Gift Box" has sold more than 1.5 million units across all channels, driving Han Shu to become the beauty and skin care product with the highest sales on Douyin in 2023 brand.
Major platforms are also rushing into this traffic carnival . From short video platforms such as Kuaishou and Douyin, to long video platforms such as iQiyi, Youku and Tencent, to e-commerce platforms such as Taobao, supporting policies related to platform short dramas have continued to increase.
Players from different fields enter the scene with their own experiences, giving short plays more forms of expression and commercial possibilities.
So, what are the unique creative secrets of top short drama agencies and experts? What are the latest trends in platform short dramas? How can brands use short dramas to leverage more traffic and business opportunities?
At the new list short drama conference on April 23, 16 front-line practitioners of , including short drama creators, mcn, hit traders, brands and short drama platforms, will discuss these topics and bring exciting keynote speeches and roundtable forums.
In addition, the conference will also officially release the "2024 Micro-Short Drama Industry Report" produced by Xinbang, which will explain in detail the latest developments and future trends of the short drama industry.
The following is the most complete agenda and detailed guest content of the New List Short Drama Conference . Welcome to meet us on site!
On the morning of April 23, 10:00-10:20
Speech topic: 2024 Micro-Short Drama Industry Observation
Speaker: Li Jianwei, Xinbang coo
Last week, Xinbang released the "Short Drama Creator Influence List", which includes The influence list of short play creators and the commercial value list of short play creators on Douyin and Kuaishou platforms present the content influence and commercial potential of short play masters.
This short drama conference will officially release the "2024 Micro Short Drama Industry Report" produced by Xinbang, providing industry-related data and insight into the current situation and changes of the short drama industry. Li Jianwei, coo of the new list, will explain it in detail and analyze the latest developments and future trends in the short drama industry.
10:20-10:40
Speech topic: Long-form video media platform: releasing ecological potential energy and driving the development of short plays
Speaker: Yu Fengyuan, senior director of iQiyi - head of short play marketing
After the short play became popular, long-form The video platform relies on its content advantages accumulated over the years to provide users with a native drama-watching experience. In addition, iQiyi has also become a one-stop short drama distribution platform, providing drama producers with full-process short drama marketing services.
As the senior director of iQiyi and the person in charge of short drama marketing, Yu Fengyuan will share at the conference how the long video media platform drives the development of short dramas.
10:40-11:00
Speech topic: Good dramas unlock good business, short drama marketing in Kuaishou
Speaker: Wang Sixun, deputy general manager of Kuaishou’s magnetic engine marketing business
In recent years, Kuaishou has been making rapid progress in the short drama track. Kuaishou's fourth quarter and full-year performance report for 2023 shows that as of the end of 2023, Kuaishou's Xingmang short dramas have launched a total of nearly 1,000 short dramas, and more than 300 hit short dramas have been broadcast over 100 million yuan. How does
Kuaishou short drama achieve a dual explosion of traffic and commercialization? In 2024, what is the latest trend in Kuaishou short drama creation? What support policies does the platform have? Wang Sixun, deputy general manager of Kuaishou Magnetic Engine Marketing Business, will answer them one by one.
11:00-11:20
Speech topic: New increase in content e-commerce, new start of Taobao short dramas
Speaker: Chen Fang, General Manager of Taobao Content Marketing
From brand customized short drama exposure to e-commerce sales conversion, short dramas and The integration of e-commerce is becoming closer and closer, and Taobao is releasing new e-commerce dividends through short drama content.
Taobao is not only the sponsor of many popular short dramas, but also develops a "short drama" section on Taobao.com, strives to make self-made short dramas, and invests tens of millions of funds and 1 billion traffic support in brand-customized dramas. Taobao content marketing general manager Chen Fang will explain the business model and latest trends of Taobao short dramas.
11:20-11:40
Speech topic: Cultural tourism short dramas, seizing the emotional value
Speaker: Zhu Linli, chief screenwriter of Mingbai Culture
2024 can be said to be the first year of cultural tourism short dramas. At the beginning of this year, the State Administration of Radio and Television issued the "Notice on Launching the "Traveling with Micro-Short Dramas" Creation Plan", which set off a craze in the creation of cultural and travel short dramas. Zhu Linli, the chief screenwriter of
Mingbai Culture, has served as the screenwriter and planner of more than 50 film and television dramas and short plays. Recently, she has established cooperation with Harbin, Changchun, Macau and other cities to explore the "short play + cultural tourism" model. She will Sharing at the conference the secrets of creating cultural and tourism short dramas.
11:40-12:00
Speech topic: Content is king: the art and market logic of short play creation
Speaker: Liu Yuyan, deputy general manager of Judian Short Drama
As the leading short play platform, all Diandian short plays It produces more than 100 short plays every year, and more than 30 short plays have exceeded 10 million, and has accumulated a set of exclusive tips for creating hit short plays.
How to create a short play script? How to control the shooting and production process? What are the techniques for post-editing? What are the differences between free skits and paid skits? At this conference, Liu Yuyan, deputy general manager of Judian Short Plays, will share the art and market logic of short play creation.
On the afternoon of April 23, 14:00-14:20
Speech topic: The first year of short dramas: New trends in brand marketing
Speakers: Andy, Ningmeng Film and Television-Haoyouke vp
Ningmeng Film and Television, who has been involved in long-form dramas for many years, With its rich film and television creation experience and resources, it will launch a short drama label in 2021. Currently, "Hao You Ke" has 5.33 million fans on Douyin and a total of 140 million likes. It has produced many hit works such as "Twenty-nine", "Starting from Divorce" and "One Yuan Beauty Salon".
好有能vp Andy will share the creative differences between long plays and short plays, the cooperation model of short play investment and the latest trends in brand marketing.
14:20-14:40
Speech topic: All in short plays follow the trend
Speaker: Wang Yuqian, co-founder and executive director of Malya
Malya Media has been deeply involved in the short video track for nearly 10 years, and its master accounts are all over the network The number of fans exceeds 600 million. In 2023, Malya bet on the short drama track, quickly formed a team, took advantage of the content advantages accumulated by the drama account, and created a number of hit short dramas with over 100 million views. Why is
Maiya so optimistic about the short drama track? From plot numbers to short plays, what are the advantages of mcn doing short plays? Wang Yuqian, co-founder of Malya, will share Malya’s strategic selection ideas and experience in creating hit items.
14:40-15:00
Speech Topic: Short Play Bonus - New Opportunities, New Trends, New Insights
Speaker: Guo Qingshuai, Silver Earth vp
Silver Earth was founded in 2019 and owns "Jiang Shiqi" and "Hao" There are many top short drama masters such as "Here Comes Jay", and he is the top mcn in the field of short drama. Among them, "Jiang Shiqi" has cooperated with the domestic brand Han Shu in a number of brand-customized short dramas, and led to explosive sales of the same products in the plot. How does
balance content and brand customer placement needs? How can short plays and brands achieve a win-win situation? What is Silver Earth’s methodology for creating hits? Silver Earth VP Guo Qingshuai will answer them one by one.
15:00-15:20
Speech topic: Change and immutability - self-iteration from plot to short play
Speaker: Haojie is here, the top master of Douyin short dramas
Douyin has more than 10 million fans and a total of With 330 million likes, Silver Earth’s talent “Haojie is Coming” is the master of short dramas on Douyin. He has produced more than 20 popular short dramas such as “Slowly Falling in Love with You”, “Our Song” and “Growing Old Together”. Billion's skit.
From a plot expert to a short drama expert, how did he choose and transform? In brand-customized skits, how do talents emotionally connect with fans? "Haojie is Coming" will share his journey of self-iteration.
15:20-15:40
Speech topic: Short drama marketing: more, faster, better and more economical
Speaker: Li Qingling, co-founder of Gumai Jiahe
As a senior player in the plot track, Gumai Jiahe has successively created " "Soul Pawn Shop", "Time Taxi" and "Bankrupt Brother and Sister" and other plot accounts, and integrate the creative experience of plot accounts into short plays to help experts find the second growth curve through short plays.
How did Gumai Jiahe switch from plot account to short drama track? How do masters achieve double breakthroughs in fan base and commercialization through short plays? What experience has mcn accumulated in short drama brand marketing? Li Qingling, co-founder of Gumai Jiahe, will share her experience and methods on short drama marketing.
15:40-16:00
Speech topic: Science fiction short drama, going against the wind
Speaker: Liang Zikang, co-founder and CEO of Chuangyi Technology Technology wants to build a metaverse version of the Chinese Marvel world. The popularity of the short drama seems to have made them one step closer to this goal.
In February this year, the first domestic virtual production short drama "Qi Er Life" produced by Chuangyi Technology was launched online, with 450 million views. This time, Liang Zikang, co-founder and CEO of Chuangyi Technology, will share the content production methodology of science fiction short dramas, as well as his thoughts and prospects for the industry.
16:00-16.20
Speech topic: The value and impact of short dramas on brands
Speaker: Nie Xiaota, co-founder of Xika Group
Xieka Group has created a cutting-edge skin care brand, c coffee, and is committed to research and development that is more suitable for Chinese skin. Functional repair products, including popular products such as facial cleanser, small pot mask and cleansing mud mask.
In recent years, c cafes have seized on the popularity of short dramas and reached more target consumer groups through short drama content marketing, achieving brand breakthrough and sales growth. Nie Xiaota, co-founder of Xika Group, will share the value and impact of short plays on brands.
16:20-17:00
Roundtable Forum: Roundtable Forum: Micro Short Drama, Big Business
Roundtable Guest:
Zhang Yang, "It's Over!" I'm surrounded by beautiful women! 》Director and director of Youhaoxi short drama
Zhang Chi, Director of Growth of Nature Hall Group
Liu Hui, Co-founder of Dingding Culture
Yan Min, Founder of Short Drama Expert
Zhang Jie, Director of Content Operations and Editor-in-Chief of the Editorial Department of New List
started a frenzy of buying the same products from brand-customized skits, to "It's over!" I'm surrounded by beautiful women! 》Interactive short drama games are popular all over the Internet, and short dramas have given birth to new marketing and business models.
Someone combined the short drama with the game industry to create a hit. Zhang Yang has not only produced many popular short plays, but also directed the interactive video game "Done!" as a director. "I'm Surrounded by Beautiful Women" and many other hit games.
Some brands use short plays to achieve grass-roots marketing. In February of this year, Nature Hall launched a brand-customized short drama "After a Flash Marriage with a Big Boss", which smoothly integrated the essence of "Little Purple Bottle" into the plot of the short drama. The total playback volume of the whole drama exceeded 200 million, which brought popularity to the brand. and sales growth.
Some organizations have gained commercialization through short plays. focuses on content operation and IP incubation of Tintin Culture, and is committed to providing one-stop marketing solutions for brands. It has cooperated with Han Shu to produce 17 dramas.
Some practitioners have seized the opportunity to establish self-media in the short drama category. Yan Min established the "Short Drama Insider" public account in 2022 to provide an in-depth explanation of the latest policies on mini program short dramas and publish relevant lists. How should
organizations create popular products and attract brand investment? How can brands achieve full-link conversion from content to sales? How can short plays integrate and innovate with games and other industries? Zhang Jie, New List Content Operations Director and Chief Editor of the Editorial Department, , will discuss the big business in micro-short dramas with four guests from the media side, producers, mcn organizations and brands.
The picture below is the full version of the agenda poster. Please scan the code to register for the conference. There is a countdown of 6 days. We will meet you on site:
In order to build a platform for front-line practitioners in the industry to communicate and communicate, the "New List Short Drama Conference" is cordially invited All players in the short drama industry participated in this conference, and media friends were also invited to discuss media cooperation.
Media cooperation: 18801029433 (Ms. Hou)
Business cooperation: 13838212671 (Mr. Li)
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The registration channel for "New List Short Drama Conference" has been opened, looking forward to meeting you ~
