Source | Official website of China Online Audiovisual Program Service Association
China Online Audiovisual Program Service Association and the Working Committee of Professional Online Audiovisual Brokerage Agencies recently released the "Proposal to Strengthen Industry Self-Discipline and Create a Healthy Ecosystem".
The "Proposal" pointed out that in recent times, there have been problems in which individual mcn organizations concocted false content, spread online rumors, and maliciously deceived netizens in order to gain traffic. This has caused adverse effects and has been condemned by all parties. As an industry organization in the field of mcn, the Working Committee of the Internet Audiovisual Professional Brokerage Agency of the China Internet Audiovisual Program Service Association resolutely implements the relevant provisions of the "Code of Conduct for Internet Anchors" and "Measures for the Management of Brokerage Agencies in the Radio, Television and Online Audiovisual Fields" to promote practical actions for industry self-discipline. Resolutely maintain a clear online audiovisual space and serve the high-quality development of the digital economy. The following initiatives are now issued to colleagues in MCN institutions across the country:
1. Adhere to the bottom line of the law and adhere to the correct orientation.
mcn institutions and employees must consciously abide by the Constitution of the People's Republic of China, laws and regulations, always adhere to the correct political direction, public opinion guidance and value orientation, actively practice the core socialist values, proactively fulfill social responsibilities, abide by the bottom line of online communication, and resolutely face falsehoods Say "no" to content, say "no" to "flow theory", and say "no" to behaviors that violate social order and good customs and affect the healthy development of the industry.
2. Implement the main responsibilities and improve the management system. The
mcn organization must fulfill its main responsibilities, take creating a harmonious, healthy, and orderly network environment as its own responsibility, constantly establish and improve internal systems and regulations such as network anchors’ entry, training, daily management, business rating files, and “red and yellow card” management, and resolutely resist Various behaviors that violate laws and regulations, harm network civilization, violate network ethics, and harm network harmony.
3. Do a good job in content creation and improve service efficiency.
promotes mcn organizations to establish a people-centered creative orientation, combine the creation of high-quality masterpieces with improving service quality, empower the real economy with high-quality content, win over users with good services, and better meet the new needs of the people for a better life.
4. Strengthen education and training and improve professional quality.
Strengthen the self-discipline management of mcn institutions, strengthen the education and training of practitioners and network anchors, improve professional quality, knowledge level, and professional ability, advocate social morality, abide by professional ethics, cultivate personal morality, and establish a good social image.
5. Promote exchanges and cooperation and jointly build an industry ecosystem.
guides mcn organizations to play the role of a link in the digital economy industry chain, promote the collaborative cooperation of content, platforms, marketing and other parties, jointly build an industry ecosystem of healthy competition, mutual benefit and win-win, and better serve economic and social development. Co-sponsor of the
proposal:
(1) Platform: iQiyi, Bilibili, Douyin, Kuaishou, Video Account, Taobao, Xiaohongshu, Youku (in pinyin order)
(2) mcn organization : Chunchu Culture, Dayu Network, Dingding Culture, Elephant mcn, Erka Media, Fengqun Culture, Feibo Co-creation, Fujian Radio and Television mcn, Gumai Jiahe, Huaxing Cool Entertainment, Huaxing Bright, Hubei Langshang mcn, Jiaotong Friends, look at the world, mango mcn, malt media, front teeth video, ost media, Qiguang media, Ganpai culture, Ivy culture, Wufeng technology, Tisu, Wuyou media, new media, entertainment plus group, Silver Earth (arranged in pinyin order)
