Xinhua News Agency, Guiyang, April 18th title: China has set off a boom in drone performances
Xinhua News Agency reporters Zheng Minghong, Yang Xin, and Yuan Huijing
700 drones flashing with neon lights of various colors formed a phoenix in the sky according to the set program , ethnic minority costumes, Cowherd and Weaver Girl and other 3D graphics... At the Miao Flower Dance Festival held not long ago, the people and tourists in Nankai Township, Liupanshui City, Guizhou Province watched a wonderful drone formation performance.
The Flower Jumping Festival is a folk activity held by the Miao people in Guizhou to pray for good weather and a good harvest. Every year on the 25th day of the second lunar month, Miao people from Liupanshui City and surrounding areas gather in Nankai Township to carry out a variety of activities. This year is the first time the drone formation performance has appeared at the Flower Jumping Festival.
This performance is performed by Guizhou Shuzhi Culture Technology Co., Ltd. Since launching its drone formation performance business in August last year, the company has undertaken 29 performances and flown 17,750 sorties.
On January 23, the staff of Guizhou Shuzhi Culture Technology Co., Ltd. was modifying the relevant schematic diagram of the drone performance. Photo by Xinhua News Agency reporter Zheng Minghong
Jiangxi Air Future Technology Innovation Group Co., Ltd. entered this market earlier. It launched the drone formation performance business in 2017 and has now grown into a large-scale drone cluster manufacturing and performance enterprise in Jiangxi Province. . The company's general manager Lu Lingyue said that the company will perform a total of 173 drone formation performances in 2023, with a total of 175,000 flights, involving more than 100 cities at home and abroad.
UAV formation performance is a performance form that combines technology and art, and has broad prospects in the fields of low-altitude economy and night economy. In recent years, China has encouraged the development of a low-altitude economy. In February this year, the fourth meeting of the Central Financial and Economic Commission emphasized encouraging the development of new logistics models that combine platform economy, low-altitude economy, autonomous driving, etc. In March this year, the "low-altitude economy" was written into the government work report, making it clear that we should actively build this "new growth engine."
According to Lu Lingyue, the strong support of national policies for the development of low-altitude economy and the introduction of relevant management systems ensure the orderly and compliant development of the industry and help further expand the market scale.
Industry insiders pointed out that the rapid growth of the drone formation performance market is mainly due to: the price of drones has dropped, which has promoted the expansion of application scenarios; drone technology has become stable, lowering the threshold for use; drone manufacturers pursue content innovation , enhancing the artistic appreciation of performances; the secondary dissemination of performance works on social platforms brings huge traffic and is recognized by customers. According to interviewees of
, in recent years, the consumers of drone formation performances have become more diverse, including government departments, business units, and even ordinary people. Lu Lingyue said that corporate celebrations have become a business growth point for the company, and it also has some individual customers. The
reporter searched the short video platform using the keywords "drone proposal" and "drone birthday" and found thousands of short videos, published by companies, clients or netizens. Some videos have received hundreds of thousands or even millions of likes.
Some Chinese companies that provide drone formation performance services have also gone abroad and received invitations from large-scale overseas festivals and exhibitions. In July 2023, at the Naadam Conference in Mongolia, Jiangxi Air Future Group performed a drone formation performance. Industry insiders interviewed by
believe that the current drone performances are still mainly light shows, and more elements may appear in the future. At the same time, in the future, the service scenarios of drone performances will continue to expand from cultural tourism projects, corporate activities, etc. to personal consumption.
