"Liu Qiangdong" made his first live broadcast with goods, and the order volume exceeded 100,000 in 40 minutes | Big Fish Finance
"Brother Dong, please come out for the live broadcast." Recently, Liu Qiangdong responded to the call of netizens and will communicate with everyone in the live broadcast in the form of a digital person meet, and the first live broadcast will be held simultaneously in JD Supermarket and JD Home Appliances’ purchasing and sales live broadcast rooms.
At 6:18 pm on April 16, Liu Qiangdong’s “Purchasing and Marketing Dongge AI Digital Man” launched his first live broadcast in the JD Supermarket and JD Home Appliances and Home Live Broadcast Rooms. "I haven't broadcast live for a long time, and I'm still a little nervous." This "Purchasing and Sales Dongge AI Digital Man" quickly started bringing goods after a 5-minute warm-up.
Product introduction, listing link, "Purchasing and Marketing Dongge AI Digital Man" does not need to drink water or rest. It is broadcast live in two live broadcast rooms at the same time. One side introduces home appliances, the other side introduces fresh food, and calls the netizens in the live broadcast room to "get refreshed" .
According to data from Jingdong Supermarket, the purchasing and marketing Dongge AI digital person broadcast for 30 minutes, and the number of viewers in the live broadcast room exceeded 10 million. Within 40 minutes, the number of viewers in the live broadcast room was nearly 13 million, creating the highest number of viewers since the launch of the Jingdong Supermarket purchasing and marketing live broadcast room. the highest peak. The average length of stay of users during the live broadcast period reached 5.6 times the daily average. Within 40 minutes, the overall order volume in the live broadcast room exceeded 100,000.
According to JD.com, during the live broadcast, the "Purchasing and Marketing Dongge AI Digital Man" explained 13 products, and the overall order volume increased by an average of 7.6 times compared with last week; JD.com Supermarket's "Ten Billions of Agricultural Supplements" goods, the transaction volume in the first half hour of the broadcast increased month-on-month The average increase on Sunday was 5.7 times. In addition, more than 100,000 people competed during the live broadcast to grab 618 yuan large-value supermarket cards and other raffle prizes given out by the supermarket purchasing live broadcast room, and 2,500 1-point purchase benefits were available online in seconds. During the first live broadcast, the "Cai Ma Dong Ge AI Digital Man" also officially announced the "Ten Billion Agricultural Subsidy" project launched by JD Supermarket, bringing consumers the lowest prices on the entire network for high-quality agricultural specialties.
Within the 40 minutes of the live broadcast of "Purchasing and Marketing Dongge AI Digital Man" in JD.com's home appliances and home furnishing purchasing and sales live broadcast room, the number of views reached 12.75 million, creating the highest number of views in JD.com's home appliances and home furnishing purchasing and marketing live broadcast room. "Purchasing and Marketing Dong Ge AI Digital Person" explained a total of 11 ultra-low-price home appliances and home products to consumers, and also shared "Dong Ge's" own daily exercise and fitness experience. "Purchasing and Marketing Dong Ge AI Digital Person" mentioned that even in the face of a busy daily work, he still strives to maintain the habit of exercise and will conduct long-distance running training in his spare time. Regarding the upcoming European Cup, "Dong Ge" said that although he rarely plays football, he knows that many users are football fans. "Purchasing and Marketing Dong Ge AI Digital Man" gave away a 2024 European Cup final ticket and 10 European Cup customized footballs during the live broadcast, making netizens in the live broadcast room shout, "I hope Dong Ge will come to the live broadcast every day to give out benefits!" During the live broadcast period of "Maishing Dongge AI Digital Man", the average length of stay of users increased by nearly 100% compared with the daily average, and the sales of miniled TVs increased by an average of 200% month-on-month.
As an imitation and extension of the human image, digital humans must not only be "similar in appearance", but also "similar in spirit". During the live broadcast, the "Purchasing and Marketing Dongge AI Digital Man" was almost a real person, and restored Liu Qiangdong's expression, posture, gestures, and timbre to a large extent. It is reported that this first live broadcast of "Purchasing and Marketing Dongge AI Digital Human" uses the AI digital human self-developed by JD.com Yunyanxi. It is also the industry's first entrepreneur digital human live broadcast format. JD.com revealed that in the future, "Purchasing and Marketing Dongge AI Digital People" will continue to airdrop into JD.com's live broadcast rooms of various categories to bring more low-priced goods and benefits to consumers.
New Yellow River reporter Liu Jinyang
proofreader Yang Hefang
Source: New Yellow River
