Xie Miao is really too difficult.
2024 was originally a very critical year for Xie Miao's film career. The initial setting was that Xie Miao teamed up with An Zhijie to bring " " during the Spring Festival online, and then "Defiant 2" premiered in theaters, and there was also a "The Fury" starring both actors may be released in the summer.
can be said to be in full bloom, especially "Defiant 2", which is Xie Miao's first male-led theatrical blockbuster in more than 20 years.
Unfortunately, "Defiant 2" had no choice but to return to the Internet University because there was no money to promote it. What's even more unexpected is that the movie's box office did not meet expectations!
With only 16.88 million, "Defiant 2" suffered a setback at the box office. I lamented: Why is Xie Miao so difficult to be popular.
Although "Defiant 2" failed to hit theaters, Xie Miao's 2024 online Spring Festival release is undoubtedly the one that attracted the most attention.
"Defiant 2" and "Evil", one after another, have almost grabbed all the popularity on the Internet during the Spring Festival. Unfortunately, fans are very enthusiastic, but not many are willing to pay. As of April 16, these two movies have basically It’s finally over, and the box office of “Anti-Evil” exceeded 12.96 million in the 64 days since its release. This result can only be said to be good.
The box office of "Defiant 2" was 16.88 million in 66 days after its release!
seems to be higher than "Evil", and it is considered a hit for a major online movie, but it does not meet the expectations of "Defiant 2" at all.
" " starring Xie Miao premiered online in 2022. It became popular due to its excellent reputation and was even praised and supported by big bosses such as Lei Jun. It finally won a box office share of 26.19 million, and the production cost of the film was only Around ten million.
It was the popularity of "Defiant" that allowed the market to see Xie Miao's potential.
"Defiant 2" has been officially announced to be upgraded to a theatrical production. According to online reports, the cost of the film has soared to 30 million. As can be seen from the lineup, the young heroine Yang En has also appeared in recent years in " Life Events " and " Exchange Life" "" are all theater blockbusters, and this summer there is also a movie "Entry and Safety" premiering, with first-line actors such as Zhu Yilong , Xiao Yang .
Generally speaking, the cloud cinema model of "Confident 2" is large, with a one-month paid on-demand period plus a three-month membership payment period. Although "Confident 2" still has two months to play, the single-day payment period The box office has dropped below 100,000. According to this trend, whether the final box office of the movie can break through 20 million is a question.
The box office setback for the movie is certain, which is indeed a bit hard to accept.
You must know that Xie Miao's "Northeast Police Story 2" in 2023 also broke through 30 million at the box office. Why did "Defiant 2", which cost more and had a stronger lineup, fail? Even the Douban score of "Defiant 2" is higher than that of "Northeast Police Story 2".
In my opinion, there may be a problem with the film studio’s publicity.
"Defiant 2" was originally planned to be released in theaters in 2023. At that time, the audience's expectations were extremely high. The film studio should have released it directly while the iron was hot, which could also save publicity and distribution costs. As a result, the movie was delayed until 2024, and there was no popularity at all. , turned around and returned to the Internet University, and even scheduled it to be released on the first day of the Lunar New Year, directly competing with theater blockbusters such as Jia Ling Shen Teng.
As a result, "Defiant 2" did not have enough box office in the early stage, and we all know that the box office of online movies is generally better in the previous month. Later, many viewers tend to choose to watch the movie for free, and "Defiant 2" became a success but not a hit.
still has a great impact on Xie Miao.
Although Xie Miao has become famous on the Internet in recent years and is known as the top brother of Internet University, if he wants to carry the banner of Chinese action movies, he must make better movies, and improving quality requires high costs. This is only Only theatrical blockbusters can do this. With the failure of "Defiant 2", Semyon may have a hard time waiting for his next theatrical male-led movie.
I can’t help but sigh: Why is Xie Miao so difficult to be popular?
cost 200 million to cooperate with Andy Lau Nicholas Tse . Will this new film be a turning point for Xie Miao?
Of course, there is no need to be pessimistic. Cultivating successors to Kung Fu superstars has been the consensus among Chinese films in recent years.
Xie Miao's potential has been seen by many people. In addition to "Defiant 2" and "Evil", Xie Miao will also have an action blockbuster "Rage" in 2024. Although he is not the starring role, Xie Miao is expected to play a key role. After all, both Andy Lau and Nicholas Tse said they were looking forward to playing with Xie Miao.
This film is the sequel to "The Fury", but Donnie Yen didn't have time and became Andy Lau.
But the fight scenes between Xie Miao and Nicholas Tse are definitely the most anticipated. The film cost 200 million to produce, making it the most blockbuster Hong Kong film production this year.
Because "Defiant 2" did not go to theaters, this film will also be Xie Miao's big screen debut after more than 20 years. Many times, action actors are just one chance away. The mob is getting attention. If Xie Miao performs well in "The Fury" and has amazing fighting scenes, he may be able to get better resources!
I hope that this vigorous "Rage Spreads" will be a turning point for Semyon.
