Today, the second round of land auctions in Shanghai in 2024 ended. All 6 land parcels were successfully sold, with a total construction area of 349,400 square meters, a total land transfer amount of 11.886 billion, and an average transaction price of 39,702 yuan/㎡. 3 parcels The land capping lottery was conducted, and two land parcels were sold at the lowest price.
On the same day, Hangzhou completed the third batch of 8 land transfers in 2024, with a total investment of 16.72 billion yuan. The average transaction price of the floor area was 18,643 yuan/square meter, and the average premium rate was only 0.1%. Among the 8 parcels of land, 7 were transacted at a low price and 1 was transacted at a low premium.
Overall, the local auctions in Shanghai were less popular than the first one, and the local auctions in Hangzhou also showed a sluggish trend. Judging from the investment and expansion capabilities of real estate companies across the country in the first quarter of this year, the market is also in a state of shrinkage.
Land sales in Shanghai attracted 11.886 billion yuan
Shanghai’s local auction attracted only 18 real estate companies to participate in the auction of 6 land parcels, and only one company participated in the auction of two land parcels. State-owned enterprises are still the main land acquirers, but the proportion of land acquired by private enterprises has increased. Two private enterprises, Dahua and Longfor, won one land parcel each, and the remaining four land parcels were won by state-owned enterprises. Dahua, which was eliminated in stages in the first round, won the most popular Pujing Street land in the second round. Central, Poly & Cianfa, Xiangyu & Lianfa, and Yuexiu Real Estate each won one land. Chen Julan, senior analyst at
Zhongzhi Research Institute in Shanghai, believes that the overall quality of the 6 land parcels launched this time is average, 1 land parcel is in the inner ring, 1 land is between the middle and outer rings, and 4 land parcels are all outside the outer ring. . Among them, the Pujin plot in Minhang District attracted the participation of 12 real estate companies and was the most popular plot in this round of land auctions.
It is worth noting that this round of land auctions has adjusted the proportion requirements for small and medium-sized houses from "ranging from 60% to 80%" to "ranging from 50% to 70%", and will implement the latest design and construction of small and medium-sized houses. The standard has been adjusted from "multi-story 90㎡, small high-rise 95㎡, high-rise within 100㎡" to "multi-story 100㎡, small high-rise 110㎡, high-rise within 120㎡". This adjustment of the rules will increase the supply of improved products in the future. , reduce the premium of large-area products and ease the contradiction between supply and demand.
On the same day, Hangzhou completed the third batch of 8 land sales in 2024, and 7 of the 8 land parcels were sold at the lowest price. Overall, the land auction in Hangzhou was relatively dull.
C&D was the biggest winner, acquiring 3 land parcels, including the xh110303-12 plot and the xh110303-13 plot of the Zhijiang Resort Unit alone. The total land acquisition price was approximately 2.84 billion yuan, and the total buildable volume was approximately 150,000 yuan. Square meters, the future new house price limit is 37,500 yuan/square meter. At the same time, Jianfa and Hangdifa jointly won the West Station New City land parcel, with a transaction price of approximately 3.38 billion yuan.
Next was Binjiang Group, which together with Qianjiang New City Development Group won the jg1405-19 and jg1405-20 units of the Four Forts and Seven Forts with a transaction price of 3.59 billion yuan; it also independently won the unit gs1003-r21 of the Canal New City for 3.82 billion yuan. -06-1 and 2 plots.
In addition, Hangzhou Jinkaicheng Development Real Estate acquired the southern plot of Jiangnan Science and Technology City for 920 million yuan; Xingyao and Qiantang New District Construction Investment Group jointly acquired the Dongfang Bay New City plot, with a transaction price of nearly 1.6 billion yuan. The only land plot with a premium was the Xscq150101-08 plot in the Xinjie unit. The transaction price was about 570 million yuan, with a premium rate of 1.8%. It was finally won by Hangzhou Guangyao Real Estate Co., Ltd. (a subsidiary of Cathay Century).
The structure of land-acquisition companies has changed
"Shanghai's land investment market is still promising, and some plots still need to be awarded through lottery. As for the Hangzhou land market, the premium phenomenon has decreased, which is different from previous years. This is in contrast to the continued heating up of Hangzhou's land investment market," said Yan Yuejin, research director of E-House Research Institute.
He analyzed that the structural changes of the land-receiving companies have led to the above situation. Shanghai’s land auction real estate companies are relatively old faces in the past one or two years, that is, local high-quality real estate companies and real estate companies that have continued to develop in Shanghai in the past two years, including C&D, Yuexiu, etc. But for the Hangzhou market, among the faces of land auction companies, there are fewer old faces and more new ones. "This kind of phenomenon just shows that the pressure on real estate companies to acquire land has increased, and some new real estate companies will enter in terms of land investment. This also shows that Hangzhou needs to pay due attention to similar problems of slightly increased pressure."
Interview and writing: Nandu·Wancaishe reporter Wang Yanling
