On April 15, the "chc Fan Movie" channel broadcast conference was held in Beijing. The "chc HD Movies" channel will be officially renamed and upgraded to the "chc Fan Movies" channel on May 1. The "chc Fan Movies" channel under the
movie channel is operated by Huacheng Film and Television Digital Program Co., Ltd. under the guidance of the State Administration of Radio and Television. The channel focuses on serving the "movie fans" group and aims to conform to the current TV trends. In line with the development trend of new media, we will create a movie playback platform that deeply meets the needs of the audience.
event site.
Yang Yong, deputy director of the Media Organization Management Department of the State Administration of Radio and Television, said in his speech that he congratulated the launch of the "chc Fan Movies" channel and praised the achievements of the movie channel program center and the original "chc HD Movies" channel We highly praise and affirm it, and hope that the new channel after the renaming will keep in mind the "greatest of the country", provide positive guidance, and in the future development, continue to launch high-quality program content that the people love to see, and assume the responsibility of guiding film public opinion and excellence. The glorious mission of promoting domestic films and promoting film culture, and actively promoting the high-quality development of Chinese films.
Yang Yong, Deputy Director of the Media Organization Management Department of the State Administration of Radio and Television. Zhang Ling, editor-in-chief of the
Movie Channel Program Center, emphasized in her speech that after thorough research and investigation, the "chc HD Movies" channel was upgraded and rebranded into the "chc Fan Movies" channel. The new channel not only demonstrates its great importance to the core audience group of "movie fans", but also relies on the movie channel to enrich high-definition movie resources and is committed to improving the audience participation and interactive experience of movie fans. At the same time, the channel will actively explore new models of all-media operation and multi-channel development to meet the personalized viewing expectations of audiences in the all-media era.
Zhang Ling, Chief Editor of Movie Channel Program Center. At the
press conference, young actor Yi Yang Qianxi was officially awarded the title of "chc fan movie" channel ambassador. He combined his dual identities as a movie fan and an actor to share his deep connection with movies and his personal growth experience. He believes that the honor of "image ambassador" is not only recognition of his acting career, but also gives him the social responsibility to spread the art of light and shadow and convey the power of emotion. He hopes that the new channel can innovate in enriching the cultural connotation of movies and meeting the personalized needs of audiences, so that movie fans can enjoy the pleasure of watching movies.
Yi Yang Qianxi was officially awarded the title of "chc Fan Movie" channel ambassador.
It is reported that Yi Yang Qianxi will once again team up with movie channel host Lan Yu to shoot a promotional video for the "chc fan movie" channel.
Young actor Yi Yang Qianxi.
movie channel host Lan Yu.
In the interactive interview session, Wu Hao, deputy director of the editor-in-chief of the movie channel, and Liu Changjiang, general manager of Huacheng Company, took the stage to talk about the content setting, arrangement features, operation philosophy, and promotion ideas of the "chc fan movie" channel. Deputy Director Wu Hao said that the channel will bring together masterpieces of Chinese and foreign films, launch three new themed studios, "Movie Fans' Dream Night", "Movie Fans' Big Show" and "Movie Fans Weekend", and two special sessions of "Classic Renewal" and "Movie Fan Selection" , presenting a better movie-watching experience to the audience. General Manager Liu Changjiang said that the "chc Fan Movies" channel will start from the perspective of movie fans and use the latest audio and video technology to achieve multi-screen interaction and comprehensively enhance the movie-watching experience. It also establishes a fan community, promotes the aggregation of film culture, and creates a unique spiritual home for movie fan culture for the audience.
interactive interview session. At the
press conference, 6 movie fans from all over the country, recruited and selected from more than 11 million CHC viewers, were invited to the stage to share their touching stories with movies and the CHC movie channel. There are young people who work in film dubbing, as well as elders who are over 60 years old and passionate about film charity; there are sanitation workers who rely on movies to comfort their ordinary lives, and there are also village cadres who draw cultural power from light and shadow. The fan sharing session highlights the dominant position of movie fans in the channel and fully embodies the "chc Fan Movies" channel's purpose and goal of being user-centered and movie fans as the core.
6 movie fans took the stage to share their stories about movies and chc movie channel.
Finally, the guests and image ambassadors held a launching ceremony for the "chc fan movie channel launch". The "chc fan movie" channel was grandly launched today! It will be officially broadcast on May 1, 2024. This marks that chc professional movie channel has entered a new stage of development. The "chc Fan Movies" channel will serve as a bridge and link between movies and movie fans with heart and soul, and build a beautiful dream of light and shadow with the majority of movie fans.
Written by: Nandu reporter Huang Qian
