On April 13, Jia Nailiang's "Global Super Product Traceability Plan" press conference was held at the Yaowangx27 Theme Park. Jia Nailiang disclosed the specific plan for the 2024 traceability plan on the spot.
It is understood that in May 2023, Jia Nailiang officially reached a cooperation with L'Oreal Paris and launched a super brand traceability live broadcast in Cannes for the first time. Looking back on this traceability event, the "L'Oréal Paris" special event created on that day brought a total of nearly 300,000 sales to the brand and 110 million exposures. From this live broadcast, the "Global Super Product Traceability Plan" came into being. At the event, Jia Nailiang said: "We will go to France in April, May and July to witness the Olympic Games; in September, we will also go to the United States and Australia to explore the natural beauty and unique customs there."
Jia Nailiang . Picture provided by the interviewee. At the
event, Xie Rudong, chairman and CEO of Yuanwang Technology, said: "The overall development direction of Yuanwang this year is to deepen and broaden the IP. We hope that our big IP will have a deeper relationship with the brand and bring the brand's concept to the forefront." To everyone. At the same time, we have established a matrix of anchors, short videos, etc. around big IPs to bring more exposure and services to brands. At the same time, we also need to provide consumers with better scenarios and better consumption experiences. We hope that where the brand originates, we can truly present the concept of the brand to everyone, so that consumers can have a better consumption mentality. We are bringing this immersion and scenario-based experience to consumers and brands, and we hope to create it together with everyone. A new industry benchmark case."
Xie Rudong, chairman and CEO of Yuanwang Technology. Picture provided by the interviewee
Previously, many of Yuanwang Technology’s co-star anchors such as Chen Jiajia, Lou Yixiao, etc. went to New Zealand, South Korea and other countries many times to carry out live broadcasts and sell goods. Judging from Yuanwang Technology’s past actions, we can smell a clear "going overseas" signal of.
Two years ago, Yuanwang was already planning cross-border live broadcasts. In July 2022, Yuanwang Technology and Hainan Tourism Investment Duty Free Products Co., Ltd. officially signed a strategic cooperation agreement. The chairman of both parties attended the signing ceremony and jointly announced that in the future, both parties will share their respective resource advantages and use the live broadcast e-commerce model on Douyin and Kuaishou. The platform carries out strategic-level cooperation.
According to industry sources, Yuanwang Technology has tested tik tok live streaming in the Southeast Asian and North American markets, integrating local live streaming infrastructure, supply chain, talent resources, logistics services and consumer demand. In international "fashion destinations" such as Cannes, Paris, Milan, and Geneva, you can often see signed artists such as Jia Nailiang, Wang Zulam, and Cecilia Cheung.
Written by: Nandu reporter Wang Chenchen
