"I have walked around the entrance of Sanheli four times, just wanting to see Mai Chenghuan's home in the TV series " Cheng Huan Ji ". I didn't expect that I would find so many "Cheng Huan Ji" check-in points near her house. , and changed a lot of peripherals.” Yesterday, Ms. Wang, born in the 1990s from Jiangsu, said that she and her grandmother were no longer satisfied with watching the drama, and they must go to see the places in the drama. Coincidentally, starting yesterday, along with the drama series, the activities of "Enjoying Shanghai with "Cheng Huan Ji"" and "Traveling Shanghai with Cheng Huan Bus" were launched successively, allowing the warmth of family affection to flow from "in the play" to "outside the city".
Caption: The TV series "The Story of Cheng Huan" cooperates with Huangpu Cultural Tourism to set up promotional check-in points. Photo by Xinmin Evening News reporter Xu Cheng (the same below)
In the past two days, the TV series "The Story of Cheng Huan" produced in Shanghai is being broadcast on CCTV 8 and Tencent Video. With Shanghai as the main filming location, the Shanghai-style culture of modern Shanghai is naturally integrated into the drama. From the fireworks-filled Shanghai-style alleys to the prosperous Bund that carries a century of glory, the plot traces throughout the streets of Shanghai.
"Cheng Huan Ji" depicts the family life of three generations of Mai Chenghuan's family, connecting the development history of Shanghai for decades, and reflecting the humanistic style and urban character of Shanghai. In the play, Mai Chenghuan's family lives in the very smoky Sanheli alley. The old-style alleys, attic pavilions and pavilions contain the atmosphere of the city that has lasted for hundreds of years to the present day. Grandma’s favorite butterfly pastry comes from the former “Tallest Building in the Far East” International Hotel, and is filled with a rich Shanghai-style retro accent. The Waibaidu Bridge where Mai Chenghuan and Xin Jialiang strolled was once one of the bridges with the largest carrying capacity and the most frequent traffic in Shanghai. It has experienced many ups and downs... These "most Shanghai" urban cultural intentions and symbol systems have brought together generations of neighbors. Shared memories carry the most vivid and vivid history of Shanghai.
Therefore, under the guidance of the Shanghai Municipal Culture and Tourism Bureau and the Shanghai Huangpu District Culture and Tourism Bureau, and with the support of the Shanghai Huangpu District Tourism Public Service Center (Shanghai International Visitor Center), "The Story of Cheng Huan" combined multiple on-site filming locations , build multiple "small scene" check-in points for "Cheng Huan Tour", and "string beads into a line" of Shanghai's urban cultural tourism landmarks and characteristic public spaces to create a "most Shanghai" with cultural inheritance, resource sharing, and intergenerational integration. Film and television cultural tourism routes. The
event is divided into two parts. The city walk will be launched first from April 13th to 19th. Audiences can freely go to the check-in points set by "The Story of Cheng Huan". For example, when passing by the entrance of Sanheli Lane, you can see that this place still looks like in the TV series. Although the house is stained with the traces of time, you can still see the strong smoke and smoke in every brick and tile. The brick walls, Shikumen, The old-fashioned balconies exude a unique historical charm. If you are tired of the bustle and hustle and bustle of the city, you might as well slow down and experience the beauty of tranquility amidst the hustle and bustle. For another example, the Zhapu Road Bridge and Sichuan Road Bridge, which Chenghuan must pass every day when commuting to get off work, the Bund where he often walks with his parents, and the Butterfly Pastry at the International Hotel, which is frequently mentioned by the grandmother in the play, are all carefully arranged to become "check-in" points for the audience. , allowing the audience to feel that their own stories are as much a part of this city as the stories in the play. After the audience takes photos and checks in to publish on social media, they can go to the surrounding tourism information service center to collect the "Cheng Huan Ji" peripherals - seals, postcards, check-in photo frames, etc., collect 3 stamps, or go to the tourism information service center on the Bund on Jinling Road Receive the "Cheng Huan Ji" co-branded Northeast Daban cold drink. You will also have the opportunity to experience customized photo stickers from "Cheng Huan Ji" for free.
Picture caption: At the check-in point
html of Sanheli Alley, on April 20th and 21st, another section of the city bus will be opened. "Cheng Huan Ji" also launched a professional tourism "Cheng Huan bus". Lucky viewers can immersively experience the scene routes in the play as a family unit, providing a unique "cultural community" for in-depth dialogue and intimate communication between generations. The audience will start from Chen Yi Square and go along the Waibaidu Bridge, Sanheli Lane, International Hotel, Ruijin Hotel and other classic scenes in the play, and finally stop at Manxin Mansion of Huaihai Mansion, a perfect fusion of "the meaning in the play" and "the love in the heart". It further enhances the depth of cultural and tourism integration and demonstrates the social care and humanistic sincerity of the drama."Cheng Huan Ji" successfully combines the spatial scenes created by the drama IP with the new way for young people to explore the world and obtain emotional value, allowing film and television culture and urban charm to complement each other and achieve each other, allowing new ideas for urban cultural tourism to emerge one after another, and also for The current integration and symbiosis of urban culture, tourism, humanities and economy provides a new practical model. (Xinmin Evening News reporter Wu Xiang)
