"Qin Lang lost his winter vacation homework in Paris", fake!
Last night (12th), the police in Hangzhou, Zhejiang Province issued a notice stating that after investigation, "the homework of primary school student Qin Lang was found in Paris" was a fabrication, and the public security organs have imposed administrative penalties on the two people involved and their company in accordance with the law.
Why did "Qin Lang lose his homework"? The notice made it very clear, "attract fans and attract traffic." Xu Moumou, the "Internet celebrity" involved, also admitted that he was "grappling and gaining traffic." Facts have proved that there is a price to pay for attracting attention and attracting money, even if you resort to fraud.
's short video was staged and directed by the producer, so it is not an exception. Yesterday, the Ministry of Public Security announced 10 typical cases of cracking down on illegal crimes related to online rumors. Among them, in addition to the "Qin Lang lost his winter vacation homework in Paris" staged photo diversion case, there are also the rumor-mongering case of "feeding the hospitalized mother-in-law to eat instant noodles", the mcn agency's use of artificial intelligence tools to spread rumors, and the fabricated rumor case of "Guangzhou restricting takeout delivery", etc.
They have some things in common: they use false information to attract fans and traffic, and then "monetize" the traffic; they all cause bad effects, such as disrupting public order. Without exception, those involved were punished. Those who are addicted to counterfeiting and keen on posing for photos will eventually "pose" themselves; if they step on the bottom line and challenge the law, they will inevitably be subject to legal regulations.
In this farce, although "Qin Lang" found no such person, an "Uncle Qin Lang" appeared and said in a serious manner that he "will take the homework back home and return it to Qin Lang's children." These "obsessed" practices of "shaping the appearance" of the hot topics and live broadcasts became popular searches, and were eventually confirmed to be staged photos. "Uncle Qin Lang" was also imposed administrative penalties by the police.
has discovered and strictly investigated each case. Relevant departments have zero tolerance for short video fraud. Why do some bloggers go against the trend and commit crimes, and even "Internet celebrities" with tens of millions of fans also take part in such troubled waters? The answer is two words: traffic. In fact, there is nothing wrong with pursuing traffic, and it is human nature to be anxious about traffic. But you can’t test the law in order to divert traffic or make profits.
's top traffic must be obtained through legitimate means, and "the wealth that pours into the sky" must be obtained through legal means. Relying on deception to gain attention may be a temporary profit, but it cannot last long. The reason is that staged short videos can be easily falsified and cannot escape the scrutiny of hundreds of millions of netizens. At the same time, the regulatory authorities will not let it go and will definitely punish them severely once discovered.
Short video fraud occurs one after another, and the platform cannot escape the blame. Many staged short videos have "familiar flavors and familiar recipes". Although the routines are "full of tricks", netizens can see through them at a glance. However, the platform not only does not interfere with, limit the flow of, or remove fake short videos, but instead uses algorithm technology to prioritize them. The platform, which is supposed to be responsible and responsible, has objectively played the role of "promoter".
Short video fraud is rampant. The platform cannot shirk its responsibility, let alone be a promoter. The Cyberspace Administration of China has clearly stated that efforts should be made to solve problems such as deviations in the value orientation of short video platform algorithms and insufficient presentation of high-quality short videos. From standardizing the recommendation mechanism, to optimizing the traffic distribution mechanism, to strengthening audit control, only if the platform fulfills its duties and resolutely resists the temptation of traffic with incorrect views can it effectively reduce short video fraud and chaos.
It is worth noting that mcn organizations have been involved in some short video fraud incidents. One of the top ten cases announced by the Ministry of Public Security yesterday is: "After investigation, Wang Moujiang, a man from Jiangxi, runs 5 mcn organizations and a total of 842 self-media accounts. He has long organized company personnel to select hot articles and use artificial intelligence tools Generate false articles in batches to attract followers.”
From this point of view, in addition to keeping an eye on relevant bloggers, we must also control the mcn organizations hiding behind the scenes. Only in this way can we effectively eliminate short video fraud and use of self-media accounts to spread rumors. elephant.
"Qin Lang" did not lose his homework, but in this farce, some people lost precious things, which not only caused ridicule from netizens, but was also dealt with by the police. At any time, conscience, responsibility, moral consciousness, and respect for the law must not be lost.
Source: CCTV News WeChat public account
