Shanghai TV Festival logo
The Magnolia Award selection of each Shanghai TV Festival gathers the best radio, television and online audio-visual masterpieces from April of the previous year to the first quarter of the current year, reflecting the style of the industry. The call for films for the 29th Shanghai TV Festival started at the end of last year and ended on March 31. Nearly a thousand works were collected, the highest number in the past five call cycles. The increase mainly occurred in the overseas drama sector, which increased from nearly 110 dramas in the previous year to nearly 170 dramas, an increase of 53.7%. The animation sector also experienced a growth of 16.7% compared to the previous year.
The entries for the Magnolia Awards of this Shanghai TV Festival come from 57 countries and regions on five continents, which is also a further increase from the 49 countries and regions in the previous year. Among them, among the nearly 340 works that signed up for the documentary section, 60% were from overseas entries.
Pictures from previous Shanghai TV Festivals
The Shanghai TV Festival is expected to announce the shortlist of this year's Magnolia Awards in May; the "Magnolia Blooms" award ceremony will be held on the evening of June 28.
As China's first international TV festival, the Shanghai TV Festival, founded in 1986, promotes the emergence of high-quality products and talents in China's TV industry through the Magnolia Award selection. While the audience is looking forward to those well-received masterpieces being shortlisted and competing for the Magnolia Award, they also hope to know more neglected masterpieces through the awards and enrich their screen lists.
Pictures of previous Shanghai TV Festivals
Therefore, the excellent program "The Fragrance of Magnolia" will be broadcast during the TV Festival, allowing the Shanghai TV Festival to further highlight the attributes of a people's festival. Last year, in addition to showing the works submitted for the Outstanding Magnolia Award on traditional TV platforms and Internet video platforms, the Shanghai TV Festival also conducted large-scale screenings in 18 cultural venues across the city to benefit the people, and organized a number of meet-and-greets with the production crew or Drama critics were on hand to give guided tours to the public. In this year's 29th Shanghai TV Festival, offline screening activities for the benefit of the people will further integrate new venues and plan new units such as sports competition and cutting-edge science to attract more young audiences to participate in this city-wide cultural event. The
TV Market will be held at the Shanghai Exhibition Center from June 24th to 26th. The exhibition will invite film and television production companies, broadcast platforms, shooting bases, post-production companies, Internet platforms and other exhibitors covering the entire film and television industry chain to participate. Marketing activities mainly include project promotion, IP promotion, industry salons and one-on-one negotiations. The registration channels for booths and market activities are currently open.
Shanghai Exhibition Center
will also hold the Magnolia Forum at the exhibition center, including theme forums, master classes, online movies and micro-short drama series activities. Among them, the theme forum will focus on the creation and development of TV series, documentaries and cartoons, as well as technological innovation, international cooperation and other topics. An online film venture capital conference will also be held during this TV Festival to stimulate the vitality of online film creation and promote the multi-level and diversified construction of the audio-visual industry.
